Aug 2011

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C O N N E C T I N G T H E C O R R I D O RZ

Agee’s Gives You 3 Ways To Lower Your Utility Bill!

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Did you know that your air conditioner uses as much as half of your utility bill, especially in the summer? That’s why we’ve created 3 offers to help you save.

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Jeff StandleyJeff Standley

General Manager

PS: While we proudly install industry leading Bryant systems, we service all

makes and models.

Jeff Standley - General Manager

1. FREE FREON TEST Our Free Freon Test will tell you if your system is low on refrigerant or likely to fail this summer. If that’s the case, we can get you back up to speed in no time. Need Freon? Show this ad and save $10!

(Due to staff scheduling, this offer is only valid for the first 15 callers, and expires September 15th, 2011.)

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Since your air conditioner uses as much as half of your utility bill, replacing it with a new, higher efficiency Bryant system can not only increase your comfort, but also save you money. Let one of our trained system specialists show you all your options,

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$1,000 Factory Rebates$1,125 Utility Rebates$300 Tax Credit$2,425* Total Savings

Best Time Ever To Buy A New System!But hurry! Offer ends September 15th!

3. SUMMER SPECIAL: TUNE-UP FOR ONLY $49 NORMALLY $89 SAVE $40!Hurry…Be one of the first 25 callers and get our Comprehensive Air Conditioning Tune-Up for Only $49It’s a fact. A Comprehensive Tune-Up from Agee’s can save as much as 30% per year on your electric bill and increase your comfort. With our 21- Point Air Conditioning Tune-Up we can identify problems before they become a costly emergency. Let us give you a peace of mind with a rigorous inspection and safety check. (Available only for the first 25 callers, New Customers Only-offer ends 8/31/2011)

* Rebate Savings from $50 to $1000 depending on equipment purchased. Expires 11/15/2011. Local Energy Rebate from $1,125 on 5 ton system. See Agees Service Co for details. Federal tax credit of up to $300 on qualifying Energy Star Equipment. See your tax advisor for qualification. Must be placed in service prior to 12/31/2011. WAC. **Payment based on $5,263 purchase. 0% down. 60 months, 11.99% APR. TACL A5758C Licensed by the Texas Department of Licensing and Regulation. P.O. Box 12157 Austin, TX 78711

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Send queries about articles or photographs to Schertz Magazine at 1400 Schertz Parkway,

Schertz, Texas 78154.

Subscriptions to Schertz Magazine are free for each Schertz household. Subscriptions for residents and businesses outside the City of

Schertz are $19.95 annually. Call 210-619-1630.

For advertising information:

Schertz Magazine, 1400 Schertz Parkway, Schertz, Texas 78154; call (210) 619-1630; Fax (210) 619-

1619; email [email protected].

NEWS POLICYSchertz Magazine encourages submission of news and event announcement items. News and event announcements must include contact name and contact phone number. All news and event items must be for activities that occur inside the Schertz city limits. Publication cannot be guaranteed. If you would like to submit an item to Schertz Tales, email us at [email protected] or call us at (210) 619-1630.

The appearance of advertising in this publication does not constitute endorsement by the City of Schertz. All products and services advertised in this publication shall be made available for purchase, use or patronage without regard to race, color, religion, gender, national origin, age, marital status, physical or mental handicap, political affiliation or other non-merit factor of purchaser, user or patron.

Articles that appear in Schertz Magazine do not necessarily reflect the official position of the City of Schertz and does not constitute an endorsement therein. The appearance of any advertisement in Schertz Magazine does not constitute an endorsement of the goods or services advertised. Any publication of Schertz Tales, whether draft or final is sole property of the City of Schertz and cannot be reproduced or distributed in any way, whether in print or electronically, without the express permission and written consent of the City of Schertz.

Contributing WritersB.E. Bailey, Chuck McCollough, Mary Spence,

Joel Williams, Michael Spain, Rick Smith, Lucille Sims Thomas, Kiko Martinez, Laura Reyes, Andrea Allinger, Elise Baker, Kimmy Gross

PhotographersB.E. Bailey, Chuck McCollough, Mary Spence,

Mike Harris, Bryan Nguyen, Joe Herczeg, Diana Webb, Lucille Sims Thomas, Chris Matzenbacher,

Andrea Allinger, Kari Bridges, Zachary Carter, Greg Coolidge, Brittany Losey

Schertz Magazine is published monthly by the Public Affairs Department of the City of Schertz.

Our mailing address is 1400 Schertz Parkway, Schertz, Texas 78154. The official publication of

the City of Schertz promotes city, community, and business activities associated with the City.

© City of Schertz, Texas.

The editorial office of Schertz Magazine is at 1400 Schertz Parkway, Schertz,

Texas 78154. Call (210) 619-1630. Fax (210) 619-1619. Website is schertz.com.

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A wad of $100 bills kept together with a paper clip on our August cover symbolizes the City’s diverse financial sector and the common sense and hard work that keeps it growing towards a golden future.

T H E A W A R D - W I N N I N G M A G A Z I N E R E A C H I N G O V E R 5 0 , 0 0 0 R E A D E R S

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C O N N E C T I N G T H E C O R R I D O RZ

MayorHal Baldwin

City CouncilJim Fowler

David ScagliolaMichael Carpenter

Cedric Edwards, Sr.George Antuna, Jr.

Executive ManagementJohn Kessel, City Manager

John Bierschwale, Assistant City Manager

David J. Harris, Assistant City Manager

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WHO NEEDS FIREWORKS ANYWAY?JUBILEE EXPLODES WITH FUN AND LASERS

In a story that went worldwide, a guy named Grumpy saved the Fourth of July.48

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MONEY TALKS ON SCHERTZ’ WALL STREETEIGHTEEN FINANCIAL INSTITUTIONS KNOW THIS IS PLACE TO BE

What do Schertz and Switzerland have in common? Besides S’s and Z’s in their names? Lots of financial institutions!

WHEN COUNTRY BECOMES CITY SCHERTZ WORKS TO SAVE OPEN SPACES, AG HERITAGE

Annexation, charrette are part of the process to protect and preserve South Side.

7 Staff Speakz

9 Talk of the Townz

16 News from the Chamber of Commerce

19 Entertainment Extraz

24 Financial Sector Listing

30 Economic Development Doesn’t Happen Overnight

33 EDC Keeps Municipality Growing

37 Kitchen Kudos: CBQ Eatery Rocks!

38 My Take: Back to School

39 Shop to Support SCUC

40 Focuz: Michael Spain, City Attorney

43 Profilez: Hall Hits a High Note

44 Fitnezz: Zumba in Marion

46 Government Round-Up & Calendar

CITY MANAGER MADE TO ORDER KESSEL’S EXPERIENCE GUIDES VISION OF CITY

The City of McKinney transplant has a spent a lot of time doing quality economic development. And more is coming our way.

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PUBLISHED MONTHLY BY THE

Schertz Public Affairs Office

B. E. Bailey Director, Public Affairs, Publisher

Chuck McCollough Editor

Alexis Souza Creative Director

Chris Matzenbacher Sales Director

Mary Spence Business Manager

Linda Ervin Administrative Assistant

Shelby O’Neill Copy Editor

Brittany Losey Senior Writer

5AUGUST 2011SCHERTZMAGAZINE.COM


6 AUGUST 2011SCHERTZMAGAZINE.COM

By Chuck McCollough Editor

210.283.5790 | 800.531.7650 | broadwaybank.com38 Neighborhood Banking Centers | Member FDIC

1 APR = Annual Percentage Rate. Rates effective as of 5/15/11. All terms, rates and conditions are subject to change without notice. Rate shown assumes excellent borrower credit history and includes a 0.25% discount for automatic payments from a Broadway Bank account. Your rate may vary. Minimum auto loan amount is $5,000. Refinanced loans must be from another financial institution. All loans subject to credit approval, verification and collateral evaluation. Other conditions may apply. 2 Military is any active duty or retired military personnel, reserve or national guard member, veteran, ROTC or Academy cadet, their dependents, and Department of Defense civilian and contract personnel. 3 One car wash certificate per household. Gift is non-transferable. Cost of gift may be IRS reportable. Other conditions may apply. See representative for details. Offer valid through August 31, 2011.

Clean up with a low rateand get unlimited car washes

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If the comic book character Richie Rich were a Texan, he would probably live in Schertz. With nearly 20

financial institutions, the city has plenty of room for Richie’s millions. This month, Schertz Magazine looks at what some are calling “Wall Street West,” the local

cluster of financial muscle.Once upon a time, Schertz was a one-bank town, but with the boom-and-bust nature of the Texas economy, a military presence and geography (IH-35 and IH-10) helped changed all of that. Now money places almost outnumber eating places in Schertz!

And where there is money, there is economic development. Or is the other way around? Actually, it doesn’t matter because Schertz has both, and more development is predicted – both Sysco-size and the mom-and-pop-corner-store variety. As one local banker put it, “There are more bites at the apple” for loan seekers thanks to the numerous financial outlets in the city. Also in the pages of our August issue, read about Schertz police officer Steve Roilson, who reminds me of super hero The Flash because he can run so fast and local mom Amanda Hall recounts singing on “The Today Show.”

