Audience research

Audience researchAudience research is normally primary research; which means this is done

first hand by the company so they get specific results. For example the company may use questionnaires to find out the needed information. Audience research is split into three segments which give the people who are producing a new product a better idea about what to make to maximise profit. The three segments are demographics, psychographics and geographics. These are useful because they give the company precise results; which allow them to know what they have to make.

Demographics- Demographics are the quantifiable statistics of a given population. Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time.This is puts things like questionnaires in number form, making it easier to see clearer what types of audiences like what. Psychographics- Psychographics are the study of personality, values, attitudes, interests, and lifestyles. Psychographic studies tend to be in questionnaire and survey form, these show what type of person the target audience is and how much money they will be willing to spend on a specific product. This gives companies a better idea of what the targeted audience want and what they need.Geographics- Geographics are the

Market research

Market research is research of other products that are similar to the companies product, this is done so the company can find a niche; a gap in the market. For market research they look at stuff relevant to their product to give it the edge over other products. They tend to do focus groups to find out what products their targeted audience like, then they find out what they like about the product and then they try to apply the acquired information to their own product. They also look at the competitions prices and product layout, which they base their product on so they do less work and can improve the product as well as making it their own. Market research would always be used in the preproduction in making a product. Market research is useful because it reduces the possibility of the product failing and not making any profit.

Production research

Production research is research based on the production of work; this is how the product is made and how much it costs. Production research can be linked to market research because they both research stuff based around the competitions product. Production research mainly finds information out about the competing companies products prices, styles layouts, slogans and targeted audience. You would use production research before you create your preproduction, this is so that you can use your research to find your target audience. Production research is useful because it helps identify your target audience, it gives you key features to apply to your product and guidelines to help create the advertisements.