Attitudes
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Attitudes
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Transcript of Attitudes
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Attitudes
![Page 2: Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022082815/55d57ab1bb61eba42f8b46f9/html5/thumbnails/2.jpg)
Contents Affective components Behavioral componentCognitive component
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Attitudes Attitudes are evaluative statements – either
favorable or unfavorable –about objects, people, or events.
Attitudes have three components : cognition, affect, and behavior.
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Cognitive component The opinion or belief segment of attitude.
![Page 5: Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022082815/55d57ab1bb61eba42f8b46f9/html5/thumbnails/5.jpg)
Affective component The emotional or feeling segment of
attitudes.
![Page 6: Attitudes](https://reader036.fdocuments.in/reader036/viewer/2022082815/55d57ab1bb61eba42f8b46f9/html5/thumbnails/6.jpg)
Behavioral component An intention to behave in a certain way
toward someone or something.