Writer Elise Baker gives laughs and tips to military families as they prepare for the back-to-school drama of August, and a Marion bus driver tells how she Zumba-ed her way to a healthy lifestyle. And look for coverage of the annexation process for South Schertz and the city’s efforts to protect the rural and agricultural heritage of the area through a planning and design charrette at the end of August. Oh, and you don’t want to miss how the Schertz Sweetheart Court “thumped” its way to an award-winning finish in the Watermelon Capital of the World. All that and more in this issue of your Schertz Magazine.


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Sweetheart Court Float Takes 1st in

Watermelon Parade The Schertz Sweetheart Court float was a winner in the visiting group category in the Texas Size Thump Parade at the Luling event on June 25.

Pictured above are, from left, Tabitha Joseph, Miss Sunshine;Caitlin Baumgarten, Miss Schertz (on float with award); Kayley Carter, Miss Liberty; Brittany Schall, Miss Freedom; and Emily Poole, Miss Friendly City.

The Watermelon Thump is world-famous and includes, naturally, the World Championship Seed Spitting Contest. The event draws a lot of people and attention, and the Schertz Sweetheart Court represented the city before thousands.

Night Out in OctoberTexas will celebrate National Night Out on Tuesday, October 4, two months later than the rest of the na-tion. Schertz will observe NNO from 6:00 PM to 8:00 PM. To participate in the city-sponsored celebra-tion, contact Schertz Officer Sean Ceeko at [email protected]. For more information about the na-tional event, click on nationaltownwatch.org.

New Life for Old, Obsolete Computers

& Electronics The Schertz Citizens on Patrol in conjunction with the Schertz Police Department sponsored a free technology dis-posal day on July 16th at Covey’s Happy Mini Storage at 999 FM 1518. The group took in old CPUs, monitors, printers, scanners and other computer-related equipment.

Citizens On Patrol members collect old computers for disposal.

Veterans Memorial Plaza Moving Forward

Work on a poignant tribute to our veterans is making prog-ress. The Veterans Memorial Plaza in Schertz will be on Schertz Parkway next to the Senior Citizens Center. It is a joint project of VFW Post 8315, its Plaza Board and the City of Schertz.

The memorial plaza will honor all who serve in the uniformed services of the United States of America, past, present and future.

The Plaza will be a pentagon over a star with its five tips pointing to individual monuments representing the five branches of the military. A smaller pentagon within the star will be the central point of the plaza and contain three flags - national, state and POW. In front of the central pentagon will be a bronze statue of a young boy saluting a bronze battle cross statue situated on a small rocky hill.

The floor of the pentagon-shaped design is to be construct-ed of engraved brick pavers honoring individual veterans. To purchase a brick paver with the name of a family member or friend, to make a contribution or to find out more information, visit veteransplaza.org.

Donations can also be sent by mail. Address the check to the VETERANS MEMORIAL PLAZA, and send to Veterans Me-morial Plaza, c/o Schertz Bank and Trust, 519 Main Street, Schertz, Texas 78154. All donations, contributions and paver purchases are tax-deductible under the provisions of the 501(c)3 of VFW Post 8315, Schertz TX 78154.

Encanto’s Earns Enviable

RestaurantReview

Encanto’s Mexican Grill owners Manuel Torres (left) and Elia Rosetta (right), with Chef George Ojeda hap-pily pose after getting a very good review in the San Antonio Express-News. The Schertz restaurant scored three stars out of a possible four. Read the review by going to mysan-antonio.com and typing in encanto’s in the search field.

Every year, the Randolph Area Christian Assistance Program (RACAP) conducts a back-to-school shoe program to help provide new shoes for children in our com-munity who would not otherwise have a new pair of shoes to start the school year. RACAP is able to order one-time-use gift cards with a set amount for each child whose family qualifies for assistance.

Families who reside in RACAP’s ZIP Code service areas (78108, 78109, 78124, 78148, 78154, 78132, 78233 [Live Oak only], 78247 and 78266) and meet income qualifications are eligible. Applications may be picked up at the RACAP office, 307 Pfeil St. in Schertz. If anyone knows of a family in need of this special assis-tance, contact RACAP at (210) 658-1613.

RACAP Seeking Shoes For Students


Donations from churches, groups or indi-viduals to cover the cost of this program are greatly appreciated and are being accepted now. The number of children pro-vided with a gift card will be determined by the amount of donations received. Please make all donations payable to RACAP, and designate on the check that the monies are specifically for the shoe program.

For more information about this program, please

call (210) 658-1613.



Prize is a gift certificate for:

Win a Gift Certificate for a two-night stay at Plantation Suites

& Conference Center in Port Aransas.

1

2Locate the fish pictured below in one AD some-where in this issue of Schertz Magazine. Visit schertzmagazine.com and complete the entry form to be entered into this month’s drawing.

A winner will be chosen August 2011.

BARGAINZFind the “Z” at schertzmagazine.comfor exclusive offerz from our advertisers.

Locate the recycled icon pictured above in one AD somewhere in this issue of Schertz Magazine. Visit schertzmagazine.com and complete the entry form to be entered into this month’s drawing. A winner will be chosen August 2011.

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Visit Nutrition FX for the full line of

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210.501.2345 lifebridgecctx.comSchertz municipal building, bldg #5, 1400 Schertz Parkway, Schertz, tx 78154

discover the difference Jesus can make in your life.

Join us Sunday mornings at 10:30

Metrocom Chamber Event

to Help Students

The Randolph Metrocom Chamber of Commerce is looking for sponsorships and door prizes for its 15th Annual Fair-Way for Kids Benefit Golf Tournament. The event will be held Mon-day, Sept. 19, at the Olympia Hills Golf Course and Confer-ence Center in Universal City. For the past 14 years, needy students from Schertz-Cibolo-Universal City ISD and Judson ISD have benefited from the tourna-ment. In 2010, Fair-Way for Kids raised $20,000 to benefit needy children in the two school districts.

Sponsorships range from $200 to $2,000. The Ran-dolph Metrocom Chamber and Northeast Methodist Hospital are tournament organizers. The Greater Randolph Partners in Edu-cation Foundation, a 501(c)3 organization, handles distribution of the money. For more information, contact Dan Murphy at (210) 326-6203 or [email protected] or Liane Garrett at (210) 683-1169. Visit the Randolph Metrocom Rotary Club website at randophmetrcomrotary.org.


Custom Fitness Center will be conducting a free boot camp from 7:00-8:00 AM every Saturday through September 24 at the com-munity pool in Woodland Oak Park, 1056 Woodland Oaks in Schertz.

The boot camps focus on strength, flexibility and anaerobic conditioning by combining the best aspects of personal training with cir-cuit training in a small group setting.

Instructors work to motive and challenge participants to do their best.

To RSVP or for more informa-tion call (210) 677-9705.

Free Fitness

Sessions on

Saturdays

Two large projects in the City of Schertz, the Sysco Inc. Distribution Center and the Caterpil-lar Inc. Engine Head Manufacturing Plant, were named San Antonio Business Journal 2011 Best in Commercial Real Estate award winners.

The Business Journal stated, “The projects were chosen from a large pool of nominations and analysis of the 2010 commercial real estate headlines. To be considered, each project was required to have a major phase – announce-ment, ground breaking, renovation, deal closing, and construction completion – occur in 2010.”

Sysco was named the Best Industrial Sale Award Winner. Caterpillar was named Best Land Deal Award Winner. Sysco is building a 635,000-square-foot distribution center on Schwab Road near IH-35 that will employ 600 people and is slated to open around year’s end. Caterpillar is building a 260,000-square-foot manufacturing plant to employ 60 people at Doerr Lane and Lookout Road not far from IH-35. It also will open around the beginning of January.

Schertz Magazine Spotted in Jamaica

The June issue of Schertz Magazine stowed away on board a recent Caribbean cruise of residents Steven and Mary Spence. Jamaica was the first of three ports of call the magazine visited.

Take Schertz Magazine on your next vacation, and send us a photograph of your party

holding up the magazine in front of a recognizable landmark. We might just

use it in Schertz Magazine. Email the photo and text to [email protected].


Schertz’ Sysco and Caterpillar Projects Make Biz Journal List

Pictured to left: Caterpillar Plant under construction


Contact us by phone at (210) 566-9000,e-mail [email protected]

or visit our website at schertzchamber.org.

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Welcome New Chamber Members:

Guy Scott & AssociatesJan’s Design on a Dime

COSTCO Wholesale Pastry Bliss!

June Chamber Luncheon

The Chamber celebrated its sixth anniversary and surprised President Maggie Titterington with gifts, a special letter read by Schertz Councilman David Scagliola and an award commemorating her first year as the president. Pictures courtesy of Straughan Photography. Special thanks to Tim Brown of

ReMax/Corridor for being our guest speaker at the June luncheon.

Does your business need

resources, networking,

advocacy and growth?

Join the Schertz Chamber of Commerce!

