Augmented Reality; Adding Value to Your Business 2013
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Transcript of Augmented Reality; Adding Value to Your Business 2013
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AUGMENTED REALITY; ADDING VALUE TO YOUR BUSINESS
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© 2012 NÜKO Agency 2
ITINERARY
09:00 - 09:30 Welcome drinks and breakfast bites
09:30 - 10:30 An introduction to Augmented Reality (AR); how it can be used
as a powerful sales and marketing tool
10:30 - 11:00 Break and refreshments
11:00 - 12:00 Examples, play and interact, task and summary
12:00 – 13:00 Everyone is welcome to stay and have a light lunch with us in the
beautiful setting
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© 2012 NÜKO Agency 3
SPEAKERS
EMILY TORJUSSENAssociate Director at NÜKO Agency
@ewilko
GUY WILCOXManaging Director at Crane 3D
@Crane3d
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© 2012 NÜKO Agency 4
WHAT IS AUGMENTED REALITY
Augmented Reality (AR) uses real life objects or scenes to trigger virtual overlays on smartphones, tablets or PCs. It bridges the gap between screens and the real world to create new experiences for
brands and their customers.
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© 2012 NÜKO Agency 5
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© 2012 NÜKO Agency 6
PRACTICAL APPLICATIONS OF AR
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© 2012 NÜKO Agency 7
PRACTICAL APPLICATIONS OF AR
• Help your customers buy with more confidence
• Put something tangible straight into the hands of your customers
• Demonstrate project implementation phases before they’ve been constructed
• Offer wider product ranges
• Increase sales conversions and accelerate the buying process
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© 2012 NÜKO Agency 8
ARCHITECTUAL & INTERIOR DESIGN \ TRIMLINE
Sales Tool
•AR & VR Versions •Visualise •Sell •Collaborate •Multi-purpose
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© 2012 NÜKO Agency 9
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© 2012 NÜKO Agency 10
PRODUCT SALES \ SHUTTER APP
Sales Tool
•Visualise •Choose•Purchase
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© 2012 NÜKO Agency 11
• Reading an article• Place Tracking Marker • Scan with smart phone / tablet • Order immediately
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© 2012 NÜKO Agency 12
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© 2012 NÜKO Agency 13
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© 2012 NÜKO Agency 14
MARKETING & ADVERTSING
• Golden Ticket • Loyalty Apps • Mixed Media Augmented Reality Advertising
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© 2012 NÜKO Agency 15
ENTERTAINMENT• Facilitate UGC and
sharing
• Record clips and upload to campaign site
• Brand engagement
• High levels of interactivity
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© 2012 NÜKO Agency 16
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© 2012 NÜKO Agency 17
TYPES OF AUGMENTED REALITY
•Desktop •Mobile•Event •Location based •SLAM technology •Eyewear
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© 2012 NÜKO Agency 18
DESKTOP
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© 2012 NÜKO Agency 19
MOBILE
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© 2012 NÜKO Agency 20
EVENT
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© 2012 NÜKO Agency 21
LOCATION BASED
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© 2012 NÜKO Agency 22
SLAM
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© 2012 NÜKO Agency 23
EYEWEAR
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© 2012 NÜKO Agency 24
BREAK
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© 2012 NÜKO Agency 25
AUGMENTED REALITY IN USE
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© 2012 NÜKO Agency 26
DIRECT MAIL
• Interactive brochures
• Interior views of site
• Bridges from print to digital (measure effectiveness)
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© 2012 NÜKO Agency 27
LYNX EXCITE ANGEL AMBUSH LONDON VICTORIA
• Leveraging footfall
• Allowing brand interaction
• Viral effect / Wow factor
• Sharable content
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© 2012 NÜKO Agency 28
GQ MAGAZINE \ PUBLISHING CROSS PLATFORM
• Giving print dimension
• Bridging gap between print and technology
• Point your mobile at Teblow’s photo, triggers video commentary by ESPN
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© 2012 NÜKO Agency 29
BMW \ MECHANICS
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© 2012 NÜKO Agency 30
HEADS UP DISPLAY \ FUTURE OF AR?
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© 2012 NÜKO Agency 31
INTERACT & PLAY
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© 2012 NÜKO Agency 32
TASK
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© 2012 NÜKO Agency 33
TASK
• What is the nature of your business?• What is the product or service you think would be suitable for an AR
app?• Target audience?• Is the product / service exclusive to you? If not, who else sells it?• Tell us how AR would revolutionise your business
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© 2012 NÜKO Agency 34
SUMMARY
• There are practical applications for AR• It allows any advertiser to bring the possibility of purchase closer• Mobile usage is high; use GPS to trigger information• Use AR to launch intuitive, brand-engaging experiences• Put the end-product in the hands of your customer, regardless of the
size
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© 2012 NÜKO Agency 35
THE END
Emil TorjussenGuy Wilcox