ATTITUDES TOWARD AFTERZONE

ATTITUDES TOWARD AFTERZONE

Presented by Dr. Julie PokelaFebruary, 2010

2

Objectives

The objectives of this study were to determine:Parental involvement in the program.Use of and satisfaction with AfterZone communications.Attitudes toward AfterZone.The perceived impact of AfterZone on student success.Enrollment, retention, and attendance at AfterZone.The impact of potential future fees on enrollment.

3

Methodology

Market Street Research conducted a telephone survey of 237 respondents, including: 100 middle-school students enrolled in the

AfterZone program and 16 middle-school students who dropped out of the AfterZone program.

102 parents of students enrolled in the AfterZone program and 19 parents of students who dropped out of the AfterZone program.

All interviews were conducted from 12/6-21/2009. Of the 695 potential respondents that were contacted, 237 completed the survey, for a response rate of 34.1%.The margin of error is ±3.3 to 5.5 percentage points.

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Days a Week Participates in AfterZone Programs

Don't know1.8%

Four27.1%

Three14.4%

Two44.8%

One9.4%

None2.5%

5

COMMUNICATION WITH PARENTS AND STUDENTS

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Use of and Satisfaction with AfterZone Registration Form

** Among parents (N=118).

Remembers Signing Registration Form* Amount of Registration Form Read

Remembers Signing a Registration Form*

Don'tknow7.1%

No5.9%

Yes87.0%

* Among parents (N=118).

Amount of the AfterZone

Registration Form Has Read

Don't know

4.1%

All

34.0%

Most

22.1%

Some

13.7%

A little

14.9%None

11.1%

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Quality of Registration Form

39.5% 45.7% 48.9% 52.9%

50.8% 43.4%39.4%

8.8%

41.7%

9.7% 9.4% 7.2%0.0% 1.0% 0.0% 0.0%

0.0% 1.1% 0.0% 0.5%

0%

20%

40%

60%

80%

100%

2006 (N=90) 2009 (N=201) 2006 (N=90) 2009 (N=201)

Ease of reading registration form Clear listing of offered programs

Don't know

Poor

Fair

Good

Excellent

Respondents are generally satisfied with the registration form.

8

How Well AfterZone Staff Communicates with Parents*


Don't know3.9%

Not well5.5%

Somewhat well

23.2%Very well67.4%


9

Child Has Own Email Address

58.2%

42.5%

0%

20%

40%

60%

80%

100%

2006 (N=153) 2009 (N=230)

Students are much more likely to have their own email addresses in 2009.

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PARENTAL INVOLVEMENT IN AFTERZONE

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Current Perceptions About Involvement in AfterZone


How Involved Parents Feel in After-School Program*

Satisfaction With Involvement in Child's After-School Program*

How Involved Parents Feel in After School Program*

Don't know3.1%

Very uninvolved

2.1%

Somewhat uninvolved

7.7%

Somewhat involved52.8%

Very involved34.3%


Satisfaction With Involvement in Child's After School Program*

Very dissatisfied

1.9%

Somewhat dissatisfied

3.3%

Somewhat satisfied31.9%

Very satisfied63.0%


12

Awareness of and Attendance at End-of-Session Events

** Among parents (N=118).** Among parents aware of sessions (N=56).

Aware of After-Zone's End-of-Session Events*

Yes47.3%

No or don't know52.7%


Attended An After-Zone's End-of-Session Event*

No68.0%

Yes32.0%

* Among parents aware of sessions (N=56).

Attended An After-Zone's End-of-Session Event*

No68.0%

Yes32.0%

* Among parents aware of sessions (N=56).

13

ATTITUDES TOWARD AFTERZONE

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Overall Satisfaction With the AfterZone Programs Participated In

Very satisfied77.6%

Somewhat satisfied19.4% Somewhat

dissatisfied0.5%

Very dissatisfied

0.1%

Don't know2.4%

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Likes Best About AfterZone Programs

11.4%11.6%19.2%19.4%23.8%23.9%24.6%

0%

20%

40%

60%

80%

100%

Sports,physicalactivities

Entertaining,fun

Wide range ofactivities

Socializingopportunities

Helps withacademics

Childsupervision,

safety,discipline

Educationalactivities

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Likes Best About AfterZone Programs (cont.)

