By Robbie WatsonAUDIENCE PROFILE FOR

ALTERNATIVE ROCK GENRE

The average member of my target audience who is interested in the alternative rock genre will be both males and females, aged between 16-30.

Meet James Smith, a 17 year old who is a typical alternative rock fanatic, being a fan of bands such as Kasabian and Foo Fighters. James is currently studying music and technology in his final years of A Levels.

WHO IS MY TARGET AUDIENCE?

Outside of education, James works part time at his local

supermarket on the weekends, allowing him to afford the

latest tracks and merchandise from his favourite bands.

James is also an avid festival goer, attending the likes of

Reading Festival and Isle of Wight Festival. He enjoys festivals

as he likes to travel and spend time with his mates who also

share his taste in music.

As well as attending festivals, James also likes to go to local

venues to see his favourite artists live. James also likes to go

to see lesser known artists live to see the upcoming talent.

IN HIS SPARE TIME…

James enjoys the alternative rock genre as he is really

passionate about his music and appreciates the talent these

artists provide.

As he plays also plays the guitar and piano, he can relate to

the music being played and also respect the skills being

shown

James also likes the care-free attitude of most alternative

rock bands as he feels some of the newer artists care to much

about their appearance and less about the music they produce

WHY HE LIKES ALTERNATIVE ROCK