Audience Presentation
description
Transcript of Audience Presentation
WashtenawFamily.comWashtenawFamily.com
“Bringing Families Back Together, One Desktop at
a Time”
“Bringing Families Back Together, One Desktop at
a Time”
WashtenawFamily.com
Our AudienceOur Audience
Families in Washtenaw County Dad, Mom, Kids Preschool-12
Multiple & overlapping interests
Desire to spend more time together
Families in Washtenaw County Dad, Mom, Kids Preschool-12
Multiple & overlapping interests
Desire to spend more time together
WashtenawFamily.com
The Burke FamilyMilan, Michigan
The Burke FamilyMilan, Michigan
Dad - Harold (39)
Mom - Rebecca (42)
Two Kids Justin (7) Rachel (5)
Dad - Harold (39)
Mom - Rebecca (42)
Two Kids Justin (7) Rachel (5)
WashtenawFamily.com
The Burke FamilyThe Burke Family
Harold Sports fan, enjoys Italian cuisine, politically active
Rebecca Loves water aerobics, Member of MADD
Justin Midfielder on local soccer team, Likes video games, Enjoys snacking
Rachel Horse lover, Goes to Ballet on Wednesdays, Plays piano
Harold Sports fan, enjoys Italian cuisine, politically active
Rebecca Loves water aerobics, Member of MADD
Justin Midfielder on local soccer team, Likes video games, Enjoys snacking
Rachel Horse lover, Goes to Ballet on Wednesdays, Plays piano
WashtenawFamily.com
Washtenaw CountyWashtenaw County
≈82,000 Family Households
≈60,000 Kids Enrolled Pre-School Thru 12th
Grade Average Family Size:
2.94
≈82,000 Family Households
≈60,000 Kids Enrolled Pre-School Thru 12th
Grade Average Family Size:
2.94
WashtenawFamily.com
Why Do They Matter?Why Do They Matter?
An un-tapped market No Washtenaw County daily newspaper No website dedicated primarily to Washtenaw County news
We are losing the “old media” feel Gathering around, sharing stories, engaging with one another as a family over current events
An un-tapped market No Washtenaw County daily newspaper No website dedicated primarily to Washtenaw County news
We are losing the “old media” feel Gathering around, sharing stories, engaging with one another as a family over current events
WashtenawFamily.com
What They NeedWhat They Need Locality
A centralized location to acquire news and information relevant to Washtenaw County
Camaraderie A source of communication and bonding formerly provided by print newspapers
Practicality A news outlet that is accessible through multiple avenues
Locality A centralized location to acquire news and information relevant to Washtenaw County
Camaraderie A source of communication and bonding formerly provided by print newspapers
Practicality A news outlet that is accessible through multiple avenues
WashtenawFamily.com
How Will WashtenawFamily.com Meet
Those Needs?
How Will WashtenawFamily.com Meet
Those Needs? Locality
All news on the site relevant to Washtenaw County, separated by topic
News of national importance tied back to Washtenaw County Ex.: Feature story on the effect of President Obama’s Stimulus Package on Washtenaw County jobs
Local advertisements and classifieds
Locality All news on the site relevant to Washtenaw County, separated by topic
News of national importance tied back to Washtenaw County Ex.: Feature story on the effect of President Obama’s Stimulus Package on Washtenaw County jobs
Local advertisements and classifieds
WashtenawFamily.com
How Will WashtenawFamily.com Meet
Those Needs?
How Will WashtenawFamily.com Meet
Those Needs? Camaraderie
Adult and Kids Sections Simplified stories, Kid-Friendly events
All news stories will contain a hyperlink, linking to the “Kids Version” of the story, The Kid Konnection
Family Event Calendars Customizable by type and date
Camaraderie Adult and Kids Sections
Simplified stories, Kid-Friendly events
All news stories will contain a hyperlink, linking to the “Kids Version” of the story, The Kid Konnection
Family Event Calendars Customizable by type and date
WashtenawFamily.com
How Will WashtenawFamily.com Meet
Those Needs?
How Will WashtenawFamily.com Meet
Those Needs? Practicality Podcasts
Types Daily top stories Spoken versions of stories on the site Original stories especially formatted for Podcasts
Adults News can be taken on the go
Kids Special kid-friendly versions easy to consume
Personalization Both adults and kids can choose how they want the site to look
Advertisements and classifieds tailored to individual tastes
Practicality Podcasts
Types Daily top stories Spoken versions of stories on the site Original stories especially formatted for Podcasts
Adults News can be taken on the go
Kids Special kid-friendly versions easy to consume
Personalization Both adults and kids can choose how they want the site to look
Advertisements and classifieds tailored to individual tastes
WashtenawFamily.com
The Behrman FamilySaline, MI
The Behrman FamilySaline, MI
Mom- Aimee (35)
Dad - John (40)
2 Kids Zachary (7) Riley (4)
Mom- Aimee (35)
Dad - John (40)
2 Kids Zachary (7) Riley (4)
WashtenawFamily.com
The Behrman FamilyThe Behrman Family
Aimee Enjoys exercise, Sorority adviser, Interested in school board activities
John Owns Necto Nightclub, enjoys travel
Zachary Rides bikes, does karate, likes comics
Riley Pre-school student, plays with legos, karate student
Aimee Enjoys exercise, Sorority adviser, Interested in school board activities
John Owns Necto Nightclub, enjoys travel
Zachary Rides bikes, does karate, likes comics
Riley Pre-school student, plays with legos, karate student
WashtenawFamily.com
The Moldenhauer FamilyDexter, Michigan
The Moldenhauer FamilyDexter, Michigan
Dad - Scott (37)
Mom - Kate (34)
Two Kids Charlie (6) Jessica (8)
Dad - Scott (37)
Mom - Kate (34)
Two Kids Charlie (6) Jessica (8)
WashtenawFamily.com
The Moldenhauer FamilyThe Moldenhauer Family
Scott Reads the paper every morning, banker, reads The Wall Street Journal at work
Kate Realtor (uses advertisements frequently), enjoys celebrity gossip and parenting tips
Charlie Plays Little League, likes to play with trucks, enjoys hip-hop
Jessica Likes Disney movies, figure skater
Scott Reads the paper every morning, banker, reads The Wall Street Journal at work
Kate Realtor (uses advertisements frequently), enjoys celebrity gossip and parenting tips
Charlie Plays Little League, likes to play with trucks, enjoys hip-hop
Jessica Likes Disney movies, figure skater
WashtenawFamily.com
Audience BehaviorWhat We Think We KnowAudience BehaviorWhat We Think We Know
Diverse interests Want to spend more time together
Busy lifestyles Want one place to acquire useful facts and opinions
Want local news and event information
Diverse interests Want to spend more time together
Busy lifestyles Want one place to acquire useful facts and opinions
Want local news and event information
WashtenawFamily.com
Audience BehaviorWhat We Need To Know
Audience BehaviorWhat We Need To Know
Will we get the following that we anticipate?
Do those living in Washtenaw County want to be exposed to more local news than national news?
Will the kids respond to our model? Will we eventually be able to institute a pay wall to increase revenue?
Will we get the following that we anticipate?
Do those living in Washtenaw County want to be exposed to more local news than national news?
Will the kids respond to our model? Will we eventually be able to institute a pay wall to increase revenue?
WashtenawFamily.comWashtenawFamily.com
“Bringing Families Back Together, One Desktop at
a Time”
“Bringing Families Back Together, One Desktop at
a Time”