8.1%2.9%4.3%4.9%5.2%9.3%9.3%

0%

20%

40%

60%

80%

100%

Teachesvaluable skills

Qualityteachers

Culturalactivities

Helps withself-esteem

Well-managedand organized

Other Don't know,refused

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Likes Least About AfterZone Programs

12.3%4.7%1.4%2.9%3.6%10.3%

14.6%

57.9%

0%

20%

40%

60%

80%

100%

Nothing, noissues

Issues withprogramcontent

Issues with program

schedules,hours

Transportationissues

Issues withaccess,specific

activities,application

Staff issues,competency,

late toprogram

Other Don't know,refused

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Restrict AfterZone Attendance as Punishment

Don't know2.2%

No90.7%

Yes7.1%

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Ratings of AfterZone on Key Criteria

Ratings of AfterZone on Key Criteria

70.6% 66.0% 62.3% 61.9% 57.5%

29.4%32.4%32.1%

25.4%25.9%

2.9%6.0%

3.4% 7.9%7.4%

0.1% 0.5%0.0%0.5%

0.5%

1.0% 1.8%0.7%1.8%

2.1%

0%

20%

40%

60%

80%

100%

Feel welcome,treated withrespect byadults inprogram

How fun andinteresting

programs are

Feel welcome,treated with

respect by kidsin program

Kids in theprogram childlikes to hang

out with

Knowledgeable,engaging

activity leaders

Don't know-varies

Poor

Fair

Good

Excellent

Respondents are highly satisfied with AfterZone.

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Ratings of AfterZone on Safety

62.5% 59.3%

46.9%

31.2% 33.0%

25.9%

4.9%

7.5%

4.7%

0.4% 0.0%

0.9%

1.0% 3.1%

18.8%

0%

20%

40%

60%

80%

100%

Feel safe with otherkids in program

Program leadersgood at maintaining

discipline

Feel safe on bus toand from program

Don't know-varies

Poor

Fair

Good

ExcellentMost respondents are very satisfied

with safety in AfterZone.

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Ratings of AfterZone on Homework Criteria

Ratings of AfterZone on Homework Criteria

40.5% 37.0%

7.6%

8.2%

45.4%46.7%

6.9% 1.8%2.3%

3.6%

0%

20%

40%

60%

80%

100%

Amount of time availablefor homework

Helpfulness of programleaders with homework

Don't know-varies

Poor

Fair

Good

ExcellentThere is some room to enhance

satisfaction with homework criteria.

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Perceptions About AfterZone’s Hands-on Learning Experiences

97.1%

83.9%

0%

20%

40%

60%

80%

100%

AfterZone having hands-onlearning experiences is

"very important"

Believes children learn wellthrough hands-on activities

Respondents have very positive perceptions about AfterZone's hands-on learning experiences.

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PERCEIVED IMPACT OF AFTERZONE

ON STUDENT SUCCESS

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Impact of AfterZone On:

Impact of AfterZone On:

76.5% 76.0% 72.9%64.8% 63.5% 62.3% 58.7% 57.8%

9.9% 13.1%

19.4% 19.3% 18.4%16.4% 23.9%

5.9% 5.3% 5.2%9.0% 10.1% 8.3%

11.1%9.2%

6.7% 5.4% 5.7% 9.6% 11.4% 6.9%

17.8%

3.0%2.7%

1.0% 2.8% 1.1% 1.5% 1.5% 1.5% 2.4% 2.2%

0%

20%

40%

60%

80%

100%

Rel

atio

nsh

ipw

ith p

aren

ts

Frie

ndsh

ips

with o

ther

kids

Inte

rest

in

school

Confiden

cean

d s

elf-

este

em

Phys

ical

fitn

ess

and

hea

lth

Att

endan

ceat

sch

ool

Ove

rall

attitu

de

Impac

t of

han

ds-

on

lear

nin

g

Don't know

Not at all

A little

Some

A lot

Respondents believe AfterZone has a highly positive impact on each of these aspects of student success.

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PROGRAM PREFERENCES

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Importance of Transportation

Member of Household Currently Owns Car

Importance of AfterZone

Offering Transportation Home

How Important is AfterZone Offering Transportation After Program Ends

Don't know0.9%

Not important

7.0%Somewhat important

10.6%

Very important

81.6%

Yes79.2%No

20.8%

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Interest in Attending Parent Informational Sessions Regarding Adolescent Issues*

Don't know0.5%

Not interested

10.5%

Somewhat interested

30.7%

Very interested

58.3%



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Topics Parents Are Most Interested In*

** Among parents who are somewhat or very interested in attending (N=106).

3.1%0.9%

21.2%31.7%33.8%37.8%

45.1%50.1%

0%

20%

40%

60%

80%

100%

How

to h

elp

kids

succ

eed

in s

chool

Lear

nin

gab

out

adole

scen

tdev

elopm

ent

How

to t

alk

about

sex

How

to t

alk

about

subst

ance

abuse

How

to r

elat

eto

your

mid

dle

school

kid

All o

f th

eab

ove

Oth

er

Don't

know

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BARRIERS TO RETENTION

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Use of AfterZone Programs Enrolled In

8.5%

18.9%

69.9% 72.0%

19.7%

5.8%0%

20%

40%

60%

80%

100%

Stayed enrolled in allthe programs

throughout session

Stayed enrolled insome programs,stopped going to

others

Stopped going to allthe programs

2006 (N=165) 2009 (N=237)

As in 2006, most students stayed enrolled in all the programs

throughout the session.

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Major Reasons Missed or Dropped Out of Some or All of Program*

** Among those who missed some days or dropped out of some or all of the program (N=237).

23.1

%

25.9

%

28.1

%

12.3

%

5.7% 11

.9%

16.6

%

9.3%

0.0%

11.2

%22.9

%

4.9%

5.6%

6.7%

6.7%

7.3%

8.1%14

.7%

44.1

%

3.9%

0%

20%

40%

60%

80%

100%

Sick

Fam

ily

duties

Was

n't

fun

Sched

ule

conflic

t

Oth

er t

hin

gs

to d

o

Hom

ework

Wan

ted t

o b

eoutd

oors

None-

no

reas

on

Don't

know

Oth

er

2006 (N=83) 2009 (N=237)

* Among those who missed some days or dropped out of some or all of the program (N=237).

Illness is the most common reason for missing AfterZone.

Many have no particular reason for missing AfterZone.

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FUTURE ENROLLMENT

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Likely Eighth Grade Enrollment in AfterZone*

Not likely or don't know6.0%

Somewhat likely13.0%

Very likely81.0%

* Among students or parents of students currently in seventh grade (N=77).

** Among students or parents of students currently in seventh grade (N=77).

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Likelihood of Enrolling at Three Cost Tiers*


Likelihood of Enrolling at Three Cost Tiers*

11.7% 7.1%

88.9%

71.4%57.3%

31.0%

21.5%

8.3%

2.8%

0%

20%

40%

60%

80%

100%

$15 $10 $5

Less likely ordon't know

Somewhatlikely

Very likelyA majority are very likely to enroll their child even at the

highest cost tier.


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SUMMARY AND RECOMMENDATIONS

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Summary

Respondents are satisfied with the communication they receive from AfterZone. Most parents feel at least somewhat involved in their child’s after-school program and most are highly satisfied with their current level of involvement. Parents tend to be more highly satisfied, the more involved they feel. There is room to increase awareness of and interest in AfterZone’s end-of-session events. Respondents are highly satisfied with the AfterZone programs. Respondents have a highly positive perception about AfterZone’s hands-on learning experiences.

37

Summary (cont.)

The two biggest areas of perceived weakness are a desire for more engaging, fun program content, and changes to the AfterZone schedule. There is room to enhance satisfaction with both the amount of time available for homework as well as the helpfulness of program leaders with homework. Among students who stopped going to some or all programs, the primary reasons were that the programs were not engaging enough or they conflicted with other commitments.

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Summary (cont.)

Respondents believe AfterZone has a positive impact on student success in every respect, including their: Relationships with their parents and other kids. Interest in school. Confidence and self-esteem. Physical fitness and health. Attendance at school. Overall attitude.

Parents are very interested in attending educational programs dealing with common adolescent issues. This study finds that most current seventh-graders plan to enroll in AfterZone in eighth grade.If PASA needs to charge a small fee for enrollment, parents are likely to pay the fee.

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Summary (cont.)

There are several significant changes since 2006, including: Respondents are more likely to cite specific

strengths, including sports, variety, socialization, supervision, and educational activities.

Respondents are less likely to cite concerns about staff and more likely to express a desire for different program content.

Satisfaction has increased in terms of how fun and interesting the programs are, how safe respondents feel with other kids in the program, and having programs leaders that are good at maintaining discipline and controlling the kids in the program.

Parents feel less involved with their child’s after-school program.

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Recommendations

Monitor satisfaction with homework component.Develop strategies for increasing eighth-grade retention.Develop initiatives to enhance parental involvement.

ATTITUDES TOWARD AFTERZONE

Documents

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