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    Chapter 4Attitudes, Values, & Ethics

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    ffect Physiological indicators I dont like

    Verbal statements my boss. about feelings

    ehavioral bserved behavior I !ant to

    intentions Verbal statements transfer to

    about intentions another dept.

    M.J. Rosenberg and C. I. Hovland, Cognitive, Affective, and Behavioral Components

    of Attitude, in M.J. Rosenberg, C.I. Hovland, !.J. Mc"uire, R.#. Abelson, and J.H.

    Brehm,Attitude Organization and Change, $%&'

    AC !odel of an Attitude

    "omponent #easured by $%ample

    ognition &ttitude scales I believe my

    Verbal statements boss plays

    about beliefs favorites.

    &

    "

    '

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    Cognitive "issonance

    Cognitive "issonance -a state of tension that is

    produced

    when an individual

    experiences conflict

    between attitudes

    and behaviorattitude

    behavior

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    #wo $nfluences on

    Attitude %ormation"irect Experience

    ocial 'earning -the process of deriving attitudes

    from family, peer groups, religious organi(ations,

    and culture

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    Attitude-ehavior Correspondence

    *e+uirementsAttitude specificity-a specific attitude

    Attitude relevance -some self-interest!easurement timing -measurement close to

    observed behavior

    )ersonality factors -ex self-monitoringocial constraints -acceptability

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    or. Attitudes/ 0ob atisfaction

    0ob atisfaction - a pleasurable or positive emotional

    state resulting from the appraisal of one1s 2ob or 2ob

    experience

    3rgani(ational Citi(enship ehavior

    ehavior that is above and beyond duty

    *elated to 2ob satisfaction

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    or. Attitudes/ 3rgani(ational

    Commitment

    &ffective "ommitment&ffective "ommitment

    "ontinuance "ommitment"ontinuance "ommitment

    )ormative "ommitment)ormative "ommitment

    rgani*ationalrgani*ational

    "ommitment"ommitment

    The strength of an

    individuals

    identification withan organization

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    Values

    Values -enduring beliefs that a specific mode of

    conduct or end state of existence is personally

    or socially preferable to an opposite or conversemode of conduct or end state of existence

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    Values

    $nstrumental -values that represent the acceptable

    behaviors to be used in achieving some end

    state

    #erminal -values that represent the goals to be

    achieved, or the end states of existence

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    or. Values

    Achievement 5career advancement6

    Concern for others 5compassionate behavior6

    7onesty 5provision of accurate information6

    %airness 5impartiality6

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    Cultural "ifferences in Values

    Authority is a right of

    office and

    rank

    Group

    input is important.

    Decisions

    should be

    challenged.

    +rance

    (he )etherlands

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    7andling Cultural "ifferences

    'earn about others1 values

    Avoid pre2udging

    3perate legitimately within others ethical points ofview

    Avoid rationali(ing

    *efuse to violate fundamental values

    e open and above board

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    Ethical ehavior

    Ethical ehavior -acting in ways consistent with

    one1s personal values and the commonly held

    values of the organi(ation and society

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    8ualities *e+uired for Ethical

    "ecision-ma.ing

    (he competence to identify ethical issues and evaluate

    the conse,uences of alternative courses of action

    (he self-confidence to seek out different opinions about

    the issue and decide !hat is right in terms of a situation

    (ough-mindedness--the !illingness to make decisions

    !hen all that needs to be kno!n cannot be kno!n and !hen

    the ethical issue has no established unambiguous solution

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    $ndividual93rgani(ational !odel of

    Ethical ehavior

    Individual InfluencesValue systems

    /ocus of control

    #achiavellianism"ognitive moral development

    rgani*ational Influences

    "odes of conduct)orms

    #odeling

    0e!ards and punishments

    $thical

    'ehavior

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    Values, Ethics & Ethical ehavior

    Value ystems -systems of beliefs that affect what

    the individual defines as right, good, and fair

    Ethics -reflects the way values are acted out

    Ethical behavior -actions consistent with one1s

    values

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    !achiavellianism

    !achiavellianism -A personality characteristic

    indicating one1s willingness to do whatever itta.es to get one1s own way

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    Ethics

    #he system of rules that governs the ordering ofvalues Addresses such +uestions as/

    hat are the meanings of the ethical concepts ofgood and right:

    7ow can a person reach a conclusion about anethical dilemma:

    "o ethical dilemmas have answers that would beuniversally accepted as right, proper, andappropriate:

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    Ethics

    Universalism tates that

    individuals should uphold

    certain values, li.e honesty,

    regardless of the results#he important values are the

    ones society needs to

    function 5*ule based or

    deontological, an inherent;right1 apart from any

    conse+uences6

    Utilitarianism tates

    that the greatest good for

    society should be theoverriding concern of

    decision ma.ers

    5Conse+uential, or

    teleological6 emphasi(esthe results of behavior6

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    Ethics

    Justice Theories tate

    moral standards are based

    upon the primacy of a single

    value, which is 2usticeEveryone should act to

    ensure a more e+uitable

    distribution of benefits, for

    this promotes self-respect,essential for social

    cooperation

    The Four Way Test

    $s if %A$* to all concerned:? ill it build @33"$''

    and better friendships:

