Aubrey Corda

Senior Advisor – Springboard PerformanceMarch 2015

Current Focus• Springboard Performance

• Founder and Senior Advisor

• Objective• Share experience and expertise gained over 30 years with

entrepreneurs and mid to senior professionals

• Business Advisor and Coach• Startups and Small Medium Enterprises

• Problem Hypothesis and Solution• Creating a Scalable Business Proposition• Customer and Revenue Creation• Company Building• Funding

• Entrepreneurs and Mid to Senior Professionals • Life Changing Decisions• Career Management

Background

Responsibilities

• 30 years: IT industry in India and abroad• Companies: Startups, Midsized Companies and Multinationals • Overseas Experience: US Midwest, Asia Pacific

• Business Advisor and Team Coach• Fintech in transition

• B2B partnerships and B2B, B2C clients

• Leadership responsibilities• IBM India – Executive Director, Financial Services• Wipro Infotech – General Manager, BFSI• CA Technologies – Director, Strategic Alliances

• Middle Management responsibilities• Larsen & Toubro Infotech• Mastek

Experience and Expertise

• Strategy• Strategic and Operations / Execution Plan

• Management• General Management - Business Unit Head • Functional - Strategic Alliances Head

• Industry• Financial Services (Banking, Insurance, Financial Markets)• Information Technology (Products & Services)

• Products & Services• Remittance & Payment Services (B2C)• Cloud (IaaS, SaaS, PaaS), Strategic Outsourcing• Systems Integration and Managed Infrastructure Services• Hardware & Software Products

Accomplishments

• IBM India• Delivered solid revenue growth & profitability • Achieved banking industry leadership in Data Warehousing

& Analytics

• Wipro Infotech• Created the BFSI Vertical• Won the largest, legacy application, modernization project in

the Indian Insurance industry

• CA Technologies• Revitalized the Business Partner Network

(Systems Integrators, Implementation Partners & Academic Alliances)

• Forged Global Alliance partnerships with the top SI’s in collaboration with CA HQs

(TCS, Wipro, HCL, Infosys & Satyam)

Business Advisor and Coach Sample Templates

B2C Client PersonaPERSONAL BACKGROUND

EMPLOYMENT / BUSINESS PROFILE

GOALS & CHALLENGES PREFERENCES

Name:

Age: Total Years: Personal: Social Media:

Sex: Years in Current Role / Profession:

News:

Marital Status: Role Description: Professional/Business: Entertainment:

Education: Shopping:

Income:

Location: Team Size:

Family:

Marketing Message:

Elevator Pitch:

Product Roadmap

DESCRIPTION SEED NURTURE FRUIT BEARING

Stage Minimum Viable ProductCustomer Acquisition

Scalability in a manageable unit or Pivot

Expand and Monetize

Time Frame

High Level Description

Market Size and Opportunity

Elevator Pitch

Features/Functions

Mobile O/S

Customer Acquisition Tactics

Progress Metrics

Unit Economics

Business RoadmapDESCRIPTION Year 1 Years 2 and 3 Years 3 to 6

Business Objective

Market Size/Opportunity

Business Goals

Human Capital Technical

BD & Marketing

Operations

Business Partners

Capital/Funding

Income

Expenditure

Risks/Challenges

Mitigation Plans

Critical Success Factors

Business Cadence FrameworkACTIVITIES FREQUENCY TOPICS PARTICIPANTS

Sales Meeting

Coaching

Planning

Performance Reviews/Appraisals

Team Reviews

Use Case Discussion• Name

• Description

• Targeted Persona / Business

• Revenue Model

• Strategic Partners

• Technology Partners

• Influencers

• Competition

• Challenges / Risks

• Critical Success Factors

• Notes

Personal Mentoring

Professional help to succeed:

• Discover your unique capabilities

• Understand your needs and aspirations better

• Define and focus on goals that inspire and motivate you

• Learning through trial and error

• Learning to fail

• Staying motivated

• Establishing credibility and creating a network of well-wishers

Thank you very much for your interest.

If you have any questions or need any additional information, please feel free to write or call.

My contact information is on the next slide.

Aubrey Corda

Aubrey CordaSenior Advisor

Springboard Performance+91-9820606675

aubreycorda@springboard-performance.com

in.linkedin.com/in/aubreycorda/in.linkedin.com/in/springboardperformance/

Contact Details and Additional Information