Audi vs BMW

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Audi vs. BMW Persuasion Methods & Strategies By: Katie Shuford

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Analysis of persuasion used by Audi vs BMW based on billboard ads & social media platforms.

Transcript of Audi vs BMW

Page 1: Audi vs BMW

Audi vs. BMWPersuasion Methods & Strategies

By: Katie Shuford

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Where it all Began

Audi A4 Chess? No Thanks,

I’d rather be driving.

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More Aggressive Billboard

Audi A4 Your Move,

BMW.

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BMW’s Response

BMW M3Checkmate.

•Intensify/downplay model •Composition

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Audi uses Social Media

Audi asked their Facebook friends what they should say on the next billboard

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Audi’s Response

Audi R8Time to check your

luxury badge. It may have expired

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BMW in Hong Kong

BWM 5-SeriesWho knew efficiency could be so beautiful.

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Social Media

Audi Twitter:Bio: Audi of America. Luxury has

progressed - our team, @andywhitedc, @bradstertz, @

thepaulmeyers & Doug, will help show you where we're taking it.

•Transparent & Personal

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@Audi

#SomeLikeItHot, others do not... So we offer the #Audi Q5 Prestige with heated & cooled cup holders. It's in the detail.

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TwitPics

Starting 'em young

#SpoilerAlert: Only 50 #Audi R8 GT Spyder models are coming to the U.S. Can you say #WantAnR8?!

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Social Media

BMW Twitter:No Bio Line

•Vague & Impersonal

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@BMWGroupTwitPics

New Head of Design BMW Motorrad. Edgar Heinrich takes over #BMWGroup #BMW #Motorrad Design Studio

#BMWGroup most sustainable #DAX company. Number one in 2011 Sustainalytics #sustainability rating

•Humanizing brand•Bigger Picture

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4,697,296

8,508,889

Engagement & “Likes”

WantAnR8

Design BMW X6

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My Opinion

I’m persuaded to buy an Audi Top-of-the-line luxury More fun, based on social media