Attractive & Sustainable Urban Mobilityviajeoplus.eu/wp-content/uploads/sites/4/2015/03/6... ·...
Transcript of Attractive & Sustainable Urban Mobilityviajeoplus.eu/wp-content/uploads/sites/4/2015/03/6... ·...
Dr. Magnus Kuschel
Attractive & Sustainable Urban Mobility
Exchange Experiences between Europe and Latin America
Rio de Janeiro and São Paulo, Brazil
23-25 March 2015
[email protected] All rights reserved 2010
Set your target.
See the progress.
Share experiences.
Define tu meta.
Observa el progreso.
Comparte experiencias.
Leave the car, take bus, get 16 points
“It is very valuable to work together with Commute Greener!”
“Our city has an ambitious Green Plan and transportation is oneimportant area. The opportunity to both measure and reduce CO2emissions makes Commute Greener suitable for integration withour Environmental Management System.”
Martha Delgado, Secretary of Environment in the government ofMexico City
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Campaigns withuniversities, R&Dinstitutes, comp-anies etc. Positiveresults and targets
>500 t CO2 offset
To empower as anopen innovationplatform, welcomingmore to join thejourney towardssustainabledevelopment
Received the IndianParivartan award forinnovation andsustainability>50.000 engaged viaFacebook
>100.000 greener tripsper month
Origin in aheritiage ofinnovationsand environ-mental care
The first campaignwith the City ofGothenburg, thenwith Mexico City
>2000 connectedcommuters
Commute Greenerprototype work forVolvo employeesto measure time,CO2 and $
2009 2010 - 2014 2015-
Smarter ways have grown Commute Greener!
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Commute Greener stakeholders, WIIFM?
CorporateCSR
ManagerPTA
TrafficPlanner
CityMobilityManager
CityCommuter
PTOTransportPlanner
FleetOwner
http://youtu.be/WUIpvwhI5N0
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So, we helpyou to track,visualise &incentivise
Everydaytravelpatterns
Modes oftransport
Customersatisfaction
Supply isaffacted by + +
=
’Whats in it for me’ Available Options
Demand isaffected by + +
Acknowledgement& Rewards
The rationale to Commute Greener!
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Easy to implement strategy
- Execute Online Campaign
Follow-up and report- 1st analyses of result
Commute greener Certification award
Collaboration Session 1- Target group- Verify contact information- Send out invitations
Activity
- Monitor progress
1 2 3 4 5 6 7 8 9 10 11 12
Collaboration Session 2- Current Co2 Footprint statement
Campaign
Week
Launch and setup
- Collaboration session about the result
- User feedback (samples)
- 2nd analyses and final reporting
1. Wellproven
2. Attractive andmeasurableresults
3. Experience to provideflexibility, quality andsecurity
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GothenburgMexico CityVattenfall
KeolisApps available>30 countries
Easy-to-implement efforts with measurable results
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Key achievements equals onthree month basis
3.000participants
50.000participants
Saved CO2 (kg) 43.200 720.000
Saved travel expenses ($) 100.000 2.000.000
Reduced cases heart disease ~1 >20
Zero Emission Miles (km) 800.000 14.000.000
Valuable results with Commute Greener!
Inflow/outflow patterns
Socio-demographic data
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• Smart ways that reuse infrastructure and leverage positive changesWeb, mobile phones and App
• Customers are cities, corporations and individuals• Traffic data and intelligent traffic management for all modes of transport• Promotes ecoMobility, green efficiency and quality of life• Win new customers, retain attention and improve relations
• Dedicated initiatives such as friendly competitions with benefits for:• Health, Money, Time and a Better Planet• Revenue increases & decrease cost
• Track record from Mexico City, Göteborg and USA with growing results+25% public transport from the target groups>10 km ‘Zero emission miles’ and more exercise per person>1000 € in fuel savings per group of 50 people>30minutes of more quality time per week>30% CO2 reductions
Summary: Your showcase with Commute Greener!
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Get further results on a proven open innovation platform
A smarter way to measure change
Make improvements on the go!
Mobility as a service
Subscribe to everyday travels
The Go:Smart project, Gothenburg
è The Seamless traveller
è The Rewarded traveller
è The Electrified Traveller
http://closer.lindholmen.se/en/about-closer/gosmart
Real people & real travel2012-201420 million SEK50% Vinnova
Everyday travel, made easier!
http://vimeo.com/96486671Högskolan i Väst, Design students
Showtime Go:Smart
http://youtu.be/ylQzi0P39D4
The Go:Smart project, Gothenburg
Safe QuiteClean
è The Seamless traveller
è The Rewarded traveller
è The Electrified Traveller
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UbiGo, what is it…
1. Subscribtion basedon customer needs
2. Get going!UBIGO app (platform)
3. Connectivity, controland convenience
è Everyday travelsmade easier!
FunctionalityAgreementsConvenience
Simple, flexible, priceworthy everyday travel – with a bonus!
Publictransport
Poolcar
Bike access
Rental car
Taxi
Services(eg food)
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From 150€/m
One interaction (‘app’, one invoice, E2E, one ‘support’)
One solution to solve all everyday transport(Morning to evening, Monday to Sunday, January to December)
Bicycle pool (All inclusive)
Public transport (bus, tram, train, ferry…)
Rental car (days, weekend, week/s)
Carpool (hours)
Taxi (last mile and discount)
Versatility services (grocery shopping delivery, ebike, festival…)
Bonus points and offers promote sustainable development
Persons in the household can share the subscribed services*
UbiGo give households a monthly flexible subscription
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All your everyday travels in a flexible subscribtion
http://vimeo.com/96486671
UbiGo
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UbiGo concept comparisons
Also compare with:- Frequent Flyer Miles- Prepaid Punch cardsFreedom, control
and convenience
The charter foreveryday travels
Spotify, portfolio of songsMusic-as-a-Service
Henry Ford:If I had asked peoplewhat they wanted, theywould have said fasterhorses.
