Audience & User Experience

Adam CrymbleDigital Histories Workshop

Outline

• Audience

• Principles of Design

Target Audience

Target Audience: Old Bailey Online

Target Audience: History Learning Site

Target Audiences: History Magazines

History Extra the copycat

Who do you think you are: the genre

The Media Kit

Activity 1

With a partner from your group, take a look at the media kit for these two magazines. It is available on the course website for this

week. Think about what type of knowledge they have about their readers.

Principles of Good Design

1) Chart Junk – Keep it Simple

http://2.bp.blogspot.com/-bpVcIc1XhJQ/UkEvRt5tAwI/AAAAAAAABTI/oulN9mUxFSQ/s1600/chartjunk.gif

1) Chart Junk – Keep it Simple

2) Rule of Thirds

Photo by Darren Rowse

3) Eye Movement

3) Eye Movement

Design Principles Summary

• Keep it Simple• Rule of Thirds• Eye Flow