We are the first point of con-tact for marketing to visitors and residents within the com-munity. Through our Chamber website, monthly luncheons, mixers and educational courses, we strive to provide for all your business needs. Stop by our office at 1730 Schertz Parkway, and pick

up an application today! Schertz Chamber of

Commerce – Helping your business build

a better tomorrow.

AUGUST LUNCHEON: Tuesday, August 16

11:30 AMSchertz Civic Center

Guest Speaker Andrew Lowe, Director of Health & Wellness at Frost Insur-ance Agency, on “From Belt Line to Bottom Line.”

Cost: $15 Schertz Chamber Members/ $25 (pre-paid) Non-MembersPlease visit our Chamber website for Luncheon policy

AFTER HOURS MIXERSchertz Family YMCA

621 Westchester, SchertzThursday, August 18

5:30 PM - 7:00 PMGreat food, fun, door prizes and more! Chamber ca$h drawing – must be present to win.

2ND ANNUAL GOLF CLASSIC

Practice your swing and play in our 2nd Annual Golf Tour-nament at Olympia Hills Golf & Conference Center. 12:30 PM Shotgun Start. Contact the Chamber for Sponsorship opportunities still available.

Entertainmentz Extraz: Live Music & Gotta Go-To Placez

entertainmentz & eatz

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Do you have a favorite spot

that isn’t listed?

Send an e-mail Send to

[email protected] and

let us know about it. It could make the next edition

of “GotTa Go-to Places”!

Billy D’s Club1805 Pat Booker Rd,Universal City(210) 566-0559 DJ playing music by request Fridays and Saturdays; 9:30 PM, No Cover

Bluebonnet Palace17360 Lookout Road , Selma(210) 651-6702www.bluebonnetpalace.com Bluebonnet Country Fair August 6; 6:00 PM$10 Cover

The Hangin’ Tree 18424 2nd Street, Bracken(210) 651-5812www.hangintree.com Bobby CookAugust 26, 10:00PMNo Cover

FIFTY CENT NIGHTS:All Fridays through Aug. 19

All Saturdays Aug. 27 - Oct. 15

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$1.75 DRAFT BEER

LIVE RACINGJuly 1 – Oct. 15

Hooligan’s 13920 N. IH-35, Live Oak(210) 654-4444 Audio MouthAugust 12; 10:00 PM.$5 Cover

Lion & Rose 8211 Agora Parkway(210) 547-3000www.TheLionandRose.com

Bitter KaraokeAugust 5/12; 10:00 p.m.No Cover

Encanto Grill6032 FM 3009 , Schertz(210) 888-2753www.encantogrill.com B SidesAugust 13; 8:00 PMNo Cover

Hannah’s CountrySteak House 1901 Weil Road, Marion(830) 420-3755 Jeffery CharlesAugust 27, 7:00 PMNo Coverr


Are you Bashful or Sneezy?

See inside back cover

1400 Schertz Pkwy, Bldg. #5 (210) 619-1600

August 29 & 31: South Schertz Charrette, 6:00 PM

September 9-10: Building Up Hearts @ Home


If there really is strength in numbers, the Schertz finan-

cial sector is the Superman of suburban cities.

The area of FM 3009 and IH-35 is referred to as “Bankers Row” and the “Financial Services Center of South Texas” among other names.

Within a few miles of the FM 3009 overpass at IH-35 are 17 of Schertz’ 18 traditional financial services locations, including banks, credit unions and brokerage firms listed in local directories.

In fact, Schertz is such an at-tractive community that Schertz Bank & Trust, Randolph-Brooks Federal Credit Union and IBC Bank each have two locations in town.

So what is the biggest benefit of all that financial power? Economic development!

Capital is like rain on a seed of potential economic expansion; it makes things grow. By one estimate, Schertz has around $8 billion in total liquid invest-

ON SCHERTZ’ WALL STREETible assets or TLIA, according to Cedric Edwards Sr., owner of a local Edwards Jones Invest-ments office and a Schertz City Councilman.

“We are at a turning point in the history of Schertz, the city is entering an exciting economic era. I wouldn’t be surprised to see high rises on IH-35 in Schertz in the future,” Edwards said.

The sheer number of financial services outlets means Schertz has its own Wall Street that gives the city the financial muscle of a larger municipal-ity. Experts said it is important for a community to be able to finance locally or be part of a joint local/regional consortium to attract big business and industry.

But such was not always the case.

IN THE OLD DAYSJudge Roy Richards Jr. and Lewis Borgfeld of Schertz Bank & Trust are two white-haired

bankers who remember a very different time – when Schertz had only one bank. Richards is SB&T chairman and Borgfeld is vice president.

Schertz Bank & Trust is 98 years old and was the only tra-ditional financial institution for most of that time. The bank has operated under several names but was known as Schertz State Bank when Richards’ father, former Mayor Roy Richards Sr., bought control in 1972.

“Dad got into the banking busi-ness because he felt it was im-portant to have a locally owned institution that employed local people and reinvested in the local economy,” the judge said. When former Mayor Richards acquired the bank there were only two other banks in the area, one in Cibolo and the other on Randolph AFB. Judge Richards added that state law made it hard for a small town to have more than one bank.

But all that changed in the late 1980s when the financial industry was reformed and

banks deregulated in Texas, a historic move that allowed branch banking, according to Borgfeld, who worked at the Cibolo bank before moving to the Schertz bank.

The ability to have branch banks coincided with the be-ginning of an economic boom period in the Schertz/Metrocom area in the 1990s. Even as other banks began establish-ing branches in Schertz, SB&T established branches of its own in several other towns.

Borgfeld said most of the breathtaking expansion of the financial sector in Schertz took place between 1995 and 2005. Schertz Bank & Trust opened a second Schertz location on Schertz Parkway and IH-35 in 1998.

“The expansion of the finan-cial sector in Schertz really ballooned in the 1990s with Randolph Brooks (Federal Credit Union), then Bank of America and Security Service (Federal Credit Union) coming to town,” Judge Richards said.

continued on page 25

“We are at a turning point in the history of Schertz, the city is entering an

exciting economic era.”B y C h u c k M cC o l l o u g h

(Above) Schertz State Bank in 1970s. The name changed later to Schertz Bank & Trust.

(Right) Roy Richards and Lewis Borgfeld in front of their bank


“Frost Bank is the newest in the area.”

KEEPING AN EYE ON SCHERTZLarry Anthis is vice president/community leader at the the Frost Bank branch in Schertz and said the nearly 150-year-old company has watched Schertz grow, long planned to have a branch here and opened one in 2008.

Anthis expanded on the dif-ficulty of a bank operating more than one location in Texas before deregulation. “Back then, each bank had to be self sustaining with its own bank president, essentially a sepa-rate bank,” he said.

He believes Schertz has attracted a lot of financial institutions that offer a variety of options for individuals and companies. “We have retail banking, but our strength, our sweet spot, is commercial banking and that includes

continued from page 23

working with industrial custom-ers,” the Frost banker said. “We think this is a great spot here in Schertz at IH-35 and Schertz Parkway near the industrial area.”

Officials at Frost and SB&T said their locations at IH-35 and Schertz Parkway reflect confidence that the area will see more quality development in the near future. Both banks have shown that confidence by making loans to the Schertz Parkway Professional Plaza, a medical/office complex.

The banks worked with the city’s Economic Development Department on the SPPP proj-ect, demonstrating the close connection between a strong local financial sector and a city’s economic development efforts. Judge Richards agrees that size and diversity of the financial sector benefits the community and gives Schertz a strong eco-nomic development position. “A potential borrower gets more

bites of the apple,” he said. “If they cannot get a loan at one location, they have other places to try.”

TWO BRANCHES IN SCHERTZ “RBFCU decided to build a sec-ond location in Schertz because of demand from members,” said Sonya McDonald, senior vice president of market develop-ment. “Our first branch (on FM 3009) was constantly busy because of the many RBFCU members who live or work in the Schertz area.” The second Schertz location is called the Northcliffe branch and sits at IH-35 and FM 1103.

“Schertz has attracted so many financial institutions because it is a vibrant and growing mar-ket,” McDonald said. “We know Schertz is the largest suburb of San Antonio, and because of the city’s emphasis on strategic planning, it is likely to continue attracting residents who have

a need and appreciation for secure financial services. By locating two RBFCU branches in the Schertz area, we are ahead of the curve in planning for membership growth in a growing community.” “IBC Bank values the Schertz community and supports its mission to prioritize community and service,” said Danny Gar-cia, Assistant Vice President, Marketing Department.

“To that end, we offer two banking locations off IH-35, in-side H-E-B and off of FM 3009. This allows IBC to provide the convenience of being able to bank where you shop and the accessibility of a drive- through at the traditional location.

So now you know: Schertz’s financial industry is good as gold. Bank on it!