Astrid Lindgren:All grand things startswith the ability toimagine...
Steve Jobs:People don’t know whatthey want until you showit to them.
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UbiGo buy, bundle and deliver attractive everyday travel to urban households andorganisations in a complete, simple and flexible subscribtion with all available modes oftransportation.
Reliable – Sustainable – Simplier!
UbiGo deliverattractive everyday
travels
Customers buysubscribtions
• Prepaid subscribtions• Piece of the cash pool• Knowledge of the whole journey
Bonus
UbiGo has a business model for sustainable development
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The 10.000 rule?
Still, since UbiGo is data driven with analytics...
...just starting towards sustainable development!http://analysis.telematicsupdate.com/v2x-safety/future-mobility-solutions-what-role-carmaker-part-i
www.facebook.com/photo.php?v=491078391012541
Article examples
Customer reference
Video cliphttp://vimeo.com/96486671
www.UbiGo.me /about-eng
’beta’ customers already made and paid for more than 10.000 journeys = proven in action!
http://itsworldcongress.org/wp-content/uploads/2014/08/ITSWC_2014_Final-Program.pdf
Real HouseholdsReal MoneyReal ServicesReal Integration
Real everydaytravels, issues, problems, opportunities,data and lots of real-time transactions
Faktura
Er ref:Vår ref:
Hans Arby
Maria Hellberg
Prebendegatan 2641877 GöteborgSweden
Hans Arby
Fakturadatum: 2013-12-20Fakturanr: 10444Förfallodag: 2014-01-1504440OCR nr:Kundnr: 2360
15 dagar netto
Bet.villkor:
Netto
EnhetsprisAnt
Enhet
Beskrivning
Artikel5011
Kollektivtrafik Januari: 30 dagar, zon 1
(L)1,00
600,00566,04
5012Bil Januari: 12 Timmar
(H)1,00
825,00660,00
5012Bil November: til lköp biltimmar
(H)1,00
206,00164,80
5011Kollektivtrafik November: tillköp
(L)1,00
20,0018,87
1 409,71
Netto:Att betala:
1 651,00SEK
Moms 25% (H): SEK 206,20 Underlag SEK 824,80 - Moms 6% (L): SEK 35,09
Underlag SEK 584,91Obs: Betalningen måste markeras med OCR-nrGodkänd för F-skatt
Lindholmen Science Park AktiebolagBOX 8077402 78 GöteborgSweden
www.lindholmen.se
Telefon: 031-7647000
Bankkonto: 6241361009798SWIFT: HANDSESSXXXIBAN-NR: SE2260000000000361009798Org.nr: 556568-6366
Svenska HandelsbankenGodkänd för F-skatt
Bankgiro 5266-8928
Real customer testamonial:www.facebook.com/photo.php?v=491078391012541
A mobility serviceintegrator mayenable new and
convenientservices
TransportOperators
RailBus
Carsharing
Bikes
TechnologySolutions
WEB 2.0MOBILE 2.0
GIS
TelecomOperators
Travelplanners
Long Distance Mobility
Short Distance Urban Mobility
PaymentEngine
Mobility service integrators bridge stakeholder needs
There are needs for aninnovative concept of adynamic transport solutionthat seamlessly integrate andreward different modes into away that makes PersonalTravel choices easier andSimple, Secure, Convenientand promote SustainableDevelopment
Mobility service integratorsare exploring and exploitingthe possibilities that Web andMobile tech have enabled aswell as leverage collaboration
*The company logos mentioned are only for descriptive purposeAdapted from: Frost & Sullivan / Tekes
OEM
Taxi
OEM
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TrafficSystem
Management
MobilityManagement
Where is your position?
telematics
Source:European Platform on Mobility Management
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• A solution for mobility management to get smarter ways in urban cities. Proven versions for dedicated set-up as well as open for public.
• Enables mobility management set-up, campaigns and outreach activities with measurable effects.• Enables positive behavioural changes and improved travel decision support for city commuters.• Enables better policy making and efficiency in public transportation route and schedule planning.• Utilizing GPS, map routing, social network, gamification, BIGdata analytics and cloud hosting technology.• Information at reach for stakeholders, customers and users from any computer, tablet and phone with an internet connection.
Commute Greener at a glance
Incentives, acknowledgement & rewards- Promoting modal shift- Mobility incentive and loyalty schemes- Challenges, badges, leaderboards- Social network features
Cost benefit analysis- CO2 and cost reductions, health gains- Graphs & reports
Available options- Personalized ride share suggestions- Ride share match making – multi modal- Ride share chat & messaging- Personalized traffic alerts
Analysis & Planning- Travel pattern analysis- Modal split analysis- Driver/passenger/rider
satisfaction analysis
Features
- Mobility Management- Engage, Measure, Check, Act
- Public transportation authorities (PTA)- Traffic planner- Customer service manager
- Public transport operators (PTO)- Transport planner- Customer service manager
- City authorities- Mobility manager- Environmental manager- Mobility Management Agencies
- Agencies- Mobility management consultant
- Private companies- Fleet manager- CSR Environmental manager
Segment & Target group
Commute decision engagement- Personalized ride share suggestions- Incentives and rewards function- Impact simulation and visualization to support
everyday travel decisions.
Urban mobility campaign tool- Customized challenges and leaderboards- Customized badges with rewards to unlock- Extensive social network viral effect support
Route and schedule planning tool- Peak hour forecasting- Multimodal route demand forecasting- API, ITS and ICT support
Examples
In short:CommuteGreener is a solution that
empower a smart choice in everyday travel