Attractive Sectors ICT€¦ · automation technologies provided over the Internet using public...

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The ICT industry has been rapidly growing and changing worldwide with the expansion of smartphones and cloud services. The changes range widely from content platforms or upper layer industry, the ICT service industry including B2B solutions or data center businesses, the integrator industry responsible for system construction, telecommunications carriers establishing mobile and fixed communications, and telecommunications equipment vendors providing telecommunications equipment, to terminal makers manufacturing smart phones or liquid crystal televisions. The real domestic production of the ICT industry in 2013 was approximately 98 trillion yen. Information communication-related services, telecommunications, and information services rank high among all ICT industries, making up a majority of the total. In addition, the global ICT market is expected to reach 4.68 trillion dollars in 2013, of which the Japanese market accounts for 8.5%, the third largest in the world. 1. Overview World information services market share by country *Source: Digital Planet 2010 (WITSA) 1 Progress in the development of ICT infrastructure and the use of ICT helps develop the entire industry ICT industry real domestic production *Source:"Survey of ICT Economic Analysis" by the Ministry of Internal Affairs and Communications *Source:"Survey of ICT Economic Analysis" by the Ministry of Internal Affairs and Communications ICT Information and Communication Technology Attractive Sectors Component proportion of ICT industry real domestic production (2013) 0 20 40 60 80 100 120 1995 96 97 98 99 2000 01 02 03 04 05 06 07 08 09 10 11 12 13 Year (Trillion yen) 26.9% China China 11.8% Japan Japan 8.5% 8.5% Germany Germany 5.1% Others Others US US 47.7% Information communication- related services 19.9% Information communication- related services 19.9% Telecommunications 18.9% Telecommunications 18.9% Information services 18.3% Information services 18.3% Research 15.0% Research 15.0% Information communication- related manufacturing 12.3% Information communication- related manufacturing 12.3% Video/audio/char acter information production 6.6% Video/audio/char acter information production 6.6% Internet based sevices 5.0% Internet based sevices 5.0% Broadcasting3.6% Broadcasting3.6% Information communication- related construction 0.3% Information communication- related construction 0.3% 98 Trillion yen July 2016

Transcript of Attractive Sectors ICT€¦ · automation technologies provided over the Internet using public...

Page 1: Attractive Sectors ICT€¦ · automation technologies provided over the Internet using public clouds (IT vendors' cloud infrastructures). This cloud infrastructure services market

The ICT industry has been rapidly growing and changing

worldwide with the expansion of smartphones and cloud services.

The changes range widely from content platforms or upper layer

industry, the ICT service industry including B2B solutions or data

center businesses, the integrator industry responsible for system

construction, telecommunications carriers establishing mobile and

fixed communications, and telecommunications equipment vendors

providing telecommunications equipment, to terminal makers

manufacturing smart phones or liquid crystal televisions.

The real domestic production of the ICT industry in 2013 was

approximately 98 trillion yen. Information communication-related

services, telecommunications, and information services rank high

among all ICT industries, making up a majority of the total.

In addition, the global ICT market is expected to reach 4.68 trillion

dollars in 2013, of which the Japanese market accounts for 8.5%,

the third largest in the world.

1. Overview

World information services market share by country

*Source: Digital Planet 2010 (WITSA)

1

Progress in the development of ICT infrastructure and the use of ICT helps develop the entire industry

ICT industry real domestic production

*Source:"Survey of ICT Economic Analysis" by the Ministry of Internal Affairs and Communications

*Source:"Survey of ICT Economic Analysis" by the Ministry of Internal Affairs and Communications

ICTInformation and Communication Technology

Attractive Sectors

Component proportion of ICT industry real domestic production (2013)

0

20

40

60

80

100

120

1995 96 97 98 99 2000 01 02 03 04 05 06 07 08 09 10 11 12 13Year

(Trillion yen)