(Above) Larry Anthis with Frost Bank in Schertz

(pictured above)

BANKSAmerican Bank of Texas4917 FM 3009, Ste. 100Schertz, TX 78154(210) 651-4477www.thisbankisyourbank.comwww.abtexasna.com

Bank of America17460 IH 35 N., Ste. 300Schertz, TX 78154(210) 564-2580www.bankofamerica.com

Broadway Bank5557 FM 3009Schertz, TX 78154(210) 283-6525www.broadwaybank.com

Capital One Bank6019 FM 3009Schertz, TX 78154(210) 566-6306www.captialone.com

Chase Bank6026 FM 3009Schertz, TX 78154(210) 590-1244www.chase.com

Frost Bank16895 IH 35 N.Schertz, TX 78154(210) 220-4011www.frostbank.com

CITY OF SCHERTZ FINANCIAL SERVICES DIRECTORY

IBC Bank3800 FM 3009Schertz, TX 78154(210) 354-6982www.ibc.com

IBC Bank 17460 IH-35 N. (in H-E-B)Schertz, TX 78154(210) 930-9855www.ibc.com

Schertz Bank & Trust519 Main StreetSchertz, TX 78154(210) 945-7400schertzbank.com

Schertz Bank & Trust 16852 IH 35 N.Schertz, TX 78154(210) 945-7480schertzbank.com

Woodforest National Bank6102 FM 3009Schertz, TX 78154(210) 651-0349www.woodforest.com

CREDIT UNIONS Randolph-Brooks Federal Credit Union4980 FM 3009Schertz, TX 78154(210) 945-3300www.rbfcu.org

Randolph-Brooks Federal Credit Union (Northcliffe Branch)22015 IH-35 N.Schertz, TX 78154(210) 945-3300www.rbfcu.org San Antonio Federal Credit Union6050 FM 3009Schertz, TX 78154(210) 258-1009www.sacu.org

Security Service Federal Credit Union17300 IH 35 N.Schertz, TX 78154(210) 476-4000www.ssfcu.org United San Antonio Federal Credit Union6000 FM 3009, Ste. 206Schertz, TX 78154(210) 561-4500www.unitedsafcu.org

FINANCIAL SERVICES Allstate Financial Services - Vincente Trevino & Associates17331 IH 35 N., Ste. 108Schertz, TX 78154(210) 651-6265www.allstate.com Edward Jones Investments3820 FM 3009, Ste. 104Schertz, TX 78154(210) 566-4540www.edwardjones.com


At times during John Kessel’s 14-year tenure with the North Texas city

of McKinney, it was the fastest growing municipality in the U.S. And last year, CNN Money magazine ranked McKinney as the fifth-best small U.S city to live in. Kessel, who on June 1 became Schertz City Manager, said McKinney managed to achieve high-quality growth during that heady period because of careful planning. He sees growth as inevitable in Schertz, too, and believes that the city needs to pursue the same type of proactive strate-gies that worked in McKinney. “That’s how you achieve a quality of life, not just a quantity of growth,” he said. Kessel also feels fortunate to be taking the reins of an already well-managed city, where he will have a much smaller learn-ing curve than city managers typically face when they move to a new post. That’s because he worked for the city for two months as Economic Development Director before City Council appointed him City Manager. That gave him opportunities to get to know community leaders, city staff members and business leaders all while getting a feel for the community. He now manages a city covering 30 square miles, with a population of approximately 33,000, city properties totaling $168 mil-lion, an operating budget of $48 million and a city staff of 332. McKinney, located near Dallas, had 34,150 residents and a tax base of $1.2 billion when Kessel started as Director of Plan-ning in 1997. He advanced four years later to Director of Development Services. By the time Kessel left McKinney this year for Schertz, McKinney had grown to nearly 133,000 and a tax base of more than $12 billion. And along the way, the city earned an enviable image. “Growth was going to happen in that corridor,” Kessel said. “The question was

Kessel’s Experience

Guides Vision of City

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what kind of quality growth. By having a plan and setting the right standards for that com-munity, they were able to do more than what they would have, had they let it just happen. As a result, the development community saw that and said, ‘We’ve got the ability to make a strong investment, because there is more certainty, because there is a plan, there is an implementation plan for infrastructure, and there is an entitlement plan that protects prop-erty values and large-scale master planning.’” Kessel sees a continuing growth surge in Schertz, along the bustling IH-35 corridor be-tween Austin and San Antonio, as well as the areas along IH-10, including more than 3,000 acres being annexed this summer. McKinney didn’t passively watch the growth occur, and neither will Schertz. McKinney de-veloped land-use plans for large tracts, rang-ing from 2,000 to 4,000 acres, in anticipation of the inescapable growth along the booming IH-75 corridor north of Dallas. “Even though we were growing at a rapid rate, we anticipated land use, infrastructure, schools, parks and many of the basic needs of the community,” Kessel said. McKinney’s planners thought through how they were going to provide the necessary services, such as utility infrastructure, fire sta-tions, school sites, parks and road systems to handle the traffic, before the growth came. “There was good certainty in each of those districts about what was going to happen on the property next door, how you would devel-op,” Kessel said. “And that certainty allowed people to make long-term investments to buy land, hold it and develop it when the timing was right. Those things are what distinguish quality high-growth corridor communities from communities that just get swept over.” Schertz is in the process of developing a long-range vision for the northern and southern edges of the city and has already held a plan-ning charrette for a 4,000-acre area along IH-35 North from FM 3009 to Friesenhahn Road for a variety of land uses. A similar charrette


continued on page 28

with public meetings focusing on newly annexed tracts on the southern edge of Schertz along IH-10 will produce a long-range vision for those areas. Kessel, 45, came to Schertz armed with a master’s degree in City and Regional Planning from the University of Texas at Arlington, where he gradu-ated with University Scholar Honors in 2000. He received his bachelor of arts degree from Whitworth College in Spokane, Wash., graduating cum laude with an American Studies and Art History double major in 1990. Lately, his life has been one huge multitasking exer-cise, balancing the new city manager job with selling his McKinney house, moving and getting married. An important role of the City Manager, he said, is to work with limited resources to reconcile the high-level priori-ties of City Council with the often more nuts-and-bolts and mandate-driven priorities of city staff. He told Schertz city department heads in his early days as City Manager that he is a big fan of structure, work plans and strategic plans. He also has a keen sense of what it takes to have successful economic development and sees huge potential in the regional partnership between New Braunfels, Seguin and Schertz.

“The ‘rising tide lifts all ships’ is actually in practice here.”

“Coming from the (Dallas-Fort Worth) Metroplex, I was blown away by the fact that three communities could say that together we have a better, stronger package than sepa-rately, and that each of our successes is tied to the suc-cess of the other two,” Kessel said. “The ‘rising tide lifts all ships’ is actually in practice here.” The city recently has racked up two huge economic devel-opment victories: Fortune 500 food service company Sysco’s 635,000-square-foot distribu-tion center announced last year and under construction on Schwab Road near IH-35 will employ 600; and Fortune 100 company Caterpillar’s 260,000-square-foot manufac-turing plant will employ 60 at Doerr Lane and Lookout Road near IH-35. Both projects will open around year’s end.

Having both companies in Schertz provides the type of endorsement that will boost the city’s resume when com-peting for other major employ-ers, according to Kessel. “It makes the job a lot easier when you’re trying to explain the benefits,” Kessel said. “It’s no longer ‘take my word for it.’ Here’s a testimonial.” While the big economic devel-opment prizes such as Sysco and Caterpillar bring the jobs and boost the tax base, the new City Manager believes

the city’s real strength is in its small businesses. The funding recently approved for a New Braunfels satellite office of the University of Texas at San Antonio Small Business De-velopment Center will provide a resource for nurturing small businesses in the area. “The truth is that filling up offices and strip centers with successful businesses to provide essential services to the community is just as valu-able,” Kessel said. “It’s where the vast majority of new job growth in the country comes from.” And he is determined to make sure the city maintains a sense of place and enhances it, so it does not become a carbon copy of other fast-growing areas. A big part of that is recognizing the value of the historic areas, some dating back to the 19th century, and developing others, such as the envisioned town center with a rail stop in northern Schertz. “Families love Schertz,” Kes-sel said. “They love participat-ing in sports, they love going to the festivals, and they like the schools. They feel safe. Kids like to play in the parks. Parents like to walk on the hike-and-bike trails. How do we keep that same thing as we grow?”

Kessel’s Experience will Guide City’s Vision(continued from page 27)


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Long before it was named by Money

Magazine as one of the best plac-es in the country to live, Schertz had shed its image as a bedroom community for Randolph Air Force Base. Schertz, which has existed since 1843 under one name or another, has come into its own as a vibrant growing city. The city’s Economic Development Corporation, which was created in 1996, played a big role in leading the community down a path that has led to a sizable population increase and phenomenal busi-ness growth.

Its predecessor, the Economic Development Commission, was started in 1994 after the 1989 for-mation of an economic develop-ment task force. The task force’s goal was “to provide City Council suggestions on establishing an organizational structure and goals for economic development in the City of Schertz.”

According to Steven White, a for-mer EDC member and its former director, it was the businessmen’s foundation, also called the Schertz Development Foundation, estab-lished in 1991 by a group of 60 local businessmen who really got the ball rolling when they pushed for a half-cent sales tax. The tax then was used for economic de-velopment.

