Audience question

Test

Audience revision• You need to ensure that you understand and can use the following terms and

ideas, including the authors of theories: • TARGET AUDIENCE/ SECONDARY AUDIENCES• DEMOGRAPHICS (use of CAGERR categories); PSYCHOGRAPHICS (Young and

Rubicam categories (5); some advertising lifestyle categories e.g. NINJAS)• SITUATED CULTURE• ACTIVE AUDIENCE• ACTIVE AUDIENCE IDEAS: Uses & Gratifications theory (incl. the four types of

gratification); Pick ‘n’ Mix theory; Encoding-Decoding Model; Reception Theory (incl. the three different response positions); Interactive Audiences

• PASSIVE AUDIENCE• PASSIVE AUDIENCE IDEAS: Hypodermic Needle Effect; Copycat Theory;

Cultivation Theory, Two step flow

As well as this, you need to understand what each of the following means:

• How texts define their target audience• How texts construct their audiences• How texts target and appeal to their target

audiences• How texts position their target audiences• How different audiences can respond to the

same text differently

THREE case study texts

• You should have THREE case study texts that you have explored all FIVE of the above questions for and should be able to use them as your examples in essays.

• Example….????• TEXT 1: DST – British Thriller film• TEXT 2: Kidulthood DVD cover• TEXT 3: The Sun Newspaper – (give date)

• How might different audiences react differently to this and why?

• You would need to define two groups and explore what you think their response might be.

• Answering the WHY bit should involve use of some theory.

Stuart Hall/ Reception theory/ Polysemy

With reference to your own detailed examples, explore why audiences respond

differently to the same media text. (15) How many Mins?

• DIFFERING RESPONSES: texts target an audience and seek to position them as if they were passive. However, maybe we are more active and can resist the positioning if we want or at least, if we accept it, it is because we have chosen to do so and not because the media has made us. Link to some theory and offer examples drawn from your case studies.

Writing…

• Explain in the introduction what the terms in the question mean e.g. why an audiences may respond differently…

• Use specific examples from your case study materials –

• Use/ refer to terminology, theory and media ideas about audience in your answer

With reference to your own detailed examples, explore why audiences respond

differently to the same media text. (15)

• Start 20 mins