26.9%

ChinaChina11.8%

JapanJapan8.5%8.5%GermanyGermany

5.1%

OthersOthers

USUS

47.7%

Information communication-related services

19.9%

Information communication-related services

19.9%

Telecommunications 18.9%

Telecommunications 18.9%

Information services 18.3%

Information services 18.3%

Research15.0%

Research15.0%

Information communication-

related manufacturing

12.3%

Information communication-

related manufacturing

12.3%

Video/audio/character information

production6.6%

Video/audio/character information

production6.6%

Internet based

sevices5.0%

Internet based

sevices5.0%

Broadcasting3.6%Broadcasting3.6% Informationcommunication-

relatedconstruction 0.3%

Informationcommunication-

relatedconstruction 0.3%

98 Trillionyen

July 2016

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I C TInformation and Communication Technology

*Source: "IT Investment by Domestic Companies 2015" by Yano Research Institute

The trend of IT investment by domestic privately owned

companies (including those in the fields of hardware, software, and

services) shows that domestic companies' IT investments remain

steady as the market scale has been continuously expanding.

The trend by field indicates that their investments targets are likely

to shift from hardware and software to services since IT vendors are

focusing their operations on cloud services. For that reason, on a

proportionate basis, the service field tends to increase, and this

trend is expected to continue for a while.

Market size of IT investments from domestic privately owned companies

FY2011 FY2012 FY2013 FY2014 FY2015forecast

FY2016forecast

FY2017forecast

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

10,000

10,200

10,400

10,600

10,800

11,000

11,200

11,400

11,600

11,800

12,000(1 billion yen)

10,72410,724 10,92510,925

11,31811,318

11,63511,635

11,76311,76311,69011,690

47%47% 48%48% 48%48%52%52% 50%50% 52%52% 53%53%

32%32% 32%32% 30%30% 30%30% 29%29% 29%29% 28%28%

21%21% 20%20% 22%22%18%18%

21%21% 19%19% 19%19%

10,63910,639

Services

Software

Hardware

July 2016

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Government efforts toward the advent of the IoT, big data, and artificial intelligence era

Government efforts toward the advent of the IoT, big data, and artificial intelligence era

The Japanese government is looking to real ize a society

comprehensively utilizing ICT on the basis of responses to social

changes resulting from the advent of the IoT, big data, and artificial

intelligence era.

The Japanese government is looking to real ize a society

comprehensively utilizing ICT on the basis of responses to social

changes resulting from the advent of the IoT, big data, and artificial

intelligence era.

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3

I C TInformation and Communication Technology

Subsidies for the IoT field

The Ministry of Economy, Trade and Industry subsidizes the cost

of foreign companies in the IoT fields for setting up innovation

centers, or conducting experimental or feasibility studies (F/S) in

Japan in cooperation with Japanese companies and other

organizations in Japan.

Subsidies for the IoT field

The Ministry of Economy, Trade and Industry subsidizes the cost

of foreign companies in the IoT fields for setting up innovation

centers, or conducting experimental or feasibility studies (F/S) in

Japan in cooperation with Japanese companies and other

organizations in Japan.

2

The government also aims to accelerate the institutional reform

and development of rules and regulations for further integration of

IoT technologies into society. In regards to this, Prime Minister Abe

gave the following instructions at the second public-private dialogue

conducted in November 2015.

(1) Strengthen cybersecurity countermeasures of

government institutions and private businesses

(2) Expand the use of the “My Number System,” the Social

Security and Tax Number System (to official family

registers, passports, and securities, in addition to bank

accounts and special health check-ups)

(3) Promote the use of Individual Number Cards (for use as

health insurance cards, integration with credit cards)

(4) Establish rules and regulations for creating new markets

in the area of sharing economy, drones, etc.

(5) Create institutions in charge of securely distributing

personal information (tentative name)

(6) Promote ICT in the medical and nursing care sectors

2. Government Efforts

Active efforts to realize a society in which ICT is utilized

Total budget: 1 billion yen

Main contents of the utilization of ICT

(1) Realize mobility services with a driverless system and

automated driving technologies on highways by the 2020

Tokyo Olympic and Paralympic Games. Complete

regulatory reform by 2017.

(2) Realize drone delivery services in three years. Identify

necessary policies/roadmaps by the summer 2016.

(3) Extend the operational limit of remotely piloted drones and

construction machinery. Complete necessary reforms on

radio waves by the summer 2016.

