Audience as network
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Transcript of Audience as network
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The people formerly known as the audience“The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.“You don't own the eyeballs. You don't own the press, which is now divided into pro and amateur zones. You don't control production on the new platform, which isn't one-way. There's a new balance of power between you and us.”- Jay Rosen, Journalism Prof http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html
See also: The Cluetrain Manifesto (1999), http://cluetrain.com “We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it.”
http://www.flickr.com/photos/zak/84069772/
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Let’s call them… our NETWORK.
What makes a network WORK?
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Strong Social TiesCommon StoryDense Communication GridSharing CultureNetwork Awareness
Five elements of effective networks:
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Strong social ties
Personal relationshipsTrustAwareness
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Online social networks (duh)
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MySpace and Facebook didn’t invent social networks.
http://www.flickr.com/photos/rbucich/3623885548
http://www.flickr.com/photos/cobalt/248044067/
http://www.flickr.com/photos/danielgreene/2951598183/
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Common story
Shared language Collective narrative
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Community-created ad messages
MoveOn’s “Obamacan” ad
www.obamain30seconds.org &
www.bushin30seconds.org
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Collective editing, hive mind?
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Being unique… together
www.friendsforpeace.org & www.sorryeverybody.com
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Dense communication grid
Facebook, Twitter, BlogsE-mail, IMPhone, SMSFace-to-face
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The community feeds (eats) itself
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Blogs build community, not just online
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Culture of sharing
Data, informationSkills & expertiseMoneySpace
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Sharing knowledge
http://en.wikipedia.org/wiki/Climate_change
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Sharing skillz to make great software
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Network awareness
Feeling like a memberKnowing what the network is for
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London -Daily Mail
San Francisco -New York Times
Flash mobs for fun and advocacy
And Iran’s “Twitter Revolution!”
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Twitter: socialblogsharingmobilenetwork
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Strong Social TiesCommon StoryDense Communication GridSharing CultureNetwork Awareness
One more time...
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Want more?
More examples, comments, ideas:hastac.org/tag/networks lotusmedia.org/5things netcentriccampaigns.org
Contact me: e-mail = [email protected] = [email protected] = 919-883-5224