Audiology

Presented to:

Presented by:

All content is intellectual property of iHeartMedia.

•Many times consumers assume that hearing loss only affects the aging population and that it often includes bulky hearing aids and involved processes.

•Our own Midday host Erich West has experienced issues with his own hearing. Erich is not the stereotypical hearing loss patient.

•We would like to use an endorsement campaign featuring Erich to show that hearing loss and problems are not exclusive to the aging population and there are treatments available.

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ConceptConcept


•To accomplish this, we will utilize a multiplatform campaign featuring 106.1 WTAK and Erich West, that will include:– A live endorsement campaign, – iHeartradio streaming commercial schedule – Videos that will be housed on Erich West personality page on WTAK.com– Digital engagement– Social media engagement

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ConceptConcept


•Erich has been in radio across the southeast for over 20 years, working rock, country, Top 40 and even big band formats! Erich’s midday show has been a staple on WTAK in Huntsville for 9 years now. When not on the air Erich doubles as the Sr. VP of programming for all of the iHeartMedia stations in the Huntsville market and hosts the wildly popular Patio Party every Wednesday at a downtown establishment.

•Read more: http://www.wtak.com/onair/erich-west-54945/#ixzz3YtZcAU5b

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Erich WestErich West


WEBSITE: www.WTAK.comCUME AUDIENCE: 70,200

Overview: WTAK 106.1 is Huntsville’s Heritage Classic Rock Station. WTAK’s the market’s strongest adult male station with a highly researched music and lifestyle format. 106.1 is programmed to Men 25-54. WTAK is home of the John Boy & Billy Big Show weekday mornings and features NASCAR Sprint Cup Racing.

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106.1 WTAK106.1 WTAK


Station DAYS/TIMES SPOTS PER DAYWTAK :60 M,T,W

9AM-3PM3X

WTAK :60 TH & F9AM & FRI

1X

WTAK :15 M,T,W,TH,F,SA,SU6A-7P

5X

IHEARTRADIO :60 M,T,W,TH,F 6A-7P

9X

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Commercial Schedule Commercial Schedule

LIVE ENDORSEM

ENTS

:15 COMMERCI

ALS

iHeartRadioCommercial

s

TOTAL

SPOTS PER WEEK

11 35 45 91

SPOTS PER MONTH

44 140 180 364

All content is intellectual property of iHeartMedia.7

Digital Integration Digital Integration

•Once a month we Kabel Hearing will be featured in a Homepage Takeover on WTAK.com.

•Kabel Hearing will also have regular Run Of Site Banner Advertisement on WTAK.com

ROS

HPT


Promotional Campaign Promotional Campaign

•In addition, to the live endorsement campaign, Erich will also be filmed actually going through the process with a an initial visit and any necessary follow ups.

•The videos will be housed on Erich’s personality page on WTAK.com

•Case Study: Crestwood Medical Center Taking Action for Aging Parents


Investment Investment

Total Value of Campaign: $10,000/ monthTotal Cost to Kabel Hearing: $4000

(This includes all talent fees to Erich West)


Thank You! Thank You!

Kelli L. Norwood106.1 WTAK

[email protected]

Audiology

Marketing

Transcript of Audiology