Audience profiles Here are two profiles of the ideal male and female that

my rock magazine is aimed at.

My Ideal femaleFemale Student aged between 16-25 (attending university or college)• Uses a lot of social media e.g. twitter, Facebook, Instagram• keeps up to date with all that’s trending in the rock music scene.• Spends free time going to rock festivals and concerts and socialising

with friends with similar interests. • Spends money on tour tickets, brand new albums and Rock magazines.• Up to date with punk/rock fashion and fashion latest trends by reading

fashion magazine on a regular basis. • Listens to music on regularly and keeps up to date with the most

popular new songs and albums.• Downloads music on a daily basis.• Devoted fan to different rock bands and artists.• Plays an instrument e.g. guitar and drums.• Goes shopping in Camden town.• Wears make-up e.g. eyeliner and black nail polish. • Member of different fanzines. • Works part-time preferably in hair-dressers or high street clothing

stores. • Spends salary on clothes and CD’S.

My ideal male Male Student aged between 16-25 (attending university or college)• Uses a lot of social media e.g. twitter, Facebook, Instagram.• In a small band that plays in pubs and gigs.• Keeps up to date with all that’s trending in the rock music scene by

subscribing to YouTube channels and magazine websites. • Spends free time going to rock festivals and concerts and socialising

with friends with similar interests. • Spends money on tour tickets, brand new albums and Rock magazines.• Up to date with punk/rock fashion and fashion latest trends by reading

fashion magazine on a regular basis.• Listens to music on regularly and keeps up to date with the most.

popular new songs and albums.• Downloads music on a daily basis.• Devoted fan to different rock bands and artists.• Plays an instrument e.g. guitar and drums. • Goes shopping in Camden town.• Wears make-up e.g. eyeliner and black nail polish.• Member of different fanzines. • Works part-time high street clothing stores or in concert halls and

arenas.• Spends salary on clothes and CD’S.

Summary of my target audience

As mentioned in my proposal, I plan to aim my rock magazine at an audience of young adults within the age range of 18-25. I have chosen to aim my magazine at young audience as my rock magazine will promote a lot of youth culture and also because young audiences are likely to be more active and keep up to date with anything happening currently in the music scene. Furthermore, 25 is considered to be the age at which a person would be expected to take full responsibility of their lives, Also, at this age people are more likely to be much more mature which means that they would grow out of spending money on music magazine and would rather focus on much more important matters. My magazine will be aimed at both genders as this means that it will cover a mass audience. However, it will be directed at girls more as some of the pages will focus more on concepts of fashion.

Specific psychographics of my audience would be that they have a passionate interest in all types of rock music. They should be occasionally involved in different fanzines and would often attend gigs and tours. They should use social networking sites such as twitter and Instagram so they are able to follow their favourite artists and keep up to date with all that trending in the music scene. Ideal demographics would be occasionally listening to music, playing an instrument and going skating, They would have piercing/ tattoos, eat fast food and love to socialise. These are the types of things that my audience would ideally be attracted to or perhaps aspects reflected on to magazine based on their lifestyles.