BTEC Unit 10Fictional FilmAUDIENCE

Age

• Below are the various age categories.• -15• 15-24• 24-35• 35-55• 55+

What does an age group mean?

• Pre-family (18-25)• Young family (25-44)• Mature family (45 -65)• Retired (65+)

Measurement of Social Grade

• A - Higher managerial administrative + professional.

• B - Intermediate managerial, administrative + professional

• C1 - Supervisory or clerical + junior managerial, administrative + professional.

• C2 - Skilled Manual. • D - Semi skilled and unskilled manual.• E - Casual labourers, state pensioner, the

unemployed.

USING MEASUREMENT

• NEWS NIGHT - A + B• Touch of Frost - C1 + C2• Tricia + Jeremy Kyle - E

Identifying Audience• You must use:

• Gender• Age Range• Socio-economic grouping

Justifying Audience• Consider the content of the film why is it relatable or linked to other

interests in that age range.

• Socio-economic – don’t say:“They are E because students with disposable incomes”.

Where do they get there money!

• If this is from part time jobs consider what type of jobs or if they are getting money from their parents what socio-economic group do they fit into?

Justifying Audience• The final element of justification is the content of the film

what is included in the film and why would this appeal to the target audience you have identified.

• These could include:• Stars – who are they, do they have links to other products e.g.

music or TV• What is included links to other products or forms e.g. comics or

video games.• Actors relatable due to age and thematic issues dealing with issues

the audience can relate to.

AUDIENCE SEGMENTATION• Maslows Hierarchy of Human Needs

• This was created by Austrian Psychologist Abraham Maslow in 1954.

• It is a way to categorize a person in terms of what they need from life.

• Advertisers still use this to aim at a specific audience.• There are five primary needs.

Physiological Needs

• Food, drink, sleep, sex, relief from pain.

Safety Needs

• Security, Protection, freedom from danger.

Love and belonging

• Friends, companions, family, being part of a group.

Esteem Needs

• Respect, confidence, admiration, self-confidence, self worth, self acceptance.

Self Actualisation

• Full fill ones potential, develop ones potential, do what one is best suited to do, discover truth, create beauty, produce order, promote justice.

Eight Hidden Needs

• Was created by Vance Packard in 1957• Slightly modified version of Maslows initial theory.

Eight Hidden Needs

• Emotional Security• Reassurance of worth• Ego gratification• Creative outlets• Love Objects• Sense of power

Eight Hidden Needs

• Sense of Roots• Sense of immortality

• Remainder of lesson is given over to research you can know start to think about doing research.

• Next lesson will be last theory lesson looking at Rubicams four C’S