“We touted the bond issue to the whole city in the ’96-’97 time-frame,” said White, a longtime Schertz resident who was first ap-pointed to the EDC in 1998. He re-tired from the EDC last year. “That bond was the one that authorized us to use the sales tax.”

As it seeks to ensure that the City of Schertz grows in the right direction, the EDC is limited in the things it can do with the tax money it is allotted. According to White, the EDC could buy build-ings for the city, police cars and things along those lines when it first began.

In 2003, House Bill 2912 put an end to that by changing the rules so that EDCs no longer can buy public buildings. Now the EDC uses it funds to lure businesses and build infrastructure for firms coming to Schertz. For many years, the city lead-ers of Schertz were content to make sure it stayed a small, quiet bedroom community for Randolph AFB. It took quite awhile, but eventually that mindset changed with new elected leaders.

The EDC eventually started a marketing campaign to lure young professionals to the city. “It worked very well because we started out looking at housing,” White said.

The EDC started looking at devel-opers who built mid-level housing developments in the $200,000 to $300,000 range. The first devel-oper was Pulte, which built Jonas Woods, an affluent subdivision. It was the catalyst used to create the persona that the young profes-sional could live here and work somewhere else. The first big company to set up shop in Schertz was Garden Ridge Pottery, which opened in 1979. Since then, the EDC, which must get its actions approved by the City Council, has been successful in bringing numerous businesses to the city. “We made a commitment to offer incentives only to companies that will be able to offer good-paying jobs with benefits,” City Councilman George Antuna, also a former EDC director, said of the city’s efforts to bring the right firms to the city.

In White’s opinion, Schertz has been fortunate in its efforts to lure businesses. “Our business park is the envy of everybody in South Texas,” said White, who still remains very active in the local business community. “There’s only one other that compares to it, and that one’s in San Antonio.”

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Economic Development Doesn’t Happen Overnight

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The Alamo Colleges are an EOE. For any special accommodations issues or an alternate format, contact the Title IX Coordinator, (210) 485-0200.

Thanks to good strategic

planning and tedious groundwork laid over many years, Schertz’s current and future economic out-look is incredibly bright. The city’s Economic Development Corpo-ration has worked tirelessly since its inception to ensure Schertz is positioned to compete for businesses that will bring good-paying jobs into the city.

The EDC uses its funding from a half-cent sales tax to attract businesses to the city and build infrastructure such as roads for firms that decide to come to Schertz.

Schertz has two major corri-dors for growth – about seven miles on both side of IH-35 and about 6½ miles along the north side of IH-10 East. The IH-35 area is the city’s major corridor and has been the catalyst for phenomenal growth, while the IH-10 corridor is mostly rural but projected to be a hot spot in the near future.

“I saw a lot of growth thanks to the great team we were able to assemble and the vibrant growth along IH-35,” said City Councilman George Antuna, who served as EDC Director from January 2007 to June 2010. “We changed by making sure we were getting more involved in statewide economic develop-ment activities.”

Over the years the city has an-nexed land along both IH-35 and IH-10 as it works to stay in a position to continue its vibrant economic growth. Sysco, which is slated to open a 600,000-square-foot building along IH-35 by early next year, is the latest boost to Schertz’s eco-nomic outlook. Although the city did not lure Sysco to the area, it was ready when the firm made its decision to build in Schertz.

“We were fortunate to have infra-structure ready to make their choice a lot easier,” Antuna said. “Plus, we sold them on the easy access to IH-35 and the 800,000-plus labor market in the San Antonio region.”

Last fall, the city inked a deal with Caterpillar to build a 260,000-square-foot manufacturing facility near the Tri-County Busi-ness Park, which is already home to more than 70 employers, some of them quite large. The facility will supply Caterpillar’s assembly plant in Seguin. Schertz offered economic development incentives to Caterpil-lar to locate in the city.

According to Antuna, the city also prides itself on helping local employ-ers expand. The Eye Care Centers of America opened in Schertz in 1997 with a 40,000-square-foot facility. In 2008, the company moved into a new 120,000-square-foot facil-ity in another part of the Tri-County Business Park, with the city offering them incentives as well.

Former EDC director Steven White said he believes the city’s IH-10 corridor will see growth because of the new Texas 130 near Seguin. The state-owned toll road will be the new truck route and will put truck traffic back on IH-10 right outside of Seguin. According to White, the area is already starting to see a little growth.

Both White and Antuna touted Schertz’s active marketing campaign designed to bring businesses to the city. The EDC places ads in target publications, attends trade shows, reaches out to site selectors and has made its website more interactive. It also does a lot of networking, places phone calls and uses email as a marketing tool. EDC representatives have gone as far away as Canada to attend big trade shows.

“We sell the community every chance we get, and we’re constantly promoting our successes,” Antuna said.

EDC KEEPS MUNICIPALITY

GROWING


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Trainer Hale Rd.Lower Seguin Rd.

Ware-Seguin Rd.

Weir Rd.

City ofSchertz

ExtraterritorialJurisdiction

Union PacificRailroad

Working to Save Open Spaces & Ag Heritage

So what does a rap-idly growing city like

Schertz do with more than 3,000 new acres of mostly undeveloped land? It could let development just happen over time and react to events as they happen. Or, the city could have a long-range plan for the area that is designed to enhance property values, encourage quality de-velopment and protect as much of the area’s natural beauty as possible. Schertz chose the long-range planning approach for the 3,486 acres of land it received from the City of San Antonio on the city’s southeastern edge, along IH-10. San Antonio gave up the land that was in its extrater-ritorial jurisdiction because it determined that providing city services would not be feasible for a long time. In a process known as a char-rette, the city has contracted with Gateway Planning Group to seek input from property owners and other stakeholders, such as utility companies and

South Charrette Looks to the Future

Schertz has grown

dramatically in population and area since its incorpora-tion in 1958 and especially in the last 10 years. In 1958, our population was 2,281, and the Schertz boundaries enclosed 514 acres. Today, the most recent federal census puts our population at 31,465, and Schertz contains 19,701 acres.

Much of the Schertz’ growth in area has come through the an-nexation of open space land, a great deal of which was active agricultural property at the time of its annexation.

Several years ago, the Texas Legislature put in place a procedure that a city must fol-low when it proposes to annex property that is assessed for ad valorem tax purposes at its “ag” value, not at its market value. Under the Texas Tax Code, such an assessment can result from the land be-ing utilized for agricultural or wildlife management purposes or as timber land.

Whenever the City of Schertz proposes to annex ag-as-sessed land, state law requires it to offer the property owner

a Development Agreement in lieu of annexation for a period of time, which encourages the owner to maintain the prop-erty’s open space nature.

During the 10-year term of the City’s Development Agree-ment, the property will not be annexed and the prop-erty owner will not pay any city taxes. In exchange, the property owner agrees that the property will not receive certain in-city services and agrees to abide by most city ordinances as if the property were in the city, except that the property is exempt from any city ordinances that are in-compatible with the property’s ag assessment.

The City of Schertz receives the ability to apply reasonable development rules for proper-ties subject to a Development Agreement, which protects all surrounding open space properties from the largely unregulated development that can take place outside of the city’s borders.

At the end of the 10-year term of the city’s Development Agreement (or earlier, if the property owner violates the terms of the Agreement), the

property is annexed into the city, with the property owner then receiving full city services and paying city taxes.

If the property continues to qualify for ag assessment after annexation, however, the property owner will continue to pay city taxes based upon the property’s ag assessment value, which is usually far less than its market value.

The City of Schertz highly values its open space and works closely with agricultural property owners inside and outside of the city limits. The city’s Development Agreement allows property owners to remain outside of the city for a period of time if they choose to do so and save City taxes while allowing the city to care-fully monitor and reasonably control land development to benefit all properties and to protect the city’s careful land development process.

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C i t y A t t o r n e y

Farming and ranching operations are visible all over South Schertz. Signs of the sector include crops in the field, live-stock, farm houses, tractors and other equipment.


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schools, during several public meetings scheduled for the end of August. Out of that process will come recommendations for how to zone the land and where such amenities as roads and util-ity infrastructure will be needed. It is the same process con-ducted recently in the northern part of Schertz focusing primarily on the area from FM 3009 to Fri-esenhahn Road. While the north charrette focused on the IH-35 North corridor, the South Schertz Design Charrette is geared to help the city plan for quality growth on IH-10 over the next several decades. A third phase, addressing traffic connectivity in the city, will follow the South Schertz study. Except for the land right on IH-10, much of the land under study on the southern side of Schertz is decidedly more rural than the area that was the subject of the North Schertz Design Charrette. The North Charrette resulted in a vision that could include an urban village centered on a pos-sible Lone Star Rail train station. Assistant City Manager David J. Harris said he expects the South

study to lead to something with more open land, mixed with clusters of development. The South Charrette will be held August 29-31 at the Schertz Civic Center, 1400 Schertz Parkway, Building No. 5. Public participation will be August 29 (community input and planning process) and August 31 (final presentation and feedback) from 6:00-9:00 PM. The area for the South Charrette generally includes land east of FM 1518, south of FM 78, west of Cibolo Creek and north of IH-10. “This particular study will provide predictability for property own-ers,” Harris said. “They will know what the parcel next to them will be zoned. This will provide us with a plan where, from a city standpoint, we’ll have an idea what we’re going to be like when we grow up.” The predictability will help prop-erty owners maximize their in-vestment, he added. Gateway’s Scott Polikov said Schertz will be glad that it went to this effort to get ahead of the growth and

to create a community with its own personality. “That is what planning is about, distinguishing your-self,” Polikov said. “You don’t want to look like every other town along IH-35 and IH-10.” He also sees the study as an opportunity to enhance coor-dination in the area between San Antonio and Seguin. “We’ve got a huge area down there that’s on a major inter-state highway,” said Mayor Hal Baldwin. “If left alone, over the years it will develop just randomly. We have an opportunity to maximize the area not only in terms of how you use it, but so that property value is not destroyed, so that property value is enhanced.”