*Source:Prime Minister of Japan and His Cabinet "Abenomics is Progressing towards the Reinvigoration of the Japanese Economy, May 2016” prepared by Yano Research Institute.

*Source:Prime Minister of Japan and His Cabinet "Abenomics is Progressing towards the Reinvigoration of the Japanese Economy, May 2016” prepared by Yano Research Institute.

*Source:"Fiscal Year 2015 Subsidy Program for Global Innovation Centers, Application Guidelines" by JETRO

Overview of the Subsidy Program for Global Innovation Centers

(4) Enable to use of medical diagnostic systems utilizing

software-loaded artificial intelligence (AI) in three years.

Formulate a guideline on examination of software-loaded

AI by the spring 2016.

Contents of Prime Minister Abe's instructions for regulatory reform and necessary policies

No. Project category

Details Subsidy Rates

1 Establishment of global innovation centers

Design, facility purchase and rental, equipment and machinery, construction, surveying and tests, etc.

Up to one-third

2 Experimental studies

Costs for researchers' employment, business trips, interpretation and translation, outsourcing, tests, equipment and machinery, etc.

Up to two-thirds

3 Feasibility studies (F/S)

Costs for researchers' employment, business trips, interpretation and translation, outsourcing, etc.

Fixed amount (up to JPY 10 million)

July 2016

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Data center market

The trend of expansion continues due to business continuity measures and increasing data volume

Due to increasing data volume handled by companies with the

advent of the big data era and increasing needs for business

continuity measures against disasters triggered by the Great Eastern

Japan Earthquake, the data center market remains robust.

Main players in this market include Japanese companies such as

NTT DATA and AT TOKYO and foreign companies such as IBM Japan

(US) and KVH (US).

Data center market

The trend of expansion continues due to business continuity measures and increasing data volume

Due to increasing data volume handled by companies with the

advent of the big data era and increasing needs for business

continuity measures against disasters triggered by the Great Eastern

Japan Earthquake, the data center market remains robust.

Main players in this market include Japanese companies such as

NTT DATA and AT TOKYO and foreign companies such as IBM Japan

(US) and KVH (US).

3. Attractive Markets

Change in scale of data center services market

*Source:"Actual Conditions of Data Center Business and Investment Trend 2015" by Yano Research Institute

This report covers the following six attractive markets in Japan.

Data center market

Cloud market

AI (artificial intelligence) market

FinTech market

Iot/M2M market

Sharing economy/net services market

1

Cloud market

With successful cases in utilizing cloud infrastructure emerging, the market is expected to keep expanding

As hybrid cloud and multi-cloud methods gain increasing

recognition due to the expansion of the data center market, more

companies are switching from previously used on-premises

computing to cloud computing, and cloud infrastructure services

utilizing IoT are also expanding. As the Japanese market shifts to its

practical phase, it is expected to grow further hereafter.*

In addition, as more companies successfully utilizing cloud

infrastructure come to light, more companies are encouraged to

introduce cloud computing, and those already using it show signs of

expanding the scale of implementation. Also, the expansion of cloud

infrastructure in Japan is likely to lead to global expansion in many

cases, while medium-sized companies are gradually commencing

utilization of cloud computing, which means that the range of use is

widening.

Main players in this market include Japanese companies such as

NTT Communications and Internet Initiative, and US companies such

as Amazon Web Service, Salesforce.com, Microsoft Japan, IBM

Japan, and Google Japan.

* Cloud infrastructure services (IaaS [Infrastructure as a Service] and PaaS [Platform

as a Service]) mean cloud computing environments with virtualization and

automation technologies provided over the Internet using public clouds (IT

vendors' cloud infrastructures). This cloud infrastructure services market does not

include SaaS (Software as a Service).

