AUDIENCE ENGAGEMENT REPORT2ND HALF — 2020

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

EHS Today Audience Engagement Report 2ndHalf — 2020EHS Today informs safety professionals on trends, management strategies, regulatory updates and daily news that help them provide safe and healthy work sites. Our core value is to help safety leaders achieve world-class safety at their companies and create a safety culture that starts with the c-suite.

The Audience Engagement Report provides an integrated view of the EHS Today community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.

Safety Equipment/Worker Protection/PPE 71.48%Training/HR 63.80%Compliance 59.20%Occupational Health 56.29%Industrial Hygiene 51.82%Fire Protection 50.49%Emergency Response 49.91%Ergonomics 49.29%Construction Safety 48.82%

662,582Average Monthly Reachs 1% growth in monthly reach

REACH DECISION MAKERS

93% of audience have purchasing authority

SAFETY PROFESSIONALS RESPONSIBLE FOR VARIETY OF JOB FUNCTIONS THROUGHOUT THEIR ORGANIZATION

90% of EHS readers report being responsible for key safety initiatives

TOP INDUSTRIES SERVEDPrimary/Fabricated Metal Mfg

Construction

Professional/Scientific/Technical Services

Machinery/Medical Equip/Measuring Equip Mfg

Chemical & Pharmaceutical Mfg

Electrical Equipment/Computers & Electronics Mfg

Government/Public Administration

8.81%

7.81%

7.32%

6.37%

5.20%

4.99%

4.89%

COMPANIES THAT ENGAGE

33.70% 49.12%17.17%PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

EHS Today — Digital Engagement & Insights 2nd Half — 2020

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

55.0% Desktop Visitors Average Monthly

45.0%Mobile Visitors

Average Monthly

10,693Facebook

397,046Average Monthly Sessions

s 0.2% vs Monthly Average for Previous 6 Months

7,648LinkedIn

335,774Average Unique Monthly Visitors

s 0.7% vs Monthly Average for Previous 6 Months

17,971Twitter

629,830Average Monthly Page Views

SUBSCRIBE TO MAGAZINE

74,000EHS Today Magazine

Subscribers

487 Avg Monthly New Site Registrations

EHS Today — eNewsletter Engagement & Insights 2nd Half — 2020

155,224eNewsletter Reach

s 3.4% over past 6 months

20.40%Avg Total Open Rate

2.41%Avg Total CTR

EHS CONSTRUCTION SAFETY

Monthly Average20,683

Avg. Total Open Rate 23.62%

EHS MANAGEMENT

Monthly Average36,334

Avg. Total Open Rate 21.55%

EHS TODAY UPDATE

Monthly Average71,088

Avg. Total Open Rate 19.02%

EHS SAFETY TECHNOLOGY & ANALYTICS

Monthly Average27,199

Avg. Total Open Rate 17.41%

EHS Today — What’s Trending in 20202nd Half — 2020

TOP TOPICS

TOP VIEWED ARTICLES• Top 10 Trends in EHS in 2020 • CDC Cuts COVID-19 Quarantine Time for Exposure to Others• How Leaders Undermine Their Own Safety Programs• OSHA Reveals COVID-19 Enforcement Priorities• The Unintended Consequences of Social Distancing• More States Make Marijuana Use Legal• How to Help Employees with Mental Health Issues• Getting Employees to Take a Vaccine• Cybercriminals Target Remote Workers• Safety Lessons from the Beirut Blast

TOP WEBINARS OF 2020• After a Pandemic: How Can Employers Prepare for a Post-COVID-19 Workplace• From Affective Thinking to Effective Action - A Case Study with DuPont Sustainable Solutions and UGI• The Future of the Safety Profession• Remote Audits - Keys to Success and Effective Tools• Contractor Safety During and After the Pandemic - A Guide to Business Continuity• Safety Culture in the Post-COVID-19 Workplace

WEBINAR - ENGAGEMENT

77%Registrants classified

as manager and above

300-500+Estimated registrants from typical webinar

Protecting Workers with Digital Devices &

Technologies

Drug Abuse

Compliance with COVID-19 Protocols

Returning-to-Work Procedures

Ergonomics for Work-at-Home

Employees

42,295Total Webinar

Registrants YTD

54%Median Attendee Conversion Rate

Insight: A 35 to 45 percent conversion rate is typically considered to be good.

INDUSTRY AVERAGE CONVERSION RATE FOR WEBINARS WITH MORE THAN 100 ATTENDEES

Source: ON24 WEBINAR BENCHMARKS REPORT - 2020

Training Continuing Education

43.52%

36.82%

EHS Today — Sworn Publisher’s Statement2nd Half — 2020

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

2020 issues Print Digital Both Total Qualified

July/August 37,902 35,979 57 73,938September 37,880 35,979 79 73,938October 34,655 39,215 67 73,937November 33,226 40,646 65 73,937December 33,481 35,982 4,474 73,937Total Qualified Circulation 35,429 37,560 948 73,937

Total Qualified Non-Paid

Print

Total Qualified Non-Paid

Digital

BothTotal

Qualified Non-Paid

Paid Total Subscribers

Average for 6-month period

35,429 37,560 948 73,937 63 74,000

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: EHS Today2. Publication Number: 905-0403. Filing Date: 9/2/204.5. Number of Issues Published Annually: 106. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation42,190 39,971

0 0

0 0c. 32,962 31,589d.

0 0

e. 8,433 7,326

f. 41,395 38,915

g. 795 1,056

h. 42,190 39,971

i. 79.63% 81.17%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 32,962 31,589

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 41,395 38,915

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 79.63% 81.17%

(16b diveded by 16c x 100)x I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Oct-20

Date

9/2/20

PS Form 3526-R, July 2014

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Debbie M Brady, Manager User Marketing

7,326

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

8,383

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

50

31,500

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

87 89

14. Issue Date for Circulation Data: July/August 2020

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

32,875

Publication Title: EHS Today

United States Postal Service

Statement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Monthly, except for a combined issue in Jan/Feb & July/Aug

Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC, 1233 Janesville Ave, Fort Atkinson, WI 53538

Contact Person: Debbie M BradyTelephone: 941-208-4402

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,331 54th Ave N., Nashhville, TN 37209

Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: John DiPaola, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209; Editor: Dave Blanchard, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209; Managing Editor: ,

Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37205; Endeavor Media Holdings II, LLC, 905 Tower Place, Nashville, TN 37205

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: None

Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed: January 2021

John DiPaola, Vice President, Manufacturing

Frank Chloupek, Director, User Marketing

EHS Today — Primary Business & Industry2nd Half — 2020

Primary Business Number of Employees1-49 50-99 100-249 250+ Grand Total % of Total

Food, Beverage, Tobacco Product Mfg. 548 286 820 1,396 3,050 4.12%Textile Mills & Apparel Mfg. 238 136 232 344 950 1.28%Lumber & Wood Product Mfg. 444 177 236 284 1,141 1.54%Furniture & Fixtures Mfg. (excluding Lumber & Wood 198 80 212 231 721 0.97%Paper Mfg. 458 222 644 762 2,086 2.82%Chemical Mfg. 604 384 647 923 2,558 3.46%Pharmaceutical Mfg. 137 70 127 457 791 1.07%Petroleum & Refining Mfg. 118 73 102 231 524 0.71%Plastics & Rubber Mfg. 386 298 598 633 1,915 2.59%Non-Metallic Mineral Product Mfg. 155 77 103 119 454 0.61%Primary Metal Mfg. 605 298 541 805 2,249 3.04%Fabricated Metal Product Mfg. 1,250 554 1,030 1,037 3,871 5.23%Machinery Mfg. 952 371 761 906 2,990 4.04%Electrical Equipment, Appliance & Component Mfg. 572 222 524 893 2,211 2.99%Computer & Electronic Product Mfg. 316 114 134 450 1,014 1.37%Transportation Equip. Mfg. (Excluding Auto & Aeros 268 97 159 453 977 1.32%Automotive Mfg. 279 103 256 757 1,395 1.89%Aerospace Mfg. 133 79 132 494 838 1.13%Measuring Instruments Mfg. 62 31 47 59 199 0.27%Medical Equip. & Supplies Mfg. 198 74 305 556 1,133 1.53%Other Manufacturing 416 128 163 291 998 1.35%Subtotal Manufacturing Professionals 8,337 3,874 7,773 12,081 32,065 43.33%Construction 2,049 722 812 1,207 4,790 6.47%Agriculture, Forestry & Fishing 315 75 75 132 597 0.81%Utilities 516 247 326 727 1,816 2.45%Transportation & Warehousing 450 159 189 393 1,191 1.61%Oil & Gas Extraction, Mining 608 256 326 782 1,972 2.66%Subtotal Industry /Construction Professionals 3,938 1,459 1,728 3,241 10,366 14.01%Wholesaler or Distributor of Durable or Non-Durabl 1,529 372 411 671 2,983 4.03%Systems Integrator or Contractor 663 138 140 289 1,230 1.66%3rd Party Logistics Provider 309 86 83 189 667 0.90%Professional, Scientific & Technical Services 2,212 386 456 1,012 4,066 5.49%Repair & Maintenance Services 854 176 150 298 1,478 2.0%Retail 432 75 76 202 785 1.06%Finance, Insurance, Real Estate 301 73 90 229 693 0.94%Health Care & Social Assistance 364 145 188 877 1,574 2.13%Information 209 50 41 93 393 0.53%Educational Services 595 163 198 893 1,849 2.50%Government/Public Administration 897 359 455 1,331 3,042 4.11%Other Non-Manufacturing Professionals 1,294 546 1,173 9,796 12,809 17.31%Subtotal Non-Manufacturing 9,659 2,569 3,461 15,880 31,569 42.66%Grand Total 21,934 7,902 12,962 31,202 74,000% Total 29.64% 10.68% 17.52% 42.16%

EHS Today — Subscribers by State2nd Half — 2020

State Subscribers

Alabama 1,125

Arizona 967

Arkansas 594

California 6,367

Colorado 1,209

Connecticut 902

D. C. 191

Delaware 213

Florida 2,727

Georgia 2,024

Idaho 405

Illinois 3,660

Indiana 1,982

Iowa 1,148

Kansas 953

Kentucky 1,014

Louisiana 754

Maine 315

Maryland 1,009

Massachusetts 1,461

Michigan 2,603

Minnesota 1,773

Mississippi 529

Missouri 1,614

Montana 256

Nebraska 705

State Subscribers

Nevada 398

New Hampshire 375

New Jersey 1,803

New Mexico 362

New York 3,162

North Carolina 2,367

North Dakota 306

Ohio 4,000

Oklahoma 729

Oregon 889

Pennsylvania 3,728

Rhode Island 226

South Carolina 1,134

South Dakota 248

Tennessee 1,494

Texas 5,085

Utah 643

Vermont 164

Virginia 1,477

Washington 1,406

West Virginia 387

Wisconsin 2,434

Wyoming 214

Total 48 U.S. Contiguous States

69,531

State Subscribers

Alaska 94

Hawaii 163

Total Alaska & Hawaii 257

Possessions & Other Areas 244

Total U.S. Possessions 244

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

8,662

3,125

7,143

12,136

17,039

21,426

257

Circulation Outside the U.S.

Total Canada 955

Total Mexico 145

Total Foreign 2,868Grand Total 74,000