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Atlassian User Groups – Tools for Portfolio Management, Collaboration, Support and Maintenance
Anubhav SinhaProduct Owner, Agile Activist, a Learner and Agile Transformation Enabler
LinkedIn – https://www.linkedin.com/in/anubhavsinhapo/Branding -‐ http://anubhavsinha.webnode.com/
Art of Product Management in the Agile World
Delhi-‐Gurgaon-‐NCR Date: April 08, 2017
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Business Concepts / Idea
Product Management
How we can manage Product Development in Consulting Firms
using Agile Ecosystem ??
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Ø Currently associated as Practice Lead – BA & Agile with ‘Zinios’ – a startup firm in BangaloreØ Experience and associated with Agile – Late 2011 onwardsØ My practice area includes
q Scrum – CSM (Certified Scrum Master)q Scrum – CSPO (Certified Scrum Product Owner)q Lean Kanban – KMP1 – Certified – Kanban System Designq Lean Kanban – KMP 2 – Certified – Kanban Management Professionalq Scaled Agile – Certified SAFe 4.0 Safe Agilist
Ø 8.3 years of IT/Software Industry Experienceq Companies – Razorfish, Find4kids, Arowana Consulting etc.q Roles – Business Analyst, Product Analyst, Product Owner, Chief Product Ownerq Team Settings – Offshore, Global, Distribute Model
Designed and Conceptualized © anubhav_sinha
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• Not your Leader• Not your Boss• Not your Decision Maker• Not your Cheerleader
I am
• Assist and share thoughts• Suggest things for you to try n test• Hold up your mirror with best practices• Challenge you, even call you out also
I will
• Your ’Participation'• Your thoughts for ’Interactive Session’• Your 'Permission'
I need
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q Product Management – 2 sides of the same coin
q Product Discovery
q Product Vision Identification
q Design Ideation
q User Journey and Persona
q High Level Feature identification
q Business Requirement Prioritization
q MoSCoW Prioritization, Weighted Matrix, BVR, Kano Model
q Prioritization Breakdown – a day journey of PM/POs in the agile world
q Metrics to Understand and Improvise
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Solving Queries, Questions /Understanding / Techno-‐functional clarifications etc.
Conflict ResolutionsTeam Dysfunction ManagementCustomer / Stakeholder Management§ Agile Coaching
§ Team mentoring§ Product Discovery§ Vision and Road Map
Identification
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Innovation Starts with the ‘Discovery’
*Source-‐ Pavan Soni
Discovery Interpretation Ideation Experimentation Evolution
1. Understand Challenge
2. Prepare Research3. Gather Inspiration
1. Tell Stories2. Tell the Meaning3. Frame
Opportunities
1. Generate Ideas2. Refine Ideas
1. Make Prototypes2. Get Feedback
1. Track Learning2. Move Forward
I have a Challenge !!How do I approach !
I learnt somethingHow do I interpret it!
I see an opportunityWhat do I create ?
I have an IdeaHow do I build it?
I tried something newHow do I evolve it?
1st side of coin – Business Strategy
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Product Vision Problem, Need and Want
Ideation Concept Building Implementation
1. Pain2. Users / Segment3. How4. Engagement
1. Concepts2. Brainstorming3. Problem statement4. Personas Finding
1. Feedback collection2. Paper Prototype3. Role Playing4. Value Proposition
Cavas
1. High Level Features2. MLP3. MVP
1. Build Touchpoint2. Product
Development3. Test Business4. Regular Feedback
Define Challenge !!Discovery
Identify Pain n NeedHow do I interpret it!
I see an envisionWhat more we can create?
Ideas CollectedLet’s Build !!
Let’s Develop
Other side of coin –
PRODUCT DISCOVERY
We collect Information to move ahead
Business Viability
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Start Here
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*Source-‐ Pavan Soni
1st side of coin – Business Strategy
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Inception
Go2Market Strategy
Segmentation, Targeting and Positioning
Discovery and Interpretation
Experimentation
Marketing StrategyMarket ResearchBusiness Strategy
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PRODUCT
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PRODUCT
Nope – we cannot leave 85 % of circle empty !!