Radio personality (now retired)

Chuck Stanley brought rock and roll into Schertz’ CBQ Eat-ery-Chuck’s Burgers and Que-and the restaurant is quickly becoming a local legend. With walls adorned in rock and roll memorabilia, fantastic music at the perfect volume playing in the background and menu items grouped into categories such as Open-ing Acts, Headliners and The Roadies, CBQ Eatery will literally rock your taste buds.

All orders are prepared fresh, not from a frozen package, and the taste is superb. The house made BBQ chips are to die for, especially when atop the Schertz burger - which is not only topped with the chips, but American cheese and CBQ’s own Jar # 6 BBQ sauce, a sauce that embodies the per-

ITCHEN KUDOZ --

Get

ROCKED

@

CBQ

Eatery

fect balance between sugar and spice that us ladies yearn for.

The cheesesteak and barbecue sandwiches will melt in your mouth, especially when paired with a golden fried pickle. Did I mention that CBQ Eatery has a daily happy hour? Beginning at 3:00 PM most weekdays, the full bar and tasty margaritas become more affordable with prices as low as $2 for a draft beer and $3.75 for a CBQ margarita.

Schertz area residents flock to CBQ Eatery for the food, atmo-sphere and to watch the game one of two HDTVs displayed at the bar. Come and see what you are missing. CBQ is located at 17327 IH-35 North, No. 200, near Longshotz Bar and Shipley’s Donuts.”

For more information on hours or menu items, visit eatcbq.com or call (210) 654-3900.

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Ready or not, here it

comes! It, of course, is back-to-school preparation. As for who is ready and who is not, well, something tells me parents are more ready and kids are more not!

Summer has been great. And by great, I mean we have survived the heat and each other. SUCCESS! We achieved my goal of ban-ishing the “b-word” (a.k.a. bored) from our vocabu-lary. SWEET! We have kept busy both at home and out-and-about. WINNING!

Nobody’s been grounded, nobody’s had an epic

My Take

Military-Friendly Back-to-School Fun!

By Elise Baker

meltdown, and nobody’s learned any new bad words from television. SCORE! We escaped a vacation at the coast with no jellyfish stings or sunburns. AWESOME! Most importantly, though, Daddy’s not deployed this year, so the kids have gotten to know and love him on a deeper level than in summers past. AMAZING!

I couldn’t dream up a better, more relaxing, more magi-cal summer than this one has been in Schertz for our fam-ily. But the time has come to prepare for the school year. It’s time to start thinking about earlier bedtimes and wake-ups. First things first, though -- back-to-school shopping!

By Laura Stella Reyes

It’s back-to-school time, and that means it’s time to shop. School supplies, backpacks, clothes and gadgets are all on the list. This school year, make your shopping excursions count. Shop online, and help raise funds for your favorite schools.

For nearly a year, the Schertz-Cibolo-Universal City Inde-pendent School District has partnered with the Furtal.com and the Texas Association of School Boards (TASB) to raise funds for SCUCISD schools. The partnership allows shop-pers to visit online retailers like Kohl’s, Target, Macy’s and Bass Pro Shop to find the lat-est deals and items, all while supporting their area schools. Whether you spend a little or splurge, a portion of your total purchase will be sent as a cash-back bonus to the school district.

Just think, a new iPod or pair of jeans could mean new lab equipment or classroom furniture for your child’s school. You’re not only supporting your schools, but programs, teach-ers and students.

With the holidays nearing, this could be the right time to shop for a cause. If you’re looking for one-stop-shopping, visit online retailers like Amazon.com or Buy.com. Music lovers and readers can visit iTunes and Barnes & Noble. But hurry, because just like summer, this deal ends soon.

The SCUCISD fundraising partnership with Furtal.com and TASB ends in October. To make the most of the next cou-ple of months, start your online shopping now, and support SCUCISD schools by visiting www.furtal.com/school/SCU-CISD. Click on “Support Our Furtal!” and register as a new user or with your Facebook ac-count. Follow the steps, and let them know you’re a supporter of local schools.

Shop to Support Your SCUC

Schools

Back-to-school shopping trips are a must before these yellow buses start hauling students back to class.

It doesn’t have to be a dreaded event. Kids? Fit-ting rooms? No sweat! Here’s what you do: Promise them that if the shopping trip is drama-free, it will be followed up with a trip to Baskin-Robbins in Schertz or Freddy’s at the Forum for an ice cream treat. They both offer a 10 percent military discount all the time for all ID card holders.

Here’s a sample (military-friendly!) back-to-school shopping day itinerary. Start out early for breakfast at IHOP, and be sure to ask for your 10-percent military dis-count. Then head to Old Navy

on a Monday for your kids’ clothing needs. Did you know they give a 10-percent military discount to all ID card holders every Monday on everything in the store, even sale and clearance items? SCORE!

After emerging triumphantly with bags of clothing and no tantrums, head to CiCi’s Pizza or Freebirds World Burrito for lunch, where each offers a 10-percent military discount if you show your ID. After lunch, it’s time for the kids’ back-to-school haircuts! Make a beeline to Sharkey’s Cuts for Kids, where all haircuts are five percent off for military.

Need some accessories such as water bottles, zipper pulls or bookmarks? Down-town Schertz’ very own Best Friendz Boutique is giving the military 10% off their entire purchase (anything in the store!) for the whole month of August. (Grab a few teacher gifts while you’re in there, and stash them away for a special time.) Finally, the start of school means time to enroll the kiddos in swimming and tumbling. Be sure to get 10 percent off all classes and store items at Love to Swim and Tumble School.

After your full day, you deserve a night out. Try one of Schertz’ newer eating

establishments like Goom-ba’s Pizzeria, which offers a 10-percent military discount, or Encanto Mexican Grill, which offers the military five percent off their meals. There are countless other nearby eating establishments that are military-friendly, such as Taco Cabana with their 10 percent off and Arby’s with their 10-per-cent discount. Red Robin does the same on Mondays.

After a full fun summer and preparing for back-to-school, moms need a break. I have the perfect suggestion. How about a relaxing spa treatment? Or a nifty new haircut or color? Cyndi’s Salon and Spa right here in Schertz appreciates

military moms. They will give you a little slice of heaven with 10 percent off of any treatment or product. WOW!

Ready or not for back-to-school? No way! This military mom is just ready. It’s so nice to be in such a military-friendly commu-nity. Bring on the shopping, discounts and fun eats and treats! School is just around the corner, so cheers to the end of a fabulous summer!



Dear Friend, I want to give credit where credit is due. So, perhaps a confession can help clear the air so there’s no misunderstanding, Before I talk about my confession, though, let me say a few other things first. Let me start by explaining the photo in this letter. You know, when I meet people in town they usually say, “Oh, yeah, I know you, you’re Dr. Martin. I’ve seen your ad with that picture of you and the two cute kids.” Well, I’m the guy in the middle. Years ago I was a college baseball player, but I developed a painful neck, shoulder and arm condition. In my case it came on suddenly. The pain in my hands was so intense that I couldn’t raise my arm above my head or even throw a baseball. I was afraid that I would lose my scholarship if it continued. I went to my trainer and medical doctor and was given anti-inflammatories. The problem with those medications is that they just mask the symptoms and in my case did not help. Finally, after steroid injections I decided against it. But, there’s more…A family member of mine convinces me to give their doctor a try. This new doctor did an exam, took some films, and then “adjusted” my spine. The adjustment didn’t hurt, it actually felt good. I got relief, and I could use my arm again. Oh, did I mention that this doctor is a chiropractor. It worked so well that I went to chiropractic school myself. Now for McKenna and Cooper, who are the cute kids in the picture. They get adjusted regularly and are some of the

healthiest kids you will know. Their mom is also

problem-free even with all the

bending and lifting a busy mom of two does. It might seem like a small

“A DOCTOR’S CONFESSION TO THE CITY OF SCHERTZ…”thing, but it makes a big difference to her. It’s strange how life is, because now people come to see me with their neck, arm and shoulder problems. Also they come to me with their headaches, migraines, chronic pain, carpal tunnel, whiplash from car accidents, backaches, ear infections, asthma, allergies, numbness in limbs, athletic injuries, just to name a few. Here’s what some of my patients had to say: “I have not had a headache in months”- (Mary J.) “Mood and attitude have improved” – (Lisa A.) Several times a day patients thank me for helping them with their health problems. But I can’t really take the credit. My confession is that I’ve never healed anyone of anything. What I do is perform a specific spinal adjustment to remove nerve pressure, and the body responds by healing itself. We get tremendous results. It’s a simple as that! Forty-eight million Americans no longer have health insurance, and those who do have found that their benefits are reduced. That’s where my I come in. I have a significantly lower fee plan so that more people are able to afford the care they need. A whole week of care in my office costs what you could pay for one visit elsewhere. Studies show that people actually pay less for their long-term overall health care expenses if they are seeing a chiropractor. You Benefit from an Amazing Offer- Look, you are going to write a check to someone for your health care expenses, you may as well write one for a lesser amount for chiropractic. When you bring in this article, you will receive my entire new patient exam for $17. That’s with an evaluation and X-Rays….the whole ball of wax. But, please call right away because this offer expires on August 31, 2011, and I don’t want you to miss out.