Cloud market

With successful cases in utilizing cloud infrastructure emerging, the market is expected to keep expanding

As hybrid cloud and multi-cloud methods gain increasing

recognition due to the expansion of the data center market, more

companies are switching from previously used on-premises

computing to cloud computing, and cloud infrastructure services

utilizing IoT are also expanding. As the Japanese market shifts to its

practical phase, it is expected to grow further hereafter.*

In addition, as more companies successfully utilizing cloud

infrastructure come to light, more companies are encouraged to

introduce cloud computing, and those already using it show signs of

expanding the scale of implementation. Also, the expansion of cloud

infrastructure in Japan is likely to lead to global expansion in many

cases, while medium-sized companies are gradually commencing

utilization of cloud computing, which means that the range of use is

widening.

Main players in this market include Japanese companies such as

NTT Communications and Internet Initiative, and US companies such

as Amazon Web Service, Salesforce.com, Microsoft Japan, IBM

Japan, and Google Japan.

* Cloud infrastructure services (IaaS [Infrastructure as a Service] and PaaS [Platform

as a Service]) mean cloud computing environments with virtualization and

automation technologies provided over the Internet using public clouds (IT

vendors' cloud infrastructures). This cloud infrastructure services market does not

include SaaS (Software as a Service).

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I C TInformation and Communication Technology

2

*Source:"Actual Conditions and Prospect of 2015 Cloud Computing (IaaS/PaaS) Market" by Yano Research Institute

1

2

3

4

5

6

Scale of domestic cloud infrastructure (IaaS/PaaS) services market

1.8401.8401.9231.923

2.0102.0102.0982.098

2.1862.1862.2722.272

2.3592.359

0

1

2

3(Trillion yen)

FY2012 FY2013 FY2014 FY2015(forecast)

FY2016(forecast)

FY2017(forecast)

FY2018(forecast)

39396161

9191

126126

170170

222222

290290

0

100

200

300

400(Billion yen)

2012 2013 2014 2015(forecast)

2016(forecast)

2017(forecast)

2018(forecast)

July 2016

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Examples of AI cloud

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I C TInformation and Communication Technology

Examples of partnerships between domestic AI-related companies and operating companies

*Source: "2015 Market Reform and Future Prospect by AI (Artificial Intelligence)/Big Data" by Yano Research Institute.

AI (artificial intelligence) market

The newly formed AI market will have a great impact on various industries in the future

Artificial intelligence technologies are booming in various fields

and activating existing market.

AI is booming with the move into an era in which anyone can

easily collect and analyze data. Meanwhile, major cloud vendors

have started services utilizing AI functions (Chart 8) such as machine

learning, which has lowered the technical and cost barriers to using

big data with AI and enabled corporations to use AI technologies.

The boom is also attributed in part to the advent of iconic

products/services including Watson (IBM), Pepper (SoftBank), and

Siri (Apple).

In the AI field, the United States is the dominant player and takes

the lead in terms of technologies and business. Leading companies

in the web industry such as Google, Facebook, Amazon, Apple,

Microsoft, and IBM have internally implemented and operate a

series of processes from collecting big data, making analyses with

AI, giving feedback to businesses, and providing services for

customers.

Players in Japan are classified broadly into large ICT corporations,

which have years of experience in AI research, and AI venture

companies, which have an advantage in advanced technologies.

Large companies include Hitachi, NEC, and NTT DATA. It is

remarkable that venture companies are working in partnership with

operating companies.(Chart 9)

AI technologies are expected to be used for various purposes

including image/voice recognition, forecast analysis, and language

processing. The market is said to be currently at the early stage of

development, and thus appears to have great potential. In addition,

AI is considered to have an impact on various industries and the

technologies bringing about major changes in industrial structures.

Under such circumstances, the fields likely to produce results in a

relatively short period of time include trading and fraud detection,

which are widely used mainly in the financial sector, new drug

development in the pharmaceutical sectors, and natural science in

the biological field.

From a long-term perspective, promising fields are robots for

factories, industrial service robots (medical, nursing, security, and

disaster response fields), household service robots, self-driving

vehicles, and drones. These robots are equipped with a different

from that of past concepts.

