Audi Think Faster: The World’s Fastest AMA · Audi Think Faster: The World’s Fastest AMA Audi...

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Audi Think Faster: The World’s Fastest AMA Audi partnered with Reddit for their Think Faster AMA series — aka “the world’s fastest AMA” — and utilized Reddit Profiles to promote a 6 part AMA series with Adam Sco, Elizabeth Banks, Olivia Munn, Issa Rae, David Change and Liza Koshy. "We knew if we wanted to do interviews and have it live that the most authentic way of asking questions on the internet was to use Reddit” Ken Bracht, Audi Director of Brand Marketing 1 st 2 M Total comments across the AMA series AMA post views throughout the series Livestream AMA series on Reddit 6.3 K Success with Reddit SOURCE: Internal Data 2018

Transcript of Audi Think Faster: The World’s Fastest AMA · Audi Think Faster: The World’s Fastest AMA Audi...

Page 1: Audi Think Faster: The World’s Fastest AMA · Audi Think Faster: The World’s Fastest AMA Audi partnered with Reddit for their Think Faster AMA series — aka “the world’s

Audi Think Faster: The World’s Fastest AMAAudi partnered with Reddit for their Think Faster AMA series — aka “the world’s fastest AMA” — and utilized Reddit Profiles to promote a 6 part AMA series with Adam Scott, Elizabeth Banks, Olivia Munn, Issa Rae, David Change and Liza Koshy.

"We knew if we wanted to do interviews and have it live that the most authentic way of asking questions on the internet was to use Reddit” —Ken Bracht, Audi Director of Brand Marketing

1st

2M

Total commentsacross the AMA series

AMA post viewsthroughout the series

Livestream AMAseries on Reddit

6.3K

Success with Reddit

SOURCE: Internal Data 2018

Page 2: Audi Think Faster: The World’s Fastest AMA · Audi Think Faster: The World’s Fastest AMA Audi partnered with Reddit for their Think Faster AMA series — aka “the world’s

‘Think Faster’ generated significant earned reach