Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel...

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Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride, AIA – Mithun Ryan Call, AIA – ELS Moderated by: Stephen Epstein Strogoff Consulting, Inc. A ttracting and R etaining T alent

Transcript of Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel...

Page 1: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

Attracting and Retaining TalentPanel Discussion

Anna MacDougall, RIBA – HEDBrandon Kent, AIA – Gould Evans

Lynn McBride, AIA – MithunRyan Call, AIA – ELS

Moderated by: Stephen EpsteinStrogoff Consulting, Inc.

Attracting and R

etaining Talent

Page 2: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

2www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Attracting and R

etaining Talent

Attracting and Retaining Talent

Design professionals constantly evaluate firms

The decision to join or remain with a firm dramatically influences a career trajectory

Firm leaders should evaluate the most important decision factors and develop strategic initiatives

A focused recruitment and retention policy results in comprehensive operational benefits

Page 3: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

3www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Strogoff Consulting, Inc. Attracting and R

etaining Talent

Leadership Development

Ownership Transitions

Mergers & Acquisitions

Strategic Retreats and Visioning Workshops

Practice Management

Financial Management

Partners with the AIA California Council

Partners with aecKnowledge

Page 4: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

4www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Strategic advisor and practice management consultant with Strogoff Consulting, Inc.

1998 – 2014: Principal with Hardy Holzman Pfeiffer Associates and its successor firm Pfeiffer Partners Architects in Los Angeles

Over 25-years of practice management experience including finance, operations, human resources and project management

Provide training in leadership development, financial management, and other practice management initiatives

Stephen Epstein Attracting and R

etaining Talent

Page 5: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

Anna M. MacDougall, RIBA

Page 6: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

LOCATIONS EMPLOYEES YEARS IN BUSINESS SERVICES PROVIDEDDESIGN AWARDS

5

300+

108

275+

10

ChicagoDetroit

Los AngelesSan Diego

San Francisco

Architecture + DesignInterior Architecture

Landscape ArchitectureStructural Engineering

Mechanical EngineeringElectrical EngineeringProject Management

Graphic Design + BrandingMaster Planning

Sustainable Consulting

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EMPLOYEES

300+ 100 of these employees have been with HED for over 10 years

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Corporate + Commercial

Healthcare

K-12 + Community Education

Science + Technology

Higher Education

Page 9: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,
Page 10: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,
Page 11: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

www.gouldevans.com

NATIONAL FIRM6 STUDIOS, 140+ EMPLOYEES

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» SUSTAINABILITY

69%Less Cooling Energy UsedThanASHRAE 90.1-2004

30%Of Roof Covered ByVegetation

100%Of Parking Covered ToReduceHeat Island Effect

NOAA SOUTHWEST FISHERIES SCIENCE CENTERUniversity of California San Diego – Scripps Campus | La Jolla, CA

Achieves 33% Reduction In Overall Energy Use

» LEED GOLD CERTIFIED «

CONNECTING SCIENTISTS TO THEIR WORLDDESIGN THAT INSPIRES AND PROPELS RESEARCH

Page 13: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

MONTCLAIR ELEMENTARY SCHOOL

SUSTAINABILITY IN TANDEMFOSTERING COMMUNITY SPIRIT

Oakland, CA

Page 14: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

HAMEL FAMILY WINES

INTEGRATED SUSTAINABILITYA STRIKING NEW VITICULTURE EXPERIENCE IN SONOMA

Sonoma, CA

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30 OTIS / CITY BALLET SCHOOLSan Francisco, CA

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An Introductionto Mithun—

Page 17: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

An Introduction to Mithun —

130 staff membersOffices in Seattle and San FranciscoArchitecture, Landscape Architecture, Interior Design, Urban Planning and Design

Housing and Mixed Use, Workplaces, Higher Education, Cultural and Civic, Schools, Retail and Hospitality, Urban Design and Planning

©Mithun

ABOVE RIGHTMithun Pier 56 Offices

BELOW RIGHTMithun Solomon Offices

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ABOVE—UCSD Mesa Nueva Graduate and Professional HousingSan Diego, CA

©Mithun

ABOVE—Architecture at Zero Competition UCSFSan Francisco, CA

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ABOVE—Wanapum Heritage CenterPriest Rapids, WA

©Mithun

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ABOVE—501 EllisMountainview, CA