Providing companies Examplaes of services

Microsoft Japan・ Azure Machine Learning ・ Cortana Analytics Suite

Amazon ・ Amazon Machine Learning

IBM ・ Watson Analytics

Toshiba ・ RECAIUS

NTT Communications ・ CLARA with SOINN

AlpacaDB ・ Labellio

Treasure Data ・ Hivemall

UBIC ・ Intelligence Cloud

FUJITSU ・ Zinrai

AI-related companies

Fields of expertise Partner companies Fields Announcement date

PreferredNetworks

IoT, deep learning Toyota Motor Automated driving October 2014

Panasonic Automated driving June 2015

FANUC Industrial robots June 2015

UBIC Behavior information analysis NTT EAST NTT Medical Center Tokyo

Fall prevention March 2015

ISID Digital curation service March 2015

Digital Arts Countermeasures against information leakage

May 2015

ZMP Automated driving , robot Komatsu Automation of construction/mining machinery

February 2015

DeNA Robot Taxi May 2015

Sony Mobile Autonomous unmanned aerial vehicles July 2015

July 2016

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FinTech market

The market is a promising market in which the integration of industry, finance and IT creates new services

In Japan, the year 2015 is said to be the first year of FinTech,

which is gaining serious momentum. Information Services

International-Dentsu held an event for FinTech venture companies in

February 2012. Since then, the integration of industry, finance and

IT is gradually advancing.

The FinTech market has a variety of business fields, in which a

number of companies including venture companies participate

(Chart 11 on the next page). One of the fields, "cashless payment,"

has become a national goal, and that is one of the factors for which

FinTech is receiving attention. In view of a rapid increase in tourists

from abroad visiting Japan for the 2020 Tokyo Olympic and

Paralympic Games, "enhancement of payment and settlement

system" was decided under "Japan Revitalization Strategy Revised in

2014" at the cab inet meet ing in June 2014 to improve

convenience/efficiency through the spread of cashless payments.

In addition, the Bank of Tokyo-Mitsubishi UFJ has been holding a

settlement service event "FinTech Challenge" on a long-term basis

since February 2015. In this way, FinTech has steadily been receiving

increasing attention.

Of the fields described in Chart 11, "block chains," "cloud-type

accounting software,"and "social lending," are among promising

fields. With these fields leading the way, the FinTech market will

continue to grow. The market scale is expected to expand from 3.3

billion yen in FY2015 to 56.7 billion yen in FY2020.

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I C TInformation and Communication Technology

FinTech market scale

*Source:"2015-2016 Actual Conditions and Prospect of FinTech Market" by Yano Research Institute.

3.393.396.576.57

12.1912.19

22.2922.29

37.4337.43

56.7956.79

0

10

20

30

40

50

60(Billion yen)

FY2015 FY2016forecast

FY2017forecast

FY2018forecast

FY2019forecast

FY2020forecast

July 2016

Page 7: Attractive Sectors ICT€¦ · automation technologies provided over the Internet using public clouds (IT vendors' cloud infrastructures). This cloud infrastructure services market

*Source: "2015-2016 Actual Conditions and Prospect of FinTech Market" by Yano Research Institute

*Companies marked by an asterisk are foreign companies.

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FinTech market's main fields and participating companies

Fields Definition Company names

Financing (social lending) A service that intermediates investors as lenders and borrowers via the Internet

maneo market, Exchange Corporation, Crowdcredit

Crowdfunding A system in which a user becomes a project initiator, and raises money or collects cooperation from a large number of people via the Internet to accomplish objectives such as developing products or services, or realizing ideas

READYFOR, CyberAgent Crowd Funding, ALEX, enmono, Hyper Internets, GOOPA, SEARCH FIELD, One More, Emotional Brains, kibidango, WESYM, Bornrex, Crowdfunding

Investment services

Investments A service which decides on a policy for individual asset management and automatically prepares a well-diversified tailored portfolio based on the customer's risk tolerance or investment purposes using the Internet

MONEY DESIGN, Wealth Navi

Provision of information Services are the provision of information such as Community App's "Asukabu" or financial/economic media "ZUU" or database businesses. Information is provided through a variety of methods from applications to on-line media.

Finatext, ZUU

Payment/settlement There are real new settlement services and online new settlement services.

