Attracting Small Businesses to YOUR Community3/3/2015 11 Vision for growth Leadership team with a...
Transcript of Attracting Small Businesses to YOUR Community3/3/2015 11 Vision for growth Leadership team with a...
3/3/2015
1
Attracting Small Businesses to Your Community Attracting Small Businesses to Your Community KORY ANDERSON
What does an entrepreneuer guy know about attracting businesses to communities?
3/3/2015
2
We tend to look only inside our community
Challenge of community development
St #1 U d t d th th ti
Seek first to Understand then to be Understood
Step #1: Understand the other perspective
Seek first to Understand, then to be UnderstoodSTEPHEN COVEY
3/3/2015
3
We really know what we want to be when we grow up
Misconception about Entrepreneurs
My Mission
Provide Solutions that make an Impact
My Mission
3/3/2015
4
3/3/2015
5
My Life Journey as an Entrepreneur
Doer – working with my hands
3/3/2015
6
Manager – managing with my mind
Leader – leading from the heartFargo, ND Mapleton, ND
Webster, SD Webster, SD
3/3/2015
7
Business in larger city
Advantages Dis-advantagesg
Availability of Professional and Technical positions
Larger pool of people to choose from
Intern opportunity with U i iti
g
More competitive environment for employees
Less loyalty in production workers
More difficult to attract d t i kUniversities and retain workers
Business in smaller community
Advantages Dis-advantagesg
Easier to attract and retain workers
Very loyal workforce
Family environment
g
Less available workforce
Can be more difficult to re-locate people to
Less available professional and technical workers
3/3/2015
8
Step #2: Identify WHAT makes a community attractivep y y
5 Requirements of an attractive community
3/3/2015
9
Opportunity
Resource Opportunity Resource Opportunity • Facilities, building, logistics, people
Business Opportunity • Need for product or services
Lifestyle
Appealing to people• Recreational attractions
• Social attractions
Availability of Resources• Support of basic living requirements
What percentage of lifestyle requirements are available in your community?
3/3/2015
10
Infrastructure
Good Educational system Good Educational system• Requirement to attract families
Available Housing Strong City management
• Ensure long term sustainability and growth
Community spirit
Welcoming environment Welcoming environment Social networking Feeling of togetherness Strong community support througout
3/3/2015
11
Vision for growth
Leadership team with a passion for growth Leadership team with a passion for growth Strategic growth plan Re-investment into the community
Reasons for choosing expansion in Webster, SD
Available factory that fit well with our requirements = Opportunity
Community had lifestyle attractions that were appealing to our main employee base
• Hunting, Fishing, and Outdoor Recreation
Strong infrastructure• Good School system • Available housing
Community Spirit • Welcome us to town celebration
Vision for growth • Well thought out sales presentation
3/3/2015
12
Step #3: Identify WHO makes a community attractivep y y
Who is interested in living in a community that is attractive to Small Business?
3/3/2015
13
How many of you are actively involved in making your community attractive?
The punishment the wise suffer who choose not to participate in government, is to live under the government of worse men.
PLATO
3/3/2015
14
The punishment the wise suffer who choose not to participate in their community, is to live under the community of worse men.
Step #4: Take ACTION to build an attractive communityp y
3/3/2015
15
Identify the Who, then the What.
Leadership Team
Share the communities values Share the communities values Fit and thrive in the community culture Enjoy working together Make the community a better place to be
3/3/2015
16
Build structure in the Team
Finance/Operations Sales/MarketingBudgeting
Grant/Loan work
Reporting
Community Service Events
Support Existing Companies
Marketing the Community
Selling to new Businesses
Attracting People
Build Relationships
Culture Building Events
Community Vision
Community Values Mission Statement Marketing Strategy Long Term Goals
3/3/2015
17
Where there is no vision, the people perishProverbs 29:18
Marketing Strategy
Identify what makes you “Unique” Identify what makes you Unique• Stengths
• Opportunities
• Resources
• Attractions
Your Target Market • Who is interested in what you offer
• What type of business or people share your Unique interests
3/3/2015
18
Long Term Goals
5 Year Target – Where do you want to be 5 Year Target Where do you want to be 3 Year Picture – What does it look like Annual Strategy – What do you need to do to get there
Community Success
VisionPeople
Action