Of course, we have to focus for UNSEEN items !!
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PRODUCT
High Level Features
Engagement
Needs
Users
Problem
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Business Users
Product TeamCustomers
We focus and try to get this information
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App Values
Value Proposition
Product USP
Target Audience
Adjectives to be associated:
F – Fun & FriendA – AccessibleC – Clear FlowE – EngagementS – Simple to use
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Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life.
Product Name Target User Problem that product solve
Kind of Product
Plan to solve problem
Competitors Product USP
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Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life.
Product Name Target User Problem that product solve
Kind of Product
Plan to solve problem
Competitors Product USP
XXXX View App XXXX Patients users
XXXX patients who does able to manage their XXX details, does not know how to track adherence and Care Plan at one place
Mobile App Digitizes themaintenance of adherence and Care plan track and updates
Tradition way of managing care plan and calendar visits manually
Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go
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For XXXX Patient users
who does not able to manage their XXXX details, does not know how to track adherence and Care Plan at one place
in, XXXXX a Mobile Appthat Digitizes the maintenance of adherence and XX plan track and
updates
unlike, Tradition way of managing care plan and calendar visits manually
for Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go.
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Fear
• Fear of Death• Fear of bad Health• Loosing someone• Overwhelming
Guilt
• Disappointed• Fear of Angriness
Appreciation & Rewards
• Motivation• Engagement• Fun
Competition
• Moving to Next Level• Leaderboards• Anticipation of Scores• Coach/Mentors
Compassion & Love
• Friendly Engagement
Boredom
• When no other task to do
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•More Engagements•Growing Buddy can need more focus
• Different Moods of Buddy
• Voice Interaction•Multiple buddy• Chat Experience• Custom Names
•Can be a Nerdy•More reminders and notifications
•More interaction for different users
• Smart and Witty• Intelligent with Pro Tips (Data Driven)
• Engagement•Maturity
Strength Weakness
ThreatsOpportunity
Helpful to Achieve the Ap
p Objectives
Harmful to Achieve the Apps O
bjectives
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How we can differentiate our application?
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+ Nice UX
+ Integration with Fit bit Device
+ Challenges and Goal Settings
-‐ No simulation concepts
-‐ No mapping for Disease Management
-‐ Only Activity Tracker
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+ Integration with jawbone Device
+ Goal Settings
-‐ Simple Functional Design
-‐ No mapping for Disease Management
-‐ Only Activity Tracker
-‐ No other device integration
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+ Good Interface and UX
+ Goal Settings & Trend reports
+ Simple Functional Design
+ Live Coach keeps motivating
-‐ No mapping for Disease Management
-‐ Only Activity Tracker
-‐ No other device integration
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How user will keep themselves Engaged ?
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Conceptual WireframesIdeationBuilding
Persona
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User Personas are Fictional, Generalized Representations of your Ideal Customers
Ideally, a Persona includes:
q Demographicsq Roles and Positionsq Day in life scenarioq Pain Pointsq Values and Goalsq Information Sourceq Expected experienceq Overcoming objections / queries
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Lauren Teenager
Demography
End Goals Experience Goals
Value: Efficiency, Awareness, Blithesome person
Needs: compliant, doing good, an influencer
q Age – 18 yearsq United Kingdomq Has good information on CFq An internet savvy girlq Existing Old Vest Device
q Spend time on Blogs / news on CF
q Proper treatment to meet all needs
q Have a joyful and normal lifeq Proper tracking and CF
management
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User Journey for ‘Lauren’
1Day
“Lauren was surfing on internet and found a you tube video that has an information on XXXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.
App is downloaded and
Open
Overview on the Splash screen and go for Registration
Has a walkthrough of the XXXX View
app
Enters Nutrition GoalsEnter XXXX DataReview sharing on
social media
Pop up prompt for Nutrition
Took Therapy
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User Journey for ‘Lauren’
2Day
“Lauren was surfing on internet and found a you tube video that has an information on XXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.
