Augmented Reality
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Transcript of Augmented Reality
Activeark OyPursimiehenkatu 29-31 A00150 Helsinki, FIN+358 (0)9 4241 2600www.activeark.fi
Activeark Ltd14 Baltic Street EastLondon, EC1Y 0UJ +44 20 7253 4044 www.activeark.com
Helsinki London
Activeark LtdB-1, Krishnalaya CHS, 14 Postal Colony Road,Chembur, Mumbai - 400071+91 222 528 [email protected]
Mumbai
Spreading The Digital Love!
Augmented reality – more than meets the eyeTaneli Sippola
the market for augmented reality will reach $350m during 2014 – in the US alone.ABI Research
“
Terms and theory
AR in theory
Augmented reality (AR) is a term for a view of a
physical, real-world environment whose elements are
augmented by computer-generated sensory input,
such as sound or graphics.
Term in practice…
Augmented reality is a term for a live view of a real-world environment through camera, where virtual elements are merged with the real-life.
The ‘virtual elements’, can consist of anything. This could be 3D models, video, web information…. you name it.
A brief history
War games
• defense industry generated the need
• scientific visionaries and pioneers developed several gadgets
• technology has been available for a long time
QR code
• first established AR technic for public and commercial use
• the information encoded can be text, URL or other data.
• it worked because it was easy to use
Cool technology can turn heads but,
how to really succeed with AR?
1. Using available material to enhance brochures
http://www.youtube.com/watch?v=5GHrUuwEwQ8
2. Customer relationship marketing with AR
http://www.youtube.com/watch?v=1_LukZ7M6ww
3. AR experiences in the streets
http://www.youtube.com/watch?v=o_mUFS992Cw
4. In-store experience
http://www.youtube.com/watch?v=PGu0N3eL2D0
5. Try before you buy
http://www.seventeen.com/fashion/virtual-dressing-roomhttps://www.prioritymail.com/simulator.asp
6. AR as a path to online material
http://www.youtube.com/watch?v=WbUeviTpU3o
7. AR in fairs and events
http://www.youtube.com/watch?v=qNOQYWekPoE
8. AR as effective eye-catcher
http://www.youtube.com/watch?v=DnPcv2taUdE
9. User manuals of the future
http://www.youtube.com/watch?v=P9KPJlA5yds
10. AR campaing in public
http://fwd.channel5.com/adv/virtual-suzi
http://www.youtube.com/watch?v=Kx1McB9QQ2A