Channel Programme Group Time ViewsDave Top gear E/D 18:03 378,000BBC1 Eastenders Almost all 20:01 8,370,000Channel 4 PARALYMPICS

2012: OPENING CEREMONY

Almost all 20:00 7,783,000

E4 REVENGE E/D/C1 21:01 905,000Film4 NIGHT AT THE

MUSEUMAlmost all 16:41 672,000

History Channel STORAGE WARS E/D 20:01 112,000

Gender Male Female BothMagazines Complex Heat His & Hers

Top gear Ok Garden & GunGQ Hello NO

Social Grad

e

Social Status Chief Income Earner’s Occupation Examples of jobs

A Upper Middle Class

Higher Managerial, administrative or professional

Doctors, Surgeons, Solicitor, Judge.

B Middle Class Intermediate managerial, administrative or professional

Businessman, Teacher, High company manager.

C1 Lower Middle Class

Supervisory, or clerical or junior managerial, administrative or professional

Nurse, Administrator, taxi driver.

C2 Skilled Working Class

Skilled Manual workers Public service, technicians, mechanic.

D Working Class Semi-skilled and unskilled manual workers

Painter, coal Miner, dress maker

E Those at the lowest level of subsistence

State pensioners, casual or lowest grade workers

Working at supermarket or working for public service.

Focus group – Focus group is a meeting between people who are discussing stuff about a specific subject and speak about it. Share your point of view and listen to others views discuss about their view and your views. Discussing people opinions Focus group is usually used in market research.

Audience.

Focus Group

Social Class

Programme Age GroupTop gear 15 to 24Eastenders 45 to 64 - 65 and upwardsREVENGE 25 to 44NIGHT AT THE MUSEUM 45 to 64 - 65 and upwardsCOME DINE WITH ME 25 to 44 - 65 and upwardsDOCTOR WHO 25 to 44

Advantages of Focus group – Easily Measure Customer Reaction. It is quick. Good for groups with lower literacy levels. Help people build new connections.

Disadvantages-

Might not be able to get your point across. It might lead to argument. Might of Remembered your opinions after the meeting is finished. Don’t know if members are telling the truth some might mislead.

Questionnaire- A leaflet or booklet which holds bit information for the consumer and few options which the consumer can tick as their opinion to the change the company is making or just a casual questionnaire to find out what the consumer thinks of the service they are receiving.

Disadvantages –

No way of telling how true the person is being. No way of telling how much thought a person has put in it. Some people might understand question different to other people and therefore you

may receive different answers. Some people not enjoy filling in questionnaire they may have fed up of it. Some age group might not fall into the survey. Some people might just bin it.

Advantages-

Faster. Cheaper. More accurate. Easy to analyse . Easy to spread to people who live far. Can post out large numbers at once.

TV Programmes

Questionnaire

TV Programmes

Inbetweeners- This programme is mainly aimed at teenager because the characters in the programme are teenagers but it can stretch further up the board. Because the characters go through the same situation as some people experience it and some people who are experiencing it. It’s a comedy show so everyone male and female can enjoy it, it can’t be set to certain gender some of the episodes might be more related to most male viewers and some episodes might just be related to most female viewers.

Dora the Explora- This programme is aimed at mainly age group from 3 to 11 because kids understand the language that is used in the programme and how the character builds the joy and happiness in kids and sometimes she does activities that children can do at home to for example singing and she commands the audience to sing along. Which children enjoy. It can be aimed at both gender male and female but mostly females because the character is female or maybe because male viewers are busy playing ‘fifa’.

Gender

Bride Wars – This film is mostly aimed at female audience but there might few be male audience watching it as going with their girlfriend or wife to watch it etc… The age group would possibly be 15 – 60, 15 because teenagers love to watch films and have a laugh because is partly comedy too, anything above will watch it because some might be planning to get married and just want to see the film for a laugh and that t is aimed at them .some of the female might be married and just watch it because it’s aimed at woman’s and its comedy. Also elder audience like 40-60 would just watch it as it comes for example its showing on TV and they have nothing to do or they have free day so they might as well enjoy some comedy.

Warrior - This film is mostly aimed at male audience because it has violence and fights action and thriller which most of the male enjoy in films but then again few female audiences might be interested in some of thriller but it’s not aimed at both audiences. The age group would be 13 – 50 because it has the activities what men do and enjoy like it has ‘boxing’ in it now that’s what most of the men enjoy watching other than football and also doing boxing other than football.

POSTCODE

Granada new-Granada news applies to every really who understand English because the news is told in English so it’s more likely to attract people who speak English .Depending on what news there telling and which area it is about the programme might get different viewers watching

the news for example if they are telling a new about North West then people from North West are more likely to watch it. Now news this most viewers from Manchester are likely to watch it and its going to affect them.

Scottish TV- Scottish TV is mainly aimed at Scottish viewers and people from Scotland because that’s the whole purpose of this channel to inform people in Scotland about things they should know. People from other cities won’t be very interested in listening to their new because they live elsewhere unless they have someone or something in Scotland that needs looking after.

Sexual Orientation –some magazines and films might have aimed at different viewers depending their sexual preferences for example: Homosexual, Bisexual, Straight, Gay, and Lesbian etc... So for every different sex orientation there are different magazines and films for them to watch and read.