By Robbie WatsonAUDIENCE PROFILE FOR

ALTERNATIVE ROCK GENRE

The average member of my target audience

who is interested in the alternative rock

genre wil l be both males and females, aged

between 16-30.

Meet James Smith, a 17 year old who is a

typical alternative rock fanatic, being a fan

of bands such as Kasabian and Foo Fighters.

James is currently studying music and

technology in his final years of A Levels.

James comes from a middle class

background in the South East of England and

attends a standard comprehensive school.

WHO IS MY TARGET AUDIENCE?

Outside of education, James works part time at his local supermarket on the weekends, allowing him to afford the latest tracks and merchandise from his favourite bands.

James is also an avid festival goer, attending the l ikes of Reading Festival and Isle of Wight Festival. He enjoys festivals as he likes to travel and spend time with his mates who also share his taste in music.

As well as attending festivals, James also l ikes to go to local venues to see his favourite artists l ive. James also l ikes to go to see lesser known artists l ive to see the upcoming talent.

James will also connect with his favourite bands through online media platform such as Facebook, Twitter and band websites. This allows James to keep up to date with their latest tracks and merchandise

IN HIS SPARE TIME…

James enjoys the alternative rock genre as he is really

passionate about his music and appreciates the talent these

artists provide.

As he plays also plays the guitar and piano, he can relate to

the music being played and also respect the skills being

shown

James also likes the care-free attitude of most alternative

rock bands as he feels some of the newer artists care to much

about their appearance and less about the music they produce

WHY HE LIKES ALTERNATIVE ROCK

I will use media platforms such as Facebook and Twitter pages in order to connect with my audience and promote my music video

I could also produce newsletters in which the audience could subscribe to which would keep them up to date with all the latest news

Therefore, my target audience would have to be of a middle class background in order to access and afford these things.

Also, as my target audience are 16-30 year olds, they would generally be tech savvy and would therefore benefit from things such as apps that they can store on their smartphones

CONNECTING WITH TARGET AUDIENCE