Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of...

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Audubon Nature Institute Logo Usage Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature Institute’s identity and should appear on all printed and online materials. Though each logo is unique, it is important to always display them in a consistent and clear manner. 12-28-17

Transcript of Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of...

Page 1: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Audubon Nature Institute Logo UsageAudubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature Institute’s identity and should appear on all printed and online materials. Though each logo is unique, it is important to always display them in a consistent and clear manner.

12-28-17

Page 2: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Nature Institute Logo Usage

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

= x

x x x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 3: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Zoo Logo Usage

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Audubon ZooA Facility of Audubon Nature Institute

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

Audubon ZooA Facility of Audubon Nature Institute

x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 4: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Aquarium of the Americas Logo Usage

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 5: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Butterfly Garden and Insectarium Logo Usage

Audubon Butterfly Garden and Insectarium

Audubon Butterfly Garden and Insectarium

Audubon Butterfly Garden and Insectarium

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

Audubon Butterfly Garden and Insectarium

Audubon Butterfly Garden and Insectarium

x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 6: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Louisiana Nature Center Logo Usage

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 7: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Freeport-McMoRan Audubon Species Survival Center Logo Usage

Freeport-McMoRan Audubon Species Survival Center

Freeport-McMoRan Audubon Species Survival Center

Freeport-McMoRan Audubon Species Survival Center

Freeport-McMoRan Audubon Species Survival Center

Freeport-McMoRan Audubon Species Survival Center

Freeport-McMoRan Audubon Species Survival Center

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

x

.25x

.25x

.25x

.25x

Minimum Clear Space

Page 8: Audubon Nature Institute Logo Usage · Audubon Nature Institute uses different logos for each of its facilities. These logos are the basic visual design elements of Audubon Nature

Minimum Clear SpaceEach logo must have adequate clear, open space around it. Avoid placing any elements closer to the logo than the base of the space off of the width of the square in the logo times the .25x.

Unacceptable Usage• Changing logo colors• Using b/w logo on color materials• Using logos on dark backgrounds• Displaying the logo illustrated elements without the facility name• Placing logos on “busy” backgrounds

• Altering text or image colors to display on dark backgrounds• Distorting the logo in any way• Altering the logo illustrated elements• Use of graphic only

Audubon Park Logo Usage

Changing logo colors

Logo without facility name

Distorting the logo

B/W logo on color materials

Logo on “busy” background

Altering the logo Use of graphic only

Logo on dark background

Altering logo for dark background

x

.25x

.25x

.25x

.25x

Minimum Clear Space


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