Audience research

FacebookTo aim my poster towards my target audience, I created an audience

feedback response. Using media platforms eg: social networking (facebook) I presented a questionnaire with relevant questions which will allow me to fully create a magazine based on ideas from my audience. I created 7 questions which each consumer asked with detailed. My questionnaire was distributed to 25 people, both male and female, this was done to get a non biased view, 25 is a good sample size for me to gain a better understanding. The following screenshots are examples of some of the answers that were given. Using facebook is an effective method as it is using new technology and software in order to communicate with my consumers, it allows me to be up to date and efficient when gaining results. As facebook is currently the most popular form of social networking, this was my first idea when deciding how I would gain my audience feedback in a creative and advertising way

Question one

What do you look for in a horror poster

2%

5%3%

19%

13%

21%

25%

12%

Main image to convey genrehints of the storyeye catching titlescarysomething that stands outsomething freakyBlood the main character on the poster

From the results collected, it is clear that the common thing consumers look for in horror posters are blood an something freaky, these are common conventions that are demonstrated on posters

Question twoDo you like a montage of images or one main image

91%

9%

one main imagemontage of images

From the results collected it is clear that to attract my target audience I should consider using only one main image

Question three

What colours represent horror

40%

15%

35%

2% 8%

blackwhitereddark bluegrey

When designing my poster I wanted to understand which colours are commonly used and are effective. From my research it is clear that Black and Red are conventional colours that the audience are familiar with.

Question four

Do you prefer less or more writing

98%

2%

less more

From my research it is clear that less writing is a clever approach in order to attract an audience.

Question five

Would you always want the image of the main character

64%

36%

yesno

Is it clear from my research that the audience would prefer a magazine with the main image on the front, this allows them to understand who is in the film.

Question six

Do you prefer simple font or creepy an distorted

16%

77%

7%

in the middlecreepy and distortedsimple

A common convention in horror films are creepy and distorted font, from my research it confirms that the audience prefer creepy and distorted font as it relates back to the genre of the film

Question seven

The best tag line

57%

7%

21%

15%

one body two mindswhats happening to Rosiea disturbed mind of a little girlThe horrors within

I had four ideas of tag lines that I thought would relate to my film, to get a better understanding on what one would be more effective and appealing to the audience, I asked the audience, from the feedback it is shown “one body two minds” in the tagline that was shown to be more appealing

Feedback

Holding a research allowed me to understand what my audience expect from a poster, as they are my consumers and the ones my poster is aimed at, it is a good idea to understand their opinions and take them onboard. From the feedback gained from every question, I will incorporate these ideas into my own creation of my poster