Augeo explained in few slides
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![Page 1: Augeo explained in few slides](https://reader035.fdocuments.in/reader035/viewer/2022070321/558cabe7d8b42a047b8b4577/html5/thumbnails/1.jpg)
AUGEO - CONCEPT BRIEF
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The Problem
70% of all purchasing decisions are made in store
1 in 10 shoppers will switch brands inside the store
41% of adults have made an unplanned purchase after hearing an in-store audio
In-store advertising has created lifts between 3%-21% independent of price reductions
According to OgilvyAction survey:
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And here is how a standard shelf looks like
in the moment.
Visually polluted!
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Solution
A marketer that advertises to every customer
A motion detection electronic device that issues a sound advertisement when a customer is in
its range
Can be placed virtually everywhere
Affecting the customer in the place of purchase in the moment of decision making
We offer:
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Augeo Alpha
Augeo Alpha is the basic solution for in-store marketing that our company offers
Infrared motion detection – 3 meters Plays MP3 and WMA sound files Works on a Li-Ion battery or directly
linked to the electricity network Sound messages transferred through a
microSD memory card Flexible mounting Dimensions – 122x84x36mm
Market tests have shown an average increase of product’s sales of 10% after the use of Augeo Alpha
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Augeo Beta
Augeo Beta is our end-to-end solution for in-store marketing
Infrared motion detection – 3 m
Plays MP3 and WMA sound files
Customer traffic data gathering
Message transfer and daily statistics through the Augeo service web-platform
M2M device with a GSM modem
Automatic volume adjustment
Dimensions 163x112x48mm
Available in February!
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Augeo service web-platform
Every Augeo device is connected to our Web platform from where our clients can:
Change the advertisement broadcasted on every single device
Review the traffic data and other statistics about the devices’ performance
Control their Augeo devices
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Value
The consumerInformation about promotions and good
deals
Our clients
Increased sales – approx. 10% Increased brand awareness New communication and marketing media using
the unpolluted sound medium Location based targeting Information about the customers’ footfall (for
Augeo Beta)
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Additional
We hold a patent for an utility model from the Bulgarian Patent Office
We are the only company on the market that offers such a product
We have performed market tests in Bulgaria and Serbia, that have given the following results: No customer or staff complaints for the
devices to be intrusive or annoying Average increase of product sales – 10%
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Our offer is as simple as thisRent our equipment,
Install on your premises andSell the service to the brands
Our offer
No investment needed. Rent against a monthly
service fee!
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