Audience Profile for Izabel Beau

By Hayley, Laxmi, Megan and Aaron

I did research into female pop artists that have a similar style of work that we want to produce.

The artists that are similar to the artists we created are; Taylor Swift, Pixie Lott and Ellie Goulding.

The target audience for these artists are mainly females around the age group of 15-24 year olds.

The style of music and the way the artists looks is what influence the target audience.

Demographics Gender: Female Age:12-25 Genre of music: Pop. Religion: Atheist Education:Student

school/collage/universities Occupation: Creative/media industry Marital status: single Income: Student loan Nationality: British Founded :2012 by Mercury Records Influences: Pixie Lott, Taylor Swift and Ellie

Goulding

Psychographics She loves the pop genre due to

most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites.

Likes: making music, singing, dancing, shopping and travelling.

Dislikes: Boring immature people.

Target Audience

Our Target audience are the type of girls that are out going, love hanging out with their friends and like listening to music especially pop. Someone who likes pop music, bright colours and dancing.