Attitudinal Survey 2012
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1 Attitudinal Survey 2012 Quebec French Adults 18+ March 2012
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Attitudinal Survey 2012. Quebec French Adults 18+. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT Presentation
Transcript of Attitudinal Survey 2012
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Attitudinal Survey 2012Quebec French Adults 18+
March 2012
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
Quebec French Adults 18+
62.3%
2.7%10.9%
2.2%
15.3%
2.9% 0.8% 2.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
Quebec French Adults 18+
46.3%
4.7%
21.4%
7.8%5.3% 4.1% 2.3%
8.0%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
Quebec French Adults 18+
61.2%
6.3%
15.3%
4.4% 7.5%1.2% 1.7% 2.5%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
Quebec French Adults 18+
58.3%
6.2%
14.1%
3.8%
15.7%
0.5% 0.6% 0.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
Quebec French Adults 18+
58.8%
6.5%
16.3%
5.0%9.4%
1.0% 0.8% 2.3%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
Quebec French Adults 18+
59.1%
6.2%11.1% 8.5% 8.0%
2.1% 1.1% 3.9%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
Quebec French Adults 18+
43.8%
7.2%
23.0%
5.4%
13.9%
3.2%0.7% 2.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Main Source for News
Quebec French Adults 18+
46.9%
15.3%18.4%
1.8%
16.2%
0.0% 0.0% 1.5%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media is your primary source for News?