WebPay, Liquird, metaps, Coiney, BASE, Paidy, PayPal(*), Square(*)

Blockchain

Platform A system to record and certify transfers of rights using computers in a P2P network, which connect users

Tech Bureau, Orb

Cryptocurrency This means virtual currencies including Bitcoin. Services include advertising services, FX services, and payment services at Bitcoin exchanges or stores.

bitFlyer, ResuPress, Tech Bureau ("Zaif"), bitbank, BtcBox, Kraken(*)

Corporate accounting

Cloud-type accounting software This software does not need to be installed, and it can be accessed by PCs or smartphones. A major feature is that it can be used without any knowledge of bookkeeping.

freee, Money Forward ("MF Cloud Series"), Accounting SaaS Japan, SmileWorks

Accounting/finance cloud services

These services mean services which compile a database of accounting information with mailed receipts only, and serve as an agency to prepare financial documents including bills or conduct mailing work.

MerryBiz, Misoca, MakeLeaps

Household account/expense reimbursement applications

Household account/asset management

When a user photographs a receipt and sends it to an application providing company, the application converts it into data and automatically reflects the household account data in the household account book within the application.

BearTail, Money Forward ("Money Forward"), Moneytree, Zaim, MoneySmart, Crowd Cast

Expense reimbursement This application prepares expense reports from smart devices and restores data in cloud storage. An administrator can check, approve, reject, and reimburse expense reports at one time.

BearTail, Moneytree, Crowd Cast

Security services for financial institutions

These companies provide security services mainly for financial institutions. They provide various services including next-generation spambot countermeasure tools, password list attack countermeasures, and the table of random numbers with patterned existing one-time passwords.

Capy, BankGuard

July 2016

I C TInformation and Communication Technology

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Business fields (industries)

Main participating companies

Devices [Sensor] ROHM, Murata Manufacturing, OMRON, etc.

[Semiconductor] Intel (US), Samsung Electronics (Korea), Qualcomm (US), etc.

Communications modules

Seiko Solutions, Kyocera, Oki Electric Industry,Digi International (US), etc.

Communications carriers

NTT DOCOMO, KDDI, SoftBank, etc.

Software IBM (US), carrier in-house development, etc.

Cloud infrastructure (all-purpose cloud)

Microsoft (US), Amazon (US),IBM (US), etc.

IoT/M2M platforms PTC (US), GE (US), OSIsoft (US), etc.

*Source: "Expanding M2M Market Using IoT 2016" by Yano Research Institute.

*Source: "Expanding M2M Market Using IoT 2016" by Yano Research Institute.

Business fields (industries) and main participating companies in

the market are as shown in the following chart. (Of the main

participating companies, foreign companies are listed with the name

of the country in parentheses.)

Iot/M2M market

The development of service-oriented "things" raises expectations for the formulation of a large market

The use of IoT (Internet of Things) has recently proliferated. A

wide variety of things including automobiles, home electric

appliances, robots, and facilities connect and exchange information

over the Internet, creating new added-value. Consequently, future

trends in and expansion of the market are drawing attention as the

market contributes not only to sales of products but also to the

provision of services using products, the development of so-called

service-oriented things.

The domestic IoT market is expected to rapidly grow at an annual

average growth rate of 32.8% from FY2014 (actual) to FY2019

(projected). This is partly due to improvements in costs and

added-value products.

Iot/M2M market

The development of service-oriented "things" raises expectations for the formulation of a large market

The use of IoT (Internet of Things) has recently proliferated. A

wide variety of things including automobiles, home electric

appliances, robots, and facilities connect and exchange information

over the Internet, creating new added-value. Consequently, future

trends in and expansion of the market are drawing attention as the

market contributes not only to sales of products but also to the

provision of services using products, the development of so-called

service-oriented things.

The domestic IoT market is expected to rapidly grow at an annual

average growth rate of 32.8% from FY2014 (actual) to FY2019

(projected). This is partly due to improvements in costs and

added-value products.

