Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modi�ed (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Arti�cial information about the environment and its objects can be overlaid on the real world.

A LITTLE BIT HISTORY

Frank Baum, an author, �rst mentions the idea of an electronic display/spectacles that overlays data onto real life (in this case ‘people’), it is named a ‘charactermarker.

Morton Heiling, a cinematographer, creates and patents a simulator called Sensorama with visuals, vibration, and smell.

Steve Mann creates the �rst wearable computer, a computer vision system with text and graphical overlays on a photographically mediated reality, or Augmediated Reality.

Jaron Lanier coins the phrase Virtual Reality and creates the �rst commercial business around virtual words

1901 1957-62 1980 1989

1990 1999 2001 2009 2013

The term «Augmented Reality» is believed to be attributed to Tom Caudell, a former Boeing researcher.

Hirokazu Kato, created ARToolKit at HITLab, where AR later was further developed by other HITLab scientists, demonstrating it at SIGGRAPH.

NASA X-38 �own using LandForm software video map overlays at Dryden Flight Research Center.

ARToolkit was ported to Adobe Flash (FLARToolkit) by Saqoosha, bringing Augmented Realityto the web browser.

Google announces an open beta test of its Google Glass Augmented Reality glasses.

Hirokazu KatoARToolKit is a computer tracking library for creation of strong augmented reality applications that overlay virtual imagery on the real world. To do this, it uses video tracking capabilities that calculate the real camera position and orientation relative to square physical markers in real time. Once the real camera position is known a virtual camera can be positioned at the same point and 3D computer graph-ics models drawn exactly overlaid on the real marker.

So ARToolKit solves two of the key problems in Augmented Reality; viewpoint tracking and virtual object interaction.ARToolKit was originally developed by Hirokazu Kato of Nara Institute of Science and Technology in 1999 and was released by the University of Washington HIT Lab. Currently it is main-tained as an opensource project hosted on SourceForge with commercial licenses available from ARToolWorks. ARToolKit is a very widely used AR tracking library with over 160,000 downloads since 2004.

Technology Cycles Have Tended to Last 10 Years

1960s

1970s

1980s

1990s

2000s

2014+

Reporting, Visualization, Dashboards, Analytics. Every generation of technology created the need for new analytics capabilities and new technology platforms

Mainframe Computing

Mini Computing

Mobile Internet Computing

Wearable/EverywhereComputing

Personal Computing

Desktop Internet Computing

AUGMENTED REALITY –LINKING REAL AND VIRTUAL WORLDS

Virtual Reality (VR) a computer generated, interactive, three-dimensional environment in which a person is immersed

• Virtual• Interactive• Immersive

Augmented Reality (AR)Supplements the realworld with virtual (computer-generated) objects that appear to coexistin the same space as the real world AR o�ers an intuitive and natural means for people to navigate and work e�ectively in the real world -links real and virtual worlds

Augmented reality will further blur the line between what's real and what's computer-generated

Real Environment

Augmented Reality (AR)

MIXED REALITY (AR)

Augmented Virtuality (AV)

Virtual Environment

SOME STATSABOUT AR

30% OF MOBILE SUBSCRIBERS HAVING DATA PLANES IN MATURE MARKETS WILL USE AR AT LEAST ONCE A WEEK, IN 2014

OVER 2,5 BILLION MOBILE AR APPS TO BE DOWNLOADED YEARLY BY 2017

MARKET FOR AUGMENTED REALITY APPLICATIONA IS EXPECTED TOGROW BY LEAPS AND BOUNDS WITH REVENUES TOUCHING TO A FIGURE

OF £3.2 BILLION BY 2016 FROM MERE £112.75 MILLION -- A COMPOUNDANNUAL GROWTH RATE OF 95.35 %

95.35%

THANK YOU!