Accessing app and receives a
prompt
Enter Nutrition Data in the app
Fill other Information e.g.
medication
Shows set Goal vs Actual
Enters Medication Data
Receives Karma Points
Prompt up for Medication
Data
Buddy Appears
Receives a prompt
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User Journey for ‘Lauren’
3Day
“Lauren was surfing on internet and found a you tube video that has an information on XXXXMy Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”.
Open Dashboard Review Data Share her data in Social Media
Prompt appears to update Clinical data /lab result
Receives reminder for clinic visit
Already schedule Visit for Clinic
Buddy Appears
10Day
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Value Map Customer Profile
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Jobs:-‐ Functional-‐ Social-‐ Emotional-‐ Engagement
Which customer hope to change-‐ Tangible-‐ Intangible
Pains:-‐ Challenges-‐ Frustrations-‐ Dissatisfaction
Identify which features are as for Products and Services
Identify how we gonna take care as Pain relievers and make life easier
Identify how they can be gainers, maximize satisfactions, desires etc.
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Jobs:-‐ Functional-‐ Social-‐ Emotional-‐ Engagement
Which customer hope to change-‐ Tangible-‐ Intangible
Pains:-‐ Challenges-‐ Frustrations-‐ Dissatisfaction
Identify which features are as for Products and Services
Identify how we can take care of Pain relievers and make life easier
Identify how they can be gainers, maximize satisfactions, desires etc.
FIT
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High Impact
Low Impact
High CostLow Cost
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*Source: https://www.forbes.com/sites/michaeldefranco/2015/02/19/lessons-‐from-‐amazon-‐prime-‐learning-‐to-‐value-‐product-‐experience/#1bd3701bd370
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In February 2005, Amazon launched - Amazon Prime—an all-you-can-eat express shipping membership program for about a millionproducts. Our vision was that fast delivery should be aneveryday experience.
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-‐ Identify from All users accessing Amazon.in / Amazon.com-‐ Who can be users for this new product/service
-‐ Identify Customer or Business Problem-‐ People who are ready to pay premium for this service-‐ Spending Habits vs. non-‐member counterparts
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-‐ 4-‐6 business days for delivery-‐ Delivery was not Predictable and Guaranteed-‐ Is it limited or unlimited purchasing
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Spend a Day Journey for these kind-‐a users
-‐ Users are working / business professionals-‐ Couples are working professional-‐ They purchase to see quickly-‐ They can afford premium-‐ They look for Predictability and guaranteed to meet their work timing-‐ They also look for more as they are paying premium
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Ideas validated using their:
-‐ Spending Habits-‐ How much money they are spending on average-‐ Is their any complains lodged for late delivery-‐ Any suggestions received from users
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Reassess you idea with team:
-‐ Shipment-‐ Logistics-‐ Forecasting-‐ R&D etc.
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qmost popular subscription services—with a 50% increase in members globally in 2014
qMembers in more than 1,000 cities and towns also receive unlimited Free Same-‐Day Delivery on more than a million items
q Prime now has 40 million US membersq Prime members spend an average of $1,500 a year on Amazon, compared to
$625 per year for non-‐membersq Prime members shop 50% more frequently than non-‐membersq 45% of Amazon customers are Prime membersq Same Delivery in Eligible Pin Codes
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-‐ Shipping-‐ Entertainment-‐ Savings-‐ Other Bonuses
Functionality
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Date – April 07, 2017
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http://www.tomsguide.com/us/what-‐is-‐amazon-‐prime,news-‐18041.html
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qNever make decision based on Assumption
qDo not make biased assumptions
qOf course we cannot make prediction as 100% for a product success
but WE can MAKE more ‘Conscious Decision’ based on data
Because assumption gives:
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We can use MoSCoW prioritization technique -‐ A a technique which is used to understand and manage priorities out of business requirements. This stands for:
M -‐ Must HaveS -‐ Should Have (important but not vital; may be painful to leave, but product developed/solution is till viable)C -‐ Could Have (wanted or desirable, but very less important; less imp[act if left out for now)W -‐ Wouldn’t Have
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