Attorney Social Marketing

© Copyright – all rights reserved by Insightful Strategies

Overview:“Use Of 21st Century

Technology

For the 20th Century Lawyer”

ByJonathan D. BlotnerBlotner Social Media

Jonathan D. Blotner 20 years marketing, sales, PR consultant 16 years CEO, Media Director, J. Blotner

Advertising & PR Expertise: Social Marketing strategies and trends,

Media buying & planning, Public Relations, strong focus on marketing for the legal profession

Project development, marketing, & budgeting Author – topics include: Social Marketing, legal

marketing, traditional vs. non-traditional marketing, current trends relating to the insurance industry


What we will talk about todayWhat we will talk about today Introduction-What Is Social Media Marketing?

Why Social Media Marketing Matters

What Social Media Marketing Is REALLY About

Social Media Marketing Strategies Twitter LinkedIn Facebook YouTube Blogging

Social Media and The Relevance To the Legal Industry

“Fast Track Marketing” Social Media Marketing On 5 Hours A Week

The Future Of Social Media Marketing. What’s next?

Q & A

What Is Social Media Marketing?

“Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.”

-Wikipedia


Poll Question?

Are you currently using Social Media to promote your firm?

Yes

No


Why Social Media Marketing Matters

Positive exposure for your firm Can create new business relationships Contributes to high SEO rankings Ability to market the individuals and

competencies of your firm Creates client loyalty and following for your

firm Establishes credibility for your firm Using this marketing strategy shows that your

firm is a progressive, forward thinking firm


Why social Media Marketing Matters in the legal profession

“Law firms and in-house legal counsel are turning to social technology, not just because it is novel, but because it promises the kind of cost savings, value enhancement and business transformation potential they need to emerge from the downturn as leaner, more competitive organizations.”

Penny Edwards Legal Marketing Blogger


Social Media Marketing Web Stats

70 million* – number of total videos on YouTube

133 Million* – number of blogs 250+ million – number of active users on Facebook (source:

Facebook)

27+ million - number of twitter users in US (source: Quantcast)

40 million - Number of LinkedIn users (source: Wikipedia)

*Source: Web Trends & News


Poll Question?

How Many Social Media Sites Are There?

20 50 100 More?


Social Media


Twitter: Defined

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as “tweets”. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers-

Wikipedia


Twitter: Practical Uses “Follow” leaders in the legal field Post articles of interest for your clients and

colleagues Follow trends in the legal industry Contributes to high SEO rankings Follow legal trade magazines, wall street Journal,

etc. Invite professionals/prospects to view

information posted. Invite professionals/prospects to “follow” you.


Social Media Strategies: LinkedIn-Defined

LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries-

Wikipedia


Social Media Strategies: LinkedIn-Practical Uses Network with people you know “Test” networking with people you don’t

know Contributes to high SEO search rankings Make sure you are searchable Can be used as a teaser Search People’s question section Post information/articles Start or contribute to a professional group


LinkedIn: Case StudyMassachusetts attorney created referral network of 1500 colleagues within

LinkedIn

I’m connected to more attorneys than anyone else on LinkedIn. One other attorney has a larger total network. I’m an open networker, who seeks to build a quality network of attorneys and also provide access to other folks looking to be a client. I’ve been able to build a variety of networks within my practice area. I’ve developed a network of lawyers that I talk to on the phone and meet in person, and we have existing relationships outside of LinkedIn.

It has helped me better serve my clients who need an attorney outside their jurisdiction or need a particular attorney with a particular kind of experience. It has helped in my business development and law firm marketing efforts. There are business owners or in-house counsel in my network who are potential clients.


Facebook

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

-Wikipedia


Facebook: Practical uses

Used to Brand Firm’s name Contributes to high SEO rankings Great as a “Bulletin Board” to

display blogs, links, etc. Shows a more approachable side

of the firm


YouTube: Defined YouTube is a video sharing website on which users

can upload and share videos. The company uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program.

-Wikipedia


YouTube: Practical uses

Searchable on the internet This TV “commercial” can be

accessed 24hrs, 7days a week. Creates personality for firm Access Number of page views,

seen by potential clients


YouTube: Example


Blogging A blog is a type of website, usually

maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog

-Wikipedia


Blogging: Practical Uses Attorney will be perceived as an

expert in his or her area of law More content increases searchable

SEO findings on firm Format is more personal way to

reach out to clients Blogs can act as a diary. Clients

can read daily content


Poll Question?

Do you see value in using Social Media to promote your firm?

Yes

No


“Fast Track Marketing” Social Media Marketing On 5 Hours A Week

LinkedIn: 1.5 hours/week Facebook: 1 hour/week Twitter: 1 hour/week Blogging: 1.5 hours/week


Social Media Marketing – Next Steps

Insightful Strategies is offering to set up a free Twitter account and give a

free Social Media Marketing assessment for your firm.

We look forward to speaking to you about your future social marketing

strategy! © Copyright – all rights reserved by Insightful Strategies

Thank you!

“Use Of 21st Century Technology Forthe 20th Century Lawyer”

www.InsightfulStrategies.com


Q & A

Jonathan BlotnerDirector, Marketing and Mediawww.BlotnerSocialMedia.com [email protected]

Phone: 901 – 568 - 4800

Attorney Social Marketing

Business

Transcript of Attorney Social Marketing