By the way, further care is very affordable and you’ll be happy to know that I have affordable plans. You see I’m not trying to seduce you to come see me with this low start up fee, then to only make it up with high fees after that. Further care is very important to consider when making your choice of doctor. High costs can add up very quickly. Great care at a great fee…Please, I hope that there’s no misunderstanding about quality of care just because I have a lower fee. You’ll get great care at a great fee. My qualifications…I’m a Magna cum Laude graduate of Cleveland Chiropractic College and a Strength and Conditioning Specialist. I’ve been entrusted to take care of tiny babies to pro athletes that you may know. After practicing for four years in San Antonio I moved my practice to Schertz. I just have a low exam fee to help more people who need care. My Associate, Dr. Kyle Stringer, brings over five years of experience to our practice with the latest in pain-free techniques. My assistant is Melissa, and she is really a great person. Our office is both friendly and warm and we try our best to make you feel at home. We have a wonderful service, at an exceptional fee. Our office is called Schertz Chiropractic and it is at 17323 IH 35 North Ste 106, (we are between 3009 and Schertz Parkway on the 35 South Access Road). Our phone number is 210-646-6000. Call Melissa or me today for an appointment. We can help you. Thank you. -Patrick W. Martin, D.C.P.S. When accompanied by the first, I am also offering the second family member this same examination for only $10.P.S.S. Your time is just as valuable as ours, that’s why we will be with you promptly at your appointment.

Not applicable to Medicare Beneficiaries due to regulations.

Running from police is

rarely a good idea, but here’s a heads-up for those who may be thinking about doing it: You won’t outrun Schertz Police Detective Corporal Steve Rolison. Rolison, who still holds the state 2A record in the 1,600-meter run from when he was in high school, recently brought home three gold med-als from the statewide police and firefighter athletic competi-tion that took place mid-June in DeSoto near Dallas. He won the 5K, 800-meter and 1,500-meter runs at the annual Texas Police Games, which invites state police and fire agencies to compete in athletic competitions including running, fishing and shooting.

ROLISON faster than a

speeding bad guyRolison has been with the Schertz Police Department for seven years and also served time in the U.S. Navy. He said he enjoys living in the Schertz area because of the small-town feel. “Schertz has all the capabilities of a large city but with a small city feel to it,” he said. He said the biggest challenge of being on the police force is keeping up with technology and new crimes that emerge as tech-nology advances. Rolison has been married for 14 years, has one child and lives in Cibolo.


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SPD Det. Steve Rolison won three gold medals at the

Texas Police Games



Since 1988, Michael Spain has seen Schertz evolve and

expand from his front-row seat as city attorney. It’s a position Spain considers intellectually challenging and personally fulfilling, especially with the variety of work he manages for the city on a weekly basis.

“One of the things I’ve really enjoyed as the city attorney is that there is always something new,” said Spain, who has been a partner with Fulbright & Jaworski since the year before he took over as city attorney in 1988 for his late predecessor and partner Richard Harris. “I’ve enjoyed working on all these projects with Schertz that have helped it develop into a first-rate city.”

After earning his bachelor’s degree in history from Vanderbilt University in 1969 and his master’s degree in history from the University of Texas in 1970, Spain received his law degree from UT in 1979. In between his masters studies and law school, Spain taught 5th and 6th grade English and Social Studies at St. Mark’s School of Texas in Dallas. Four of his fifth graders went on to be attorneys with him in his law firm.

At his law firm, Spain practices in both the public finance and administration department and in the business health law department. In his early years as an attorney, he worked exclusively on public

Schertz stay-at-home mom Amanda Hall spends

most of her days keeping her four children, ages 2 to 9, occupied and happy. But this summer, Hall got the opportunity of a lifetime after an audition for “The Today Show’s The Voice” landed her a spot in the singing competition.

A Clemens High School graduate, Hall has been singing since childhood. She got her footing by appearing in public at her church at age 14 and has been supported by her family through the years. “My fam-ily are my biggest fans, and they always were,” she said. “They are ecstatic about what has happened.”

Unfortunately, one of her musical influ-ences was not able to enjoy the experience with Hall, as her father, Emilio Gutierrez, passed away in January 2010. Gutierrez was a Tejano musician. “I wish he was here to experience this all with me,” Hall nostal-gically said. “I know he’s watching though, and for some strange reason, I feel like he’s putting in a good word.”

After Hall’s trip to New York for the com-

finance matters. It wasn’t until the mid-1980s that he branched out and included broader public administration work and tackled the transactional side of the health care industry.

“Over the years I’ve been involved with issues relating to the Open Meetings Act, Public Information Act and elections,” Spain said. “Lots of public law issues involve more than pure public finance.”

In fact, Spain’s role as city attorney some-times even goes beyond his expertise in law.

“One of the things I particularly like about my relationship with Schertz is that city officials treat me as an advisor and not simply a lawyer,” Spain said. “As city attorney, it’s been a very unique role for me.”

It’s a role that has been especially gratify-ing since over the last 23 years as city attorney, Spain has had the opportunity to work with a number of city council

members and city administrators who treat each other with respect and dignity.

“The city councils and city administrators over the years have been very cohesive and professional,” Spain said. “It’s been a real pleasure to help each council ac-complish the growth and development of Schertz in a way that benefits our citizens.”

When Spain is not serving the city or his law firm, he enjoys spending time with his family, friends and two Labrador retrievers and a cat. He and his wife, Bette, have been married for 39 years. His daughter Cate and soon-to-be 4-year-old grand-daughter Sophie live close by. He also enjoys getting away from the office and taking in the beauty of the great outdoors. Whenever he gets a chance, Spain is off to the mountains of Northern New Mexico or the Sierras, and he has had a number of opportunities to enjoy the beauty and wildlife of Alaska. “I find it very relaxing to get out into the mountains and enjoy the solitude and the scenery,” the city attorney said. “I enjoy backpacking and camping and fly fishing. It’s very relaxing, especially when you find an area with no cell phone reception.” Spain said he is looking forward to introducing granddaughter Sophie to life around the campfire.

Legal Eagle Spain Keeps City Soaring

“...it’s been a very unique role for me.”


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mencing round of the singing contest, she was the first selected by host Kathie Lee Gifford to return to the next round of auditions. Hall remembers the moment and referred to it as “a big deal.” Events took a turn for the worst the week-end before her second scheduled trip to New York when sharp pains in her abdo-men sent Hall to the emergency room for a gallbladder removal. The surgery forfeited her space in the singing competition. “It was bad timing, but you know what, my health comes first and my kids can’t do without me,” Hall said. She watched the second round of the show from her hospi-tal bed, and soon after she was called by the producers of “The Today Show” with an offer for a farewell performance in the weeks to come, giving her an opportunity to shine.

Weeks later, Hall had her moment with her second performance on “The Today Show” and again wowed hosts Kathie Lee and Hoda Kotb with her amazing voice. Hall says the experience has given her the courage to pursue a career in music while continuing to lead her life in Schertz.

Hall’s husband, Fred, works 50 to 60 hours a week as a glass worker to support the family, while his wife dedicates her time to their four children and the church the fam-ily is planning, The Remnant. Currently, the church meets on Fridays at 7:00 PM in the Windy Meadows Clubroom. Hall’s future plans include the sprouting of their church and the pursuit of a career in music. She is working on her first CD and intends to audition for “The Today Show’s The Voice” next year. Until then, she’ll certainly stay busy.

(above) Amanda Hall with Kathie Lee Gifford and Hoda Kotb

(below) The Hall family spends time at Pickrell Park. They are, from left,

Fred, Judah, Maya, Angelina, Marcos, and Amanda

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Hall Hits a High Note on “The Today Show”

What is this thing called Zumba? I heard it several times but

never understood what it was all about. My name is Kimmy Gross, and I am a bus driver for the Marion Independent School District. At the beginning of 2011, my New Year’s resolution was to lose weight. After I quit smoking in January of 2009, I put on 50 pounds and then decided this year it was time to get it off. When I heard Zumba was coming to Marion Middle School and classes were from 4:30 PM to 5:30 PM on Monday, Tuesday and Thursday, I had no more excuses because my bus route ends at 4:10 PM. How convenient is that!

