Augmented Reality

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Augmented Reality the bigger picture

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Transcript of Augmented Reality

Page 1: Augmented Reality

Augmented Reality

the bigger picture

http://www.outboxweb.ro/
Page 2: Augmented Reality

What?

How?

Where?

Why?

http://www.outboxweb.ro/
Page 3: Augmented Reality

What?

http://www.outboxweb.ro/
Page 4: Augmented Reality

Where?

Tourism

Entertainment

Navigation

Military

Medical

Design

Architecture

Education

Commerce

Art

Advertising

http://www.outboxweb.ro/
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How?

http://www.outboxweb.ro/
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Web

How?

http://www.outboxweb.ro/
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AR Visor / Helmet

How?

http://www.outboxweb.ro/
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AR Glasses

How?

http://www.outboxweb.ro/
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Contact lens

How?

http://www.outboxweb.ro/
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Mobile

How?

http://www.outboxweb.ro/
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Mobile AR examples

http://www.outboxweb.ro/
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Mobile AR examples

http://www.outboxweb.ro/
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FRUZU AR demo clip

http://www.outboxweb.ro/
http://youtu.be/66ix-f5oVMo
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What?

How?

Where?

Why?

http://www.outboxweb.ro/
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Back to basics

• Communication objectives

• Integration – the bigger picture

• Consistency

• AR is just another piece of your comm. plan

why? Always ask yourselves:

http://www.outboxweb.ro/
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Quick Response

Thesis on Why

http://www.outboxweb.ro/
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What is?

Un mod mai simplu de a deschide o pagina de mobile

Conecteaza un de un canal online mobil canal offline

http://www.outboxweb.ro/
Page 18: Augmented Reality

What?

How?

Where?

Why?

http://www.outboxweb.ro/
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Ce continut livreaza

Site de companie / brand neoptimizat pentru mobil, de obicei home page

http://www.outboxweb.ro/
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Ce continut livreaza

Site de companie / brand

Varianta pentru mobil

http://www.outboxweb.ro/
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Ce continut livreaza

Youtube clip

http://www.outboxweb.ro/
Page 22: Augmented Reality

Ce continut livreaza

Facebook page

http://www.outboxweb.ro/
Page 23: Augmented Reality

Ce continut livreaza

Mobile app

http://www.outboxweb.ro/
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Ce continut livreaza

Customized mobile page

http://www.outboxweb.ro/
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Ce continut livreaza

Mobile pURL

http://www.outboxweb.ro/
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What?

How?

Where?

Why?

http://www.outboxweb.ro/
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unde il amplasam print

http://www.outboxweb.ro/
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unde il amplasam

outdoor

http://www.outboxweb.ro/
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unde il amplasam

indoor

http://www.outboxweb.ro/
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unde il amplasam

direct mail

http://www.outboxweb.ro/
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unde il amplasam

product

http://www.outboxweb.ro/
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unde il amplasam

shop window

http://www.outboxweb.ro/
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unde il amplasam web?

http://www.outboxweb.ro/
Page 34: Augmented Reality

unde il amplasam Innovative media

http://www.outboxweb.ro/
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unde il amplasam Innovative media

http://www.outboxweb.ro/
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unde il amplasam Innovative media

http://www.outboxweb.ro/
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unde il amplasam Innovative media

http://www.outboxweb.ro/
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What?

How?

Where?

Why?

http://www.outboxweb.ro/
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Size does matter

Dimensiune optima cod QR = Distanta medie de scanare

10

Distanta optima pentru print = 2.2 cm

http://www.outboxweb.ro/
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Densitate cod (complexitate)

Depinde de lungimea URL-ului destinatie

V2 = 25 linii V10 = 57 linii

http://goo.gl

http://www.outboxweb.ro/
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Colors OK

Culori

Don’t invert Contrast 55%

http://www.outboxweb.ro/
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Material de suport

Deformari

http://www.outboxweb.ro/
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Informatii aditionale

Despre continutul destinatiei

Scaneaza codul

pentru a vedea

Fruzu 3D

www.fruzu.ro/qr1

http://www.outboxweb.ro/
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How to generate

Test it!

http://www.outboxweb.ro/
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Integrating QR & AR

2 short movie clips

http://www.outboxweb.ro/
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Fruzu launching campaign integrating QR & AR - movie clip

http://www.outboxweb.ro/
http://youtu.be/cU3bqpr8upA
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Outbox launching campaign with personalised QR & AR - movie clip

http://www.outboxweb.ro/
http://youtu.be/WdOCOQqklYc
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http://www.outboxweb.ro/
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AR Demo – scan this with AR Outbox app

http://www.outboxweb.ro/

Augmented Reality And Augmented Reality Applications

Augmented Reality And Augmented Reality Applications

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Augmented Reality or Augmented Space?

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Enable Your Virtual Reality & Augmented Reality Technology on … · 2019-10-17 · Augmented Reality vs Virtual Reality – Similar or Different? Augmented Reality (AR) and Virtual

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Virtual- and Augmented Reality in Education · •Augmented Reality in Education . Milgram’s Reality-Virtuality Continuum (1994) Mixed Reality Real Environment Augmented Reality

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Augmented Reality George McKeague (ABB)...Augmented Reality George Mc Keague, ABB — Virtual Reality vs. Augmented Reality • Virtual Reality(VR) is an artificial, computer-generated

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Augmented and Virtual Reality - Massachusetts Institute of ...groups.csail.mit.edu/.../2017-fall/5-augmented-reality.pdf · Augmented Reality (AR) mixed reality real environment augmented

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AUGMENTED REALITY Case Study AUGMENTED REALITY.

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Augmented Reality

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