    4 ill it be EE%$C$A' to

    all concerned:

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    !oral *easoning

    #he thin.ing processes involved in 2udgmentsabout +uestions of right and wrong

    Bohlberg1s wor. 51?, 1D, 1F

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    !oral *easoning

    Pre-conventional

    0udgment based solely on a person1s own needs and

    perceptionsConventional

    Expectations of society and law are ta.en into account

    Post-Conventional

    0udgment based on abstract, personal principles not

    necessarily defined by society1s laws

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    Bohlberg1s !oral "ilemmas

    7ypothetical situations in which no choice is

    clearly and indisputably right

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    #he 7ein( "ilemma

    A man1s wife is dying #here is one drug that

    could save her life, but it is very expensive, and

    the druggist who invented it will not sell it at aprice low enough for the man to buy it %inally,

    the man becomes desperate and considers

    stealing the drug for his wife hat should he doand why:

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    Bohlberg1s or.

    tage < 5)re conventional6

    Punishment-obedience orientation

    G %ear of authority and avoidance of punishment arereasons for behaving morally

    tage > 5)re conventional6

    Personal reward orientationG atisfying personal needs determines moral choice

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    Bohlberg1s or.

    tage ? 5Conventional6

    Good boy-nice girl orientation

    G !aintaining the affection and approval of friends andrelatives motivates good behavior

    tage 4 5Conventional6

    Law and order/authority orientationG A duty to uphold rules and laws for their own sa.e 2ustifies

    moral conformity

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    Bohlberg1s or.

    tage 5)ost conventional6 ocial contract orientation

    G e obey rules because they are necessary for socialorder, but rules can be changed if there were betteralternatives

    tage 5)ost conventional6

    !orality o" individual #rinci#les and conscienceG ehavior which conforms to internal principles 52ustice and

    e+uality6 and may sometimes violate society1s rules

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    Carol @illigan

    In a Different Voice

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    !oral reasoning is delimited by

    Itwo moral perspectives thatorgani(e thin.ing in different waysJ

    !en/ define morality in terms of 2ustice

    omen/ less in terms of rights and more in

    terms of standards of responsibility and care

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    Believes that)

    3hat response orientation is of a higher order than ustice

    rights orientation

    Because 4ohlberg(s theor+ is hierarchical 2ith ustice-rights

    the basis552omen 2ould necessaril+ sho2 a less reasoned

    perspective on his scales.

    irst studies of 4ohlberg onl+ conducted 2ith men

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    #he two perspectives are not

    opposite ends of a continuum,Iwith 2ustice uncaring and caring

    un2ustJ, but rather, Ia differentmethod of organi(ing the basic

    elements of moral 2udgment/ self,

    others, and the relationship betweenthemJ

    5@illigan, >6

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    I3ne moral perspective dominates

    psychological thin.ing and is

    embedded in the most widely used

    measures for measuring maturity of

    moral reasoningJC @illigan, >

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    @illigan1s #heory

    Based on two observationalstudies.

    Study One: 25 college students

    Study Two: 29 women consideringabortion

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    @illigan1s *esearch/

    shift[s] the focus of attention from wayspeople reason about hypothetical dilemmas

    to ways people construct moral conictsand choice in their lives...and [maes] itpossible to see what e!periences peoplede"ne in moral terms# and to e!plore the

    relationship between the understandin$ ofmoral problems and the reasonin$strate$ies used and the actions taen inattemptin$ to solve them.% &illi$an# '()*#

    p.+'

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    Alternative tage e+uence/

    Three levels with transitionalphases between each:

    Level One:Level One:Complete concernfor self (Individual Survival).

    Transitional Phase: ,rom self tocare and concern for others.

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    'evel #wo

    Level Two: Primary interest in the

    care of others (to gain their acceptance)(Self sacrice and Social conformity).

    Transitional Phase: awareness of selfrelative to developin$ relationships with others:

    responsibility toward their care and needs.

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    'evel #hree

    Level Three: -onviolence anduniversal carin$.

    articulates an ethic of responsibility thatfocuses on the actual consequences ofchoice,,,the criterion of adequacy or moral

    principles changes from obective truth to!best "t#, and can only be established withinthe conte$t of the dilemma itself%&

    urphy and &illi$an# '()/# p.)0

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    @ood )oints/

    Concept of care giving and nurturing

    *elationship of self to others, responsibility

    Empathy

    Effect on environment

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    7awthorne Effect/

    ub$ects may try harder sim#lybecause they are in the control

    grou#%

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    *osenthal Effect/

    &esearcher's biases tend to sway theresults to be what the researcher

    wants to "ind

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    (&ather than arguing over the e)tent to which se)bias is inherent in *ohlberg's theory o" moral

    develo#ment+ it might be more a##ro#riate to

    as, why the myth that males are more

    advanced in moral reasoning than "emales

    #ersists in light o" such little evidence%Walker, 1984, p.688

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    Cognitive !oral "evelopment

    Cognitive !oral "evelopment -#he process of

    moving through stages of maturity in terms of

    ma.ing ethical decisions

    /evel l

    Premoral

    /evel ll

    "onventional

    /evel lll

    Principled