Attributes of a Socially Optimized Business
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S T A R T HELLO MY ROLE IS “EMERGENEER” S O C I A L METRICS TRENDS FEEDBACK ALERTS Better connected Break down barriers Manage cultural differences Easy to find experts Alignment & perspective Become more dynamic Blogs Wikis Video & IM Mobile SALES MKTG ERP R&D CRM ! WE Learn more at http://socialbusinesscouncil.com ATTRIBUTES OF A SOCIALLY OPTIMIZED BUSINESS INTELLIGENCE & INSIGHTS VIA DASHBOARDS: · Low employee engagement · Opaque and misaligned · Lack of creativity · Keep reinventing the wheel · Can’t be nimble · Can’t capitalize on resources · At competitive disadvantage · Slow to change · No perspective on future The social business is alive with energy and big ideas — you might call it a Renaissance for the information age. After decades of mechanistic, dehumanizing, process-oriented management dogma, progressive organizations are waking up to the disturbing truth that they’ve squeezed all the creativity out of their business. When companies embrace organic, passionate, socially-savvy initiatives, they blossom. Who benefits? Everyone. Community Manager Collaborative Consultant Change Agent Content Editor Greater achievement Higher performance Culture that’s more comfortable communicating, collaborating Transparency & trust Overall improvement in business practice Shorter decision- making cycles Authenticity is everywhere Attitude change in individuals creates long-term impact on culture Democratization of information Team-oriented, much flatter: exists beyond the org chart Greater acceptance of risk, failures Comfortable with outward-facing communication Greater business visibility: Info flows vertically and horizontally Leaders and experts can easily emerge KEY DIFFERENCES VERSUS TRADITIONAL BUSINESS: NEW BEHAVIORS IN INDIVIDUALS: CONNECT MORE DOTS: SOCIAL BUSINESS IS A MARATHON — NOT A SPRINT: IMPACT ON THE GLOBAL WORKFORCE: MASSIVE SHIFT FROM “ME” TO “WE”: DEFINING ATTRIBUTES OF THE SOCIALLY EVOLVED BUSINESS: Structured, not very useful · Capture of information · Taxonomy of knowledge · Top-down · · Gather 1st, organize 2nd · Capture of interaction · Folksonomy of knowledge · Community Partners More connected and efficient, can be included in conversations Finance More innovative and transparent, can allocate resources better, give the department a human face Line Managers Proactive, have faster turnaround, work out loud, increase employee engagement PAINS FELT BY ORGANIZATIONS THAT ARE NOT SOCIALLY-EVOLVED: KNOWLEDGE MANAGEMENT SOCIAL BUSINESS: VS EASILY ACCESSIBLE TECHNOLOGIES: NEW ROLES: REAL-TIME CREATIVE COLLECTIVE AUTHENTIC ENCOURAGING OPEN TRANSPARENT COHESIVE TRUSTED COLLABORATIVE CUSTOMER-CENTRIC BUSINESS BENEFITS FOR: Marketing More playful, faster, responsive, stream- lined and direct Sales Fluid and continuous relationships cultivated online R&D More agile, innovative with decreased dev cycles, increased opps for outsourcing Customer service More caring, direct, accessible — embraces and deals with mistakes Customers Have a say and know it — they feel the authenticity BUSINESS BENEFITS FOR: · Thinkers can release thoughts · More questioning · Less risk-averse · Things get done because people want to versus are told to · Enables all to ask questions and get answers · More open to sharing · Introverts become extroverts · Diverse audiences join together · Pride in being “the expert” · People “work out loud” · Ideas are crowdsourced · Openness is rewarded Clear guidelines allow everyone to speak openly on behalf of company What’s different? Who benefits?
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Transcript of Attributes of a Socially Optimized Business
S T A R T
HELLOMY ROLE IS
“EMERGENEER”
SOCI A L
METRICS TRENDSFEEDBACK ALERTS
Better connected
Break down barriers
Manage cultural differencesEasy to find experts
Alignment & perspective
Become more dynamic
Blogs Wikis
Video&
IMMobile
SALES
MKTGERP
R&D
CRM
!
WELearn more at http://socialbusinesscouncil.com
ATTRIBUTES OF A SOCIALLY OPTIMIZED BUSINESS
INTELLIGENCE & INSIGHTS VIA DASHBOARDS:
· Low employee engagement· Opaque and misaligned· Lack of creativity· Keep reinventing the wheel· Can’t be nimble· Can’t capitalize on resources· At competitive disadvantage· Slow to change· No perspective on future
The social business is alive with energy and big ideas — you might call it a Renaissance for the information age. After decades of mechanistic, dehumanizing, process-oriented management dogma, progressive organizations are waking up to the disturbing truth that they’ve squeezed all the creativity out of their business. When companies embrace organic, passionate, socially-savvy initiatives, they blossom. Who benefits? Everyone.
CommunityManager
Collaborative Consultant
ChangeAgent
ContentEditor
Greater achievementHigher performance
Culture that’s more comfortable communicating, collaborating
Transparency & trust
Overall improvementin business practice
Shorter decision-making cycles
Authenticity is everywhere
Attitude change in individuals
creates long-term impact on culture
Democratizationof information
Team-oriented, much flatter: exists beyond the org chart
Greater acceptance
of risk, failures
Comfortable withoutward-facingcommunication
Greater business visibility: Info flows vertically and horizontally
Leaders and expertscan easily emerge
KEY DIFFERENCES VERSUSTRADITIONAL BUSINESS:
NEW BEHAVIORS IN INDIVIDUALS:
CONNECT MORE DOTS:
SOCIAL BUSINESS IS A MARATHON — NOT A SPRINT:
IMPACT ON THE GLOBALWORKFORCE:
MASSIVE SHIFT FROM “ME” TO “WE”:
DEFINING ATTRIBUTESOF THE SOCIALLY EVOLVED BUSINESS:
Structured, not very useful ·Capture of information ·
Taxonomy of knowledge ·Top-down ·
· Gather 1st, organize 2nd· Capture of interaction· Folksonomy of knowledge· Community
PartnersMore connected and efficient, can be included in conversations
FinanceMore innovative and transparent, can allocate resources better, give the department a human face
Line ManagersProactive, have faster turnaround, work out loud, increase employee engagement
PAINS FELT BY ORGANIZATIONS THAT ARE NOT SOCIALLY-EVOLVED:
KNOWLEDGEMANAGEMENT
SOCIALBUSINESS:VS
EASILY ACCESSIBLETECHNOLOGIES:
NEW ROLES:
REAL-TIME CREATIVECOLLECTIVE
AUTHENTICENCOURAGING
OPEN
TRANSPARENT
COHESIVE
TRUSTED
COLLABORATIVECUSTOMER-CENTRIC
BUSINESS BENEFITS FOR:MarketingMore playful, faster, responsive, stream-lined and direct
SalesFluid and continuous relationships cultivated online
R&DMore agile, innovative with decreased dev cycles, increased opps for outsourcing
Customer serviceMore caring, direct, accessible — embraces and deals with mistakes
CustomersHave a say and know it — they feel the authenticity
BUSINESS BENEFITS FOR:
· Thinkers can release thoughts
· More questioning· Less risk-averse
· Things get done because people want to versus are told to
· Enables all to ask questions and get answers
· More open to sharing· Introverts become extroverts
· Diverse audiences join together· Pride in being “the expert”
· People “work out loud”· Ideas are crowdsourced· Openness is rewarded
Clear guidelines allow everyone to speak openly on
behalf of company What’s different? Who benefits?
