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Don’t fight ‘em. Join ‘emQuora for Audience Expansion
Presented by: Ian Lurie@portentint
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Me
CEO, Portent (Seattle) Idealistic marketing cynic Responsible for 2 nerdspawn @portentint
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No
poot
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http://portent.co/thequoras
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WHY QUORA?
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really? 18 sessions?
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If you wait for links from Quora
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If you wait for links from Quora
…
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you Quora
Audience expansion
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Audience expansion
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Audience expansion
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WHAT’S THE GOAL?
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GOAL: GET REQUESTS FOR ANSWERS Goal: Requests for answers
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Goal: Followers
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Goal: Followers
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Buy followers and I will…
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Goal: Views & Engagement
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Pickup outside Quora
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a guy can dream
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Rankings
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PICK THE RIGHT TOPIC
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Something you know…
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…or something you know well enough to research
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.4 million topics
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Use Google
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Quora search suggest
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quora.com/sitemap
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quora.com/sitemap
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Active topics
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Active topics
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Move “up”
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Move “up”
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Or “down”
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Or “down”
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Or “down”
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CONTROL THE TOPIC
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Comment
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Stick with it SONOFA…
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Stalk the leaders
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Help organize
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PICK QUESTIONS WHEN RIPE
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Search
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Current Events
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Trending
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Ratio of followers to answers
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WHEN YOU ANSWER
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Nerdgasm
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Check your bio
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Tweet it (now and then)
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Check topics
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SERP PIGGY-BACKING
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A long-tail search
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Quora pages
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Use this to spam and I will
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Merge questions
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301 redirect
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Again: Use this to spam and I will
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OTHER GOOD STUFF
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Business (now and then)
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Infobite “hosting” When 140 characters won’t do
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Content ideation
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Content ideation
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THIS IS ALL LEGIT STUFF
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NOT SPAM
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PLEASE, I BEG OF YOU…
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Small, Unmarked bills only Ian Lurie @portentint www.portent.com
http://portent.co/thequoras