Attitudes Towards Local News - Audience Research

7
Attitudes Towards Local News Location: MediaCityUK Date: 19/11/2015 Time: 13:00-14:00

Transcript of Attitudes Towards Local News - Audience Research

Page 1: Attitudes Towards Local News - Audience Research

Attitudes Towards Local News

Location: MediaCityUKDate: 19/11/2015Time: 13:00-14:00

Page 2: Attitudes Towards Local News - Audience Research

Are you interested in the news?

100% people we asked said YES

Page 3: Attitudes Towards Local News - Audience Research

Reasons for following the news...

Surveillance 100%

Personal relationships 57.14286%

To pass the time 42.85714%

People watch the news for the following reasons:

Page 4: Attitudes Towards Local News - Audience Research

Local news is important...

Strongly Agree 42.85714%

Agree 57.14286%

Disagree 0%

Strongly Disagree 0%

Page 5: Attitudes Towards Local News - Audience Research

How do you consume local news?

Regional Television 85.71429%

Local Television 0%

Local Radio 42.85714%

Local Newspaper 28.57143%

Page 6: Attitudes Towards Local News - Audience Research

Which type of news stories interest you the most?

General News 1.571429 #1

Politics 2.571429 #2

Local Events 3.142857 #3

Crime 3.428571 #4

Sport 4.285714 #5

*1=most important, 5=least important

Page 7: Attitudes Towards Local News - Audience Research

Which values do you think are most important for a local television station?

Local Issues 1.142857 #1

Local Interests 2.428571 #2

Local needs 2.714286 #3

Publicity 3.714286 #4

*1=most important, 5=least important