Zumba dances its way into Marion

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(below) Kimmy Gross (center in dark shirt and gray sweat pants) is shown with instructor Carolyn Angello and other members of the Marion zumba class,

After the first week I was hooked. The music and clear instruction by Caro-lyn Angello made me want to come back. My co-workers and friends in town have changed our lives through Zumba. It has given value to our lives we never knew we could have. Since January, I’ve lost 25 pounds and 17 inches and gone from a size 14-16 to a size 10. And even more important, my blood pressure has dropped over 20 points. Carolyn is very personable, and she genuinely loves helping people. She wants to hear and know your goals so she can help you reach them. It is amazing what healthy clean eating and exercise can and will do for you.

The whole class has had incredible results and changed in so many ways. We have all learned tips for good nutri-tion, and because Zumba is so much fun, we enjoy coming to class. Carolyn has incorporated 30 minutes of Zumba and 30 minutes of boot camp so it feels like a complete work-out. We range in age and size, and it is so much fun to watch all the bod-ies change and become stronger. Our balance has improved tremendously. Carolyn has taught me how to incorporate good nutrition and exercise into daily life. I can’t imagine not dancing every week.


GOVERNMENTROUND-UP

GOVERNMENTROUND-UP

Are you Sleepy or Dopey?Be Happy!

See inside back cover...

Fire Department Warns About Unauthorized SolicitationsSchertz Fire

Department Helps in Salute to Fallen

MarineThe body of U.S. Marine Lance Corporal John Farias of New Braunfels passes under-neath a giant U.S. flag strung from a Schertz Fire Department ladder truck (left) and a New Braunfels Fire Department fire truck on the way to Zoeller Funeral Home. Farias died while supporting Operation Enduring Free-dom in Afghanistan.

Schertz Post Office Bill Passes 398-0 in U.S. House

Legislation that renames the postal facility in Schertz to Schertz Veterans Post Office passed the House of Representatives by a vote of 398 to 0.

The legislation designates the United States Postal Service facility located at 1081 Elbel Road in Schertz as the Schertz Veterans Post Office to honor those who served our country and commemorate those who paid the ultimate sacrifice for our freedom.

“We must never forget that the freedoms and liberties we enjoy are due to the sacrifices our veterans made to ensure the United States remains the land of the free and the home of the brave,” Congressman Cuellar said. “I vow to remain a voice of support for veterans and thank them for their allegiance and dedication to our country.”

The naming of the facility reflects military presence of those re-siding in the surrounding area. The Schertz Veterans Post Office is located near the Randolph Air Force Base. In addition, Schertz is located in Guadalupe County, which has the second highest concentration of veterans in the 28th District of Texas repre-sented by Congressman Cuellar with between 25,000 to 50,000 service members.

About two million veterans, or 10 percent of the nationwide vet-eran population, live in Texas. This legislation serves as a clear reminder of the work and service veterans partake in daily, both at home and abroad.

City Landscape Watering Guidelines

Schertz is proud of its water! Since March 2003, the City receives its water from the Car-rizo Aquifer. Unlike other cities in the area that rely on the Edwards Aquifer, Schertz custom-ers have high-quality water with limited-use restrictions.

Schertz encourages good stewardship of our water resource and promotes a year-round water conservation plan. The rules are simple to follow:

• Year-round outdoor sprinkler watering is prohibited between 10:00 AM and 8:00 PM daily.

• The use of a handheld hose or other handheld watering device or a drip irriga-tion system can be used at any time.

• It shall be a violation if a person or cus-tomer allows water to run off into a non-pervious ditch or fails to repair a control-lable leak.

• Re-use water usage is exempt from the water conservation plan.

City Budget Workshops & Public

Hearings Slated

Here is the City Budget Timetable for City Council action: August 2Budget workshop, vote to place a preliminary tax

rate on the agenda, and schedule public hearings.August 9Budget workshop, hold first public hearing.August 16Second public hearing, first vote on budget

August 23Second vote on budget.October 1 New 2011-2012 budget takes effect

New Population Sign Installed

The City Limit sign on FM 1103 near Chelsea Drive was recently changed to reflect Schertz’s 2010 population of 31,465. The old city limit sign showed the 2000 population of 18,694.

Schertz residents may receive a telephone call from an organization soliciting charitable donations in the name of the Schertz Fire Department. According to Assistant Chief Glen Outlaw, the department has not authorized any organization to solicit donations for the department. Residents should thoroughly research any charitable organization before making a donation. If there is any question about an orga-nization and its relationship to the fire department, contact Chief Outlaw at (210) 619-1300.



There was plenty to see and do at the best Independence Day event in South Texas. The Jubilee parade drew more than 100 entries and thrilled the thou-sands of watchers who lined the parade route like a red, white and blue ribbon. The almost-world-famous barbecue cook-off, an apple pie bake-off and a messy and hilarious watermelon-eating contest blended with patriotic sounds and great musical entertainment. WINNERS:Third Annual Smokin’ Bar-B-Q Ribs Cook-off: 1st Place - Burnt Bean Company; 2nd Place - Giant BBQ; 3rd Place - South Texas Brew Crew. Apple Pie Bake-off: 1st Place - Amanda Micklos; 2nd Place - Helen Griffith; 3rd Place - Doug and Cynthia Dear. Jubilee parade (by category): Overall Winner - Diamond Dachshund Rescue Commercial - Lonestar Handgun, 1st, Bexar Waste, 2nd; Cars - Alamo A’s Model A Club, 1st, Alamo City LX Club, 2nd; Private - Andreas Wooten 1st, William Shadriock, 2nd; Organization - Sons of Confederate Veterans,1st, Cub Scout Pack 343, 2nd; Municipal - Selma FD, 1st; Marion FD, 2nd; Visitor - Word of Life Fellowship, 1st; City of Cibolo - 2nd; Equestrian - Bexar County Mounted Patrol, 1st, GRA-Trails, 2nd.

The 36th Annual Jubilee sponsored by H-E-B was the biggest and best so far – even without the traditional fireworks. Undeterred by the fireworks ban, the City partnered with Ed Azzoz of Grumpy’s Mexican Cafe to bring Grumpy’s Star-Spangled Laser Spectacular, a laser-light show seen by an estimated 50,000 people.

And Jubilee could not have been such a great success without the help of numerous supporters, sponsors and volunteers including Grumpy’s Mexican Cafe, The Lion & Rose, Frost Bank, Broadway Bank, Encanto Grill, the Scagliola and Mallard families and many more.

Jubilee Overall Winner

For more photos go to schertz.com/festivals


IMPORTANT SCHERTZPHONE NUMBERSCity of Schertz Elected Officials

Mayor: Hal Baldwin 210-658-6466

Council Members:Michael Carpenter (210) 619-1045Cedric Edwards, Sr. (210) 566-4540Jim Fowler (210) 658-1442David Scagliola (830) 606-1130George Antuna, Jr. (210) 467-7914

City Departments:City of Schertz (210) 619-1000Animal Control (210) 619-1550Business/Utilities (210) 619-1100City Manager (210) 619-1000City Secretary (210) 619-1030Civic Center (210) 619-1600Customer Care/311 (210) 619-1000Economic Development (210) 619-1070EMS (non-emergency) (210) 619-1400Fire (non-emergency) (210) 619-1300Human Resources (210) 619-1150Information Technology (210) 619-1180Inspections (210) 619-1750Marshal Services (210) 619-1666Municipal Court (210) 619-1500Parks & Recreation (210) 619-1850Planning & Zoning (210) 619-1780Police (non-emergency) (210) 619-1200Public Affairs (210) 619-1630Public Library (210) 619-1700Public Works (210) 619-1800Records (210) 619-1030Website schertz.com

***Meeting locations may change, for up-to-date information visit schertz.com***

TUESDAY, 2City Council, City budget workshop, 6:00 PM,Council Chambers

THURSDAY, 4Transportation Safety Advisory Commission, 5:30 PM, Council Chambers

MONDAY, 8Buffalo Valley Youth Association, 6:00 PM,401 Oak St

TUESDAY, 9City Council, city budget workshop, first public hearing, 6:00 PM, Council Chambers

WEDNESDAY, 10Planning & Zoning, 6:00 PM,Council Chambers

THURSDAY, 11Economic Development Corporation, 6:00 PM,Council Chambers

TUESDAY, 16City Council, second public hearing on budget, first vote, 6:00 PM, Council Chambers

MONDAY, 22Parks & Recreation Advisory Board, 5:30 PM,Bob Andrews Room

Board of Adjustments, 6:00 PM,Council Chambers

TUESDAY, 23City Council, second vote on the budget, 6:00 PM,Council Chambers

WEDNESDAY, 24Planning & Zoning, 6:00 PM, Council Chambers

TUESDAY, 30City Council, 6:00 PM,Council Chambers

CITY DATES TO KNOW

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Aug 2011

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Transcript of Aug 2011