Audience Research Survey for the Teaser trailer

By Ashweenee Beerjeraz

This is my Questionnaire that I typed up on Survey monkey so people can answer.

The Female & Male Ratio in Percentage and their Age

As you can see more Male did the survey than females.

The Age Group

12-1415-1718+

How often people watch movies

It’s very likely that people do watch movies all the time, which suggest that it can be any type of film genre.

THE GENRE’S PEOPLE PREFER

HorrorThrillerComedyActionRomanceOther

This shows how much the audience prefers action or Comedy the most.

The different ways people find out about films

Cinema TV

Internet

Posters

from buses

Tube s

tation

Billboard

s

Adverts

from M

agazi

nes

Newsp

apers

Web

sites

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%

Nowadays people mainly use social network to find out about films, so this is why internet is mainly used in this graph.

Type of poster that would encourage people to watch the film

For people it’s mainly the Famous Actors that appears on the magazine cover would most likely attract them.

The most important things in a Film

Characters seem to have a big impact when it comes to a film for the audience

Summaries of Results• From all of the results I’ve realized that people mostly prefer to watch movies that are

either comedy or action and I can’t guarantee that this is exactly what am going to do but it does give a few points from what the audience wants. Perhaps we could include elements of these genres into our film, such as us characters could have some sort of a friendship comedy between us. Maybe in the scenes we could make jokes that would entertain the audience slightly.

• People use Internet mostly to find out about movies and this is why I sent out my questionnaire on social networks. I used social networks such as Whatssap, emails, Blackberry Messenger and Facebook to get it out.

• Social networking is so popular so I could perhaps add a part where a research might be happening and include me getting in touch with other people.

• People chose to watch a film depending on the actors that is on the film poster but in my film there will be no famous actors so therefore I would need to make a film poster that will really stand out to my audience so that it could grab their attention and make them want to watch it.

• Character seems to be the major driving force behind films. We will make sure our trailer focuses on character development and that we really represent us as the characters that were suppose to be. Having this result will help me to think carefully about what I really want in my teaser trailer and what should and shouldn’t be included.