Audience profile 2 3
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Transcript of Audience profile 2 3
Audience Prof i l e
Genera l in format ion• Age range from 16-23•• Mostly Females•• Group E -Student, Either at college or university•• Urban life style, live in a big city such as London, or
Birmingham •• Mainly British culture•••••
Income• Likely to have a comfortable amount of
disposable income•• Coming from parent or part time job
such as working in a café or shop•• Come from a middle class family•• Friends come from similar background
and brought up the same•
Interes ts and appearance • Into the latest fashion• Arty• Unique• Indie/ vintage fashion taste• Into festivals• Like Photography• Enjoy shopping•
Brands and other interests• Shop at: Topshop, Miss Selfridge,
River island, New look, H&M and Urban outfitters.
•• Other brands such as: Cath Kidston,
Apple, Ugg, Star bucks, Costa, vogue magazine
•• spend money on: clothes, Make-up,
Going out•• Artists they like: Birdy, Ed Sheeran,
Ellie Goulding and Feist