©Mithun

ABOVE—1395 CharlestonMountainview, CA

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ABOVE—Weyerhaeuser Headquarters at 200 Occidental Seattle, WA

©Mithun

ABOVE—Coeur d’Alene Tribe ResortWorley, ID

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Mithun

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LOCATED IN DOWNTOWN BERKELEY, CA FOUNDED IN 1967

TYPICALLY 45-55 STAFF

URBAN DESIGNSPORTS AND REC. PERFORMING ARTSRETAIL & MIXED-USE

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HILLSDALE SHOPPING CENTER UNDER CONSTRUCTION

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CAL AQUATICS UNDER CONSTRUCTION

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OAKLAND FOX

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27www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Attracting and R

etaining Talent

Survey Purpose

Identify factors that motivate design professionals to join and remain committed to a firm

Facilitate dialogue about issues that influence career development and professional satisfaction

Highlight professional development topics design professionals find most important

Inspire firm leaders to use this information to develop a targeted talent retention strategy

Page 28: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

28www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Survey Method

Issued by AIACC to its members via email

Issued by Strogoff Consulting to its contacts via email

Posted to AIA discussion boards

Open from June 7, 2016 through June 22, 2016

Cloud based platform

Attracting and R

etaining Talent

Page 29: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

29www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Survey Results – Summary

Age Percentage

< 25 3.3%

25 – 35 22.7%

36 - 45 21.3%

46 - 55 21.5%

> 56 31.2%

Gender Percentage

Female 36.5%

Male 63.5%

Over 630 responses

Demographics:

Attracting and R

etaining Talent

Page 30: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

30www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Survey Results – Primary Decision Factors

Primary Decision Factors RankingWork / life balance 1

Compensation and benefits 2

Culture 3

Portfolio 4

Street reputation 5

Design innovation and leadership 6

Clear path for advancement 7

Design quality 8

Level and quality of professional development 9

Effective and inspirational leaders 10

Attracting and R

etaining Talent

Which primary decision factors are most important when evaluating whether to join or remain with a firm?

Page 31: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

31www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Primary Decision FactorsAttracting and R

etaining Talent

When contemplating joining a firm, which primary decision factors are most persuasive?

How do design professionals obtain information about these factors and how are communication channels evolving?

Page 32: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

32www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Primary Decision FactorsAttracting and R

etaining Talent

What actions can a firm take to make these key factors more compelling?

How can firms communicate these strategic advantages?

Page 33: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

33www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Primary Decision FactorsAttracting and R

etaining Talent

What factors are most important to the next generation of leaders when they consider whether a firm will earn their continued commitment?

Page 34: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

34www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Survey Results – Professional Development Topics

Professional Development Topics RankingProject management 1

Business development 2

Communications 3

Team leadership 4

Interview presentation techniques 5

Building technology 6

Firm leadership 7

Design leadership 8

Contract and fee negotiations 9

Career planning 10

Attracting and R

etaining Talent

Which professional development topics are most important when evaluating whether to join or remain with a firm?

Page 35: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

35www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Professional Development TopicsAttracting and R

etaining Talent

Which professional development topics could accelerate your career development objectives?

What would be an effective training approach?

Page 36: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

36www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Professional Development TopicsAttracting and R

etaining Talent

How much time per month can you invest in professional development?

How much time is ideal?

How much professional development should be done on company vs. personal time?

Page 37: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

37www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Professional Development TopicsAttracting and R

etaining Talent

What level of mentoring / coaching do you participate in – both receiving and providing?

What could be done to enhance your firm’s mentoring / coaching policy?

Page 38: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

38www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Professional Development TopicsAttracting and R

etaining Talent

Recommendations for integrating professional development, mentoring and coaching into your firm’s culture.

Page 39: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

39www.StrogoffConsulting.com 415.383.7011 June 30, 2016

Questions / Discussion

Attracting and R

etaining Talent

Page 40: Attracting and Retaining Talent A Panel Discussion · Attracting and Retaining Talent Panel Discussion Anna MacDougall, RIBA – HED Brandon Kent, AIA – Gould Evans Lynn McBride,

Strogoff Consulting, Inc.

[email protected]

StrogoffConsulting.com

415.383.7011Mill Valley, CA

Los Angeles, CA

Attracting and R

etaining Talent