Detailed Audience ProfileDetailed Audience Profile

Audience Profile

● Age: 14-17● Gender: Females● Country: UK

Predominantly female teenagers who are fans of perhaps One Direction, Olly Murs or Union J. The prime target audience is within the UK as his fame will arise from here, thus Leon Cross is British.

Artists interacting with Audience

A British band such as One Direction, reaches out to their main target audience of females using synergy products and social networks. In order to increase their fan base, they have created products for females to increase their popularity and sales. The perfume and book, has the colour schemes of pink and black which attracts the female audience because it is a very feminine colour. It is obvious that it is targeted at females of any age due to the colour pink. This eye candy band has attracted millions of female fans, predominantly teenagers.

Our Audience Interaction

Leon Cross, has other synergy products like the Magazine Advert, the Digipak thus the single. This creates an audience base of female teenagers, because it will include essence of feminine colours, as well as a photo to promote himself and the single. Using One Directions key element of targeting, e could implement in promoting his synergy products on his official website or social networking sites.

Example of a fan

This profile indicates a typical potential fan of Leon Cross. The aspects that Hazel is interested in, interlinks with the music video we will create. Elements of skating, hipster-ish costumes will attracts this type of fan because it is what they are intrigued about and interested in. This, her other interests for example Little Mix suggest that she likes to watch British artist. Thus, looking at her favourite artists, they are mostly teenagers or really young adults so therefore Leon Cross could be one of her favourite artists because he is also young.

● Name: Shinnel● Age: 16 years olf● Ethnicity: British-chinese● Favourite colour: Blue● Favourite book John green● Social Media used: Tumblr, Twitter,

Facebook, Youtube● Favourite Artists: Union J, Little Mix,

Drake, Lorde● Location: UK● Occupation: Student● Favourite Stores: H&M, ● Hobbies: Skateboarding, reading● Concert tickets bought: 4● For whom: One Direction, Rihanna● CD possession: 6● Groceries bought: Tesco● Newspaper read: The Metro● Magazines read: Teen Vogue● Transport: Car, Bus● Gadgets used: Iphone, Ipad, Laptop● Brands liked: Hollister, Superdry● Favourite Drink: Coke, Fanta twist● Holiday: Tenerife, Spain

Wider Audience

Female teenagers is the core audience of our music video. However, taking into consideration other ages and genders, we may and could possibly have a wider fan base or audience. Girls as young as 6 love One Direction for example, or someone as old as 23. So therefore, Leon Cross could have more of a wider audience to target and it'd promote himself in ways where One Dicretion did.

Wider Audience

Female teenagers is the core audience of our music video. However, taking into consideration other ages and genders, we may and could possibly have a wider fan base or audience. Girls as young as 6 love One Direction for example, or someone as old as 23. So therefore, Leon Cross could have more of a wider audience to target and it'd promote himself in ways where One Dicretion did.