Audience Investigation
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Transcript of Audience Investigation
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The Hypodermic Needle theory can be linked to the horror genre as in some horror films, audiences that are watching can immediately understand the message that is being portrayed and can sometimes be influenced because of this. The two-step flow theory can be seen within the horror genre because if a horror film gets reviewed badly then audiences can be put off watching it, even if it is actually to their taste.The reception theory links to the horror genre as some film companies may produce a film thinking it is of the genre but the audiences view it as a thriller, for example. The uses and gratification theory does have links to the horror genre as different audiences react differently to horror films, whether its for entertainment or escapism for example.