Auditing a website (The second individual assignment)

Sultan Alkhuzam

Outline.

Introduction ( Background)

Strengths.

Weaknesses.

Opportunities.

Threats

Recommendations.

Introduction. Selling shoes. Broadway, New York, NY. Two Locations ( Kids and adults). www.harrys-shoes.com.

Strengths Having a certificate from MacAfee Security

which tests the website every day.

Subscription with Price grabber.

Strengths. an easy way to sort brands, Genders, and

occasions.

Strengths. customers are able to enlarge pictures of

products.

Strengths. Toll free number. Contact Store through sending messages in

website.

Strengths. HARRY'S SHOES emailing list.

Opt out Option.

Strengths Good Google search engine results. (Harry

Potter)

Weaknesses. a request on 2009-03-18. (No respond yet). No reference number.

Weaknesses New design, but lost database.

I have registered twice.

Weaknesses. Security issues. ( Chrome, Google).

the identity of this website hasn’t been verified.

Opportunities.

Harry’s Shoes isn’t a local store any

more( worldwide).

For the long run, No need for Physical stores.

(Internet store)

Reduce the costs. Offering competitive prices.

Opportunities.

For the local store’s customers, there is a

better chance for them to adopt the idea of

buying online.

affiliate marketing is an affective way to utilize

other websites’ brand equity.

Threats. Competing with giants. ( Amazon, Ebay)

Word of Mouth. ( More risky for small businesses).

Hard to be in the top results of a search engines

Recommendations. Redesign the website ( Flash Technology).

Allow customers to comment on products. (Web 2.0)

let shoppers know some statistics such as the best sellers and suggest other products that have been looked at by other customers.

Improve “About Us” page. ( Videos instead of text only, Pictures, profiles)

Recommendations Improve customer services.

Fix the technical problems ( License, Database)

focus more on affiliate marketing.

Using web analytics software. (Omniture)

Questions?

Thank you for your time.