*Source: "Domestic IoT Market Scale (2014-2019)" by MM Research Institute

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I C TInformation and Communication Technology

Classification of IoT market

IoT market business fields (industries) and main participating companies

Domestic IoT market scale

173.3

293.0

452.3

552.9

645.9 715.9

5

FY2014 FY2015 FY2016 FY2017 FY2018 FY2019

(Billion yen)

0

100

200

300

400

500

600

700

800OthersApplication development/operationIoT platform/system architecture & operationNetwork/connectivitySensors/devices Fields Details of classification

Energy-related HEMS, BEMS, telemetering/automatic meter reading, smart grid, etc.

Facility/equipment monitoring

Factory-related, heavy machines/construction machines, elevators, vending machines, MFPs (multifunction peripherals), etc.

Distribution-related

Settlement, tracking, store energy monitoring, digital marketing, etc.

Automobile-related

Operation management, location information, telematics, connected car, etc.

Others Health care, agriculture/stock raising, infrastructure monitoring, security, monitoring services, environmental measurement, etc.

July 2016

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Expected sharing economy market proportion

*Source: "Actual Conditions and Prospect of Sharing Economy Market" by Yano Research Institute.

As for market trends in the sharing economy, a system to exempt

minpaku (short-term rentals of private homes and apartments to

tourists) from the Hotel and Ryokan Management Law has been

introduced in some national strategic special zones, partly as a result

of an increase in foreign tourists in FY2015. This system allows

private homes in such areas which meet certain standards to be

used as accommodations. This is expected to increase users of

lodging matching services (including Airbnb).

With the sharp increase in foreign tourists from FY2016, sharing

services of vehicles replacing public transportation and space are

expected to expand further.

In addition, with the abolition of the stock offering system "Green

Sheet" for unlisted small and medium-sized companies in 2018,

more companies are predicted to participate in investment-type

crowdfunding.

Taking the above points into consideration, the sharing economy

market is expected to continue growing.

The year 2015 is said to be the first year of sharing economy

services. Internet (on-demand) businesses sharing "events" as well

as antecedent "things" are expanding and have formed a market as

sharing economy services.

Vehicle sharing services including Uber (which entered Japan in

2013) have been joined by ORIX Auto (car sharing) since 2002, and

have formed the market over 10 years ago. For that reason, vehicle

sharing services account for the largest share of the sharing

economy market.

Sharing economy services are classified broadly into the following

markets as shown by chart 15. (Of main participating companies,

foreign companies are listed with the name of the country in

parentheses.)

Sharing economy/net services market

Sharing economy services of space and money are expected to expand in the future

Sharing economy/net services market

Sharing economy services of space and money are expected to expand in the future

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I C TInformation and Communication Technology

6

Sharing economy market scale

*Source:"Actual Conditions and Prospect of Sharing Economy Market" by Yano Research Institute

Main contents and participating companies of sharing economy

23.323.3

29.029.0

35.035.0

40.7 40.7 46.2 46.2

0

5

10

15

20

25

30

35

40

45

50(Billion yen)

FY2014 FY2018 (forecast)

Vehicles Vehicles Vehicles 79.2%79.2%

PeoplePeople11.6%11.6%

Money4.7%

ThingsThings2.7% Space

Space1.8%

60.2%60.2%

14.7%14.7%

14.1%14.1%

7.1%3.9%

MoneyMoney

Vehicles Vehicles Vehicles PeoplePeople

FY2014 FY2015 FY2016(projected)

FY2017(projected)

FY2018(projected)

Segment Main contents Main participating companies

Vehicles Car sharing, ridesharing, dispatch apps, etc. Uber (US), Park24, LINE, EarthCar, ORIX Auto, Car Sharing Japan, COGICOGI, Costyle

Space Matching of lodging at private homes, on-line parking reservations, frontage businesses, space markets, conference rooms for rent, offices for rent, etc.

Akippa, AGRIMEDIA, Airbnb Japan (US), Space Market, Nokisaki, Hyakusenrenma

Things Fashion sharing and more DMM.com, Treasure Factory, SUSTIANA, Licie, airCloset, OMNIS, mercari

People Crowdsourcing, online matching services, etc. INHEART, ANYTIMES, KitchHike, le-le-le

Money Crowdfunding and more Crowd Bank, maneo

July 2016

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July 2016