1. Audience Profile

2. How would you describe the target audience for this genre offilm? Is there a core and secondary audience?The target audience for our film would be 15-30 year olds, itwould be for everybody but mainly males would watch thisgenre of film. The secondary audience would be anybody whoenjoys psychological horrors or just horror films. 3. How would you describe the tastes and attitudes of the targetaudience? What other media are they likely to consume?Outline their media consumption profile.The audience for this genre like films that will push them bothemotionally and physically. They like films with dark motivesthat are different and twist real life. Other than films thisaudience would enjoy many forms of media within in the samegenre like video games, TV shows and books. Books that theymay like would be something written by Stephen King, whomainly writes horror stories and many of these have beenadapted into films. 4. Stephen King Books 5. What function/pleasures does this genre of film serve to itsaudience (uses and gratifications)?Uses and Gratification theory is used to explain the differentreasons for consuming media, such as personal identity andrelationship, diversion and surveillance This form of genrewould be used for diversion, to escape out of real life and intosomething different and a scarier world with no routine or logic. 6. Films That Serve As A Diversion 7. Film fans often use media to help them construct their own cultural and visual identity how do fans of your particulargenre do this? People who like this genre would normally construct their cultural and visual identity,not through the plot or story but, around the feelings and emotions that are experienced when watching the films. People who enjoy this type of genre, expect to get a reaction from the film they would want the film to evoke fear or excitement from them, they would be a type of adrenaline junkie. This would then relate to their cultural and visual identity either through the actions and decisions they make or through their visual appearance. They may also idolise an actor or character from the films and this would affect their cultural and visual identity 8. How/when/where is this genre of film consumed?This genre of film is usually watched at night time, as most arerated above PG/12A and are not suitable for younger viewers.Watching the films at night time adds more atmosphere towardsthe move, the darkness adds an unknown element, and whenwatched in the daytime it loses its scare factor. Films aregenerally viewed at the cinema, which is always dark, and athome, usually with company for both a social aspect andcomfort. 9. Film Watching