Audience Persona February 2015

Porsha the Photographer

Background:    •  Photographer  of  own  company.  •  Has  been  in  business  since  she  

graduated  college.  •  No  children.    Demographics:  •  Skew  female  •  Age  18-­‐30  •  Single  HH  income:  50,000  •  Urban    IdenIfiers:  •  ArIsIc  view  of  the  world.  •  Head  of  creaIvity  and  has  a  team  of  

people  (hairstylist,  makeup  arIsts,  etc.)  working  under  her.    

Porsha the Photographer  Goals:  •  Steadily  increase  clientele  and  overall  

revenue  of  the  company.    •  Purchase  larger  studio  for  more  

space.  •  Magazine  features.    Challenges:  •  Managing  a  team  of  people  with  

different  arIsIc  perspecIves.  •  Coming  up  with  a  cohesive  treatment  

for  photo  shoots.    

How  we  help:  •  Give  a  creaIve  outlet  through  music,  

and  inspire  through  music.  •  Show  creaIvity  through  video,  

clothing,  etc.    

Porsha the Photographer  

Real  Quotes:  •  “It’s  difficult  coming  up  with  creaIve  

ideas  on  my  own,  especially  when  I’m  working  on  shoot  for  a  client  that  doesn’t  have  a  clear  vision.”  

•  “I  would  like  to  get  a  space  that  is  separate  from  my  living  space.  It  would  just  make  my  job  much  easier.”  

•  “I  just  want  to  conInue  to  grow  creaIvely  as  photographer.”  

Common  ObjecIves:  •  I’m  o[en  worried  that  I  will  lose  my  

creaIvity,  and  that  scares  me.  •  I  want  to  reach  my  “creaIve  nirvana”  

but  I  need  something  that  will  inspire  me.    

Porsha the Photographer

Social  Media  messages:    “Check   out  my   latest   photo   shoot   I   did  with  my  team.  (insert  photo)”    “Please   go   on   Instagram   to   get   more  updates  on  promoIons  I  have  coming  up  for  photo  shoots.”    “Working   on   creaIve   ideas   for   an  upcoming  photo  shoot  with  my  team.”  

Porsha the Photographer  

MarkeIng  message:    •  Share  music  to  people  of  all  

different  walks  of  life.      Elevator  Pitch:  •  To  always  guide  and  inspire  the  

li_le  monsters  through  creaIvity,  music,  fashion  and  love.