ARCS Motivational Design

Whitney KilgoreUniversity of North Texas

ARCS Motivational Design

Attention Relevance Confidence Satisfaction

A1 Perceptual arousal

R1 Goal orientation

C1 Learning requirements

S1 Intrinsic reinforcement

A2 Inquiry arousal R2 Motive matching

C2 Success opportunities

S2 Extrinsic rewards

A3 Variability R3 Familiarity C3 Personal control

S3 Equity

CapturingAttention

Keller, J. M. (1983). Motivational design of instruction. In C. M. Reigeluth(Ed.), Instructional-design theories and models: An overview of their current status. Hillsdale, NJ: Lawrence Erlbaum Associates.

Keller, J. M. (1984). The use of the ARCS model of motivation in teacher training. In K. Shaw & A. J. Trott (Eds.), Aspects of Educational Technology Volume XVII: staff Development and Career Updating. London: Kogan Page.

Keller