Audience Profiling

Target Audience My target audience is a mass audience of teenage girls aged between 13-16 years old. Their class would be in the lowest income bracket of E, as a younger audience will not be working, but in full time education.

My magazine is more likely to be aimed at a white audience, as the pop artist in my magazine is white, to fit the stereotype. The environment that the audience grew up in can also have an influence on the music that they listen to. Sexuality- The magazine is aimed towards heterosexual people. My magazine will include the gossip with the male musician about who he is seeing.

Secondary Audience My secondary audience would be aged between 17-21 and

would be females. My magazine will be aimed towards the same race as my

primary audience. It will aimed towards a white audience as the pop artist will be white.

Sexuality- It will be aimed towards heterosexual relationships to apply aspects of the male gaze theory.

Class: The audience class will be more sophisticated , than the primary audience, they will be on a low income bracket, they might be at university or graduated and employed. I would put them on a income bracket of D-C1.

VAL Types (Values, Attitudes and lifestyle)

Primary Audience- A believer- A person who thinks positively. They are naïve about pop stars careers. An experiencer- A person who likes to experience new ideas.Wants to experience music which is exciting, loud and energetic. Likes to go to Pop concerts. A Striver- is a person who is in the lower income bracket but does not give up, they will be inspired by the artists in the media because of their appearance and success in the music industry, they would want to work to get to their position.

VAL TYPES Secondary audienceAchiever: A person who has made success. They is a possibility that an achiever could be the audience to my magazine, they could be a pop star who would want to read music magazines to get new ideas. Experiencer- They could also be an experiencer they love to travel and to be excited, go to different places to listen to different artists.

Young and Rubicam Young and Rubicam are an advertising

agency who categorise audiences based on their lifestyle, values and interests.

PRIMARY AUDIENCE The Mainstream- Live in the world of domestic and

everyday. Fundamental routine. ‘we’ rather than ‘me’. They are the mainstream of society. Respond to big established brands. Need security. My audience depends on others, they tend to follow their friends listening to the music in the charts, popular music.

The Explorer- An explorer likes have new experiences. They will travel to different concert venues to listen to new music, and discover new artists.

Young And Rubicam SECONDARY AUDIENCE Mainstream- Like my primary audience they depend on

the music which is in the charts , usually pop.

Mosaic profiling Mosaic profiling is a form of categorising audiences based on

household income and living arrangements. My primary audience. Family Families: Families focussed on children, home and career. They favourite media would be the internet. They will still live at home, on the internet about pop stars through social media sites. My secondary audience. Urban Intelligence: Young educated people in

urban areas, starting out in life, includes students. Favourite media is the internet. At the age of 17, they can start an apprenticeship. Age 18 would begin as a university student, where they are independent. Or graduated and starting a career. They will also look through social media sites.

Millennial Media Millennial marketing was founded in 2008 by a Notre Dame Marketing professor. The language ‘target audience’, implies passive consumer. The Millennial are consumer partners, co creators, they make decisions whether to

spend more or less in production. They are adopters of all new, digital , social and mobile products, their val type

would be makers. People want to believe something more that they products that they are selling,

they would be a val type of a believer. Millennial study market trends and building partnerships with industry are leading. Their reports have helped brands across the industry verticals better understand

their millennial audience and create new marketing and business strategies that have increased sales and consumer engagement.

Millennial make up 21% of consumer discretionary purchases. 46% of Millennial reported having 200+ Facebook friends. 56% of Millennial report they are usually either one of the very first to try

technology, an experiancer. Millennial are known as content creators and users. 46% of Millennial post original photos or videos online that they have created-

makers New technology must serve a purpose in order to be considered ‘cool’. 80% of millennial want brands to entertain them.

79% of millennial would like to visit all 50 States. 75% would like to travel abroad 40% want to participate in co-creation of products and brands. 69% of Millennial say they crave adventure.

These characteristics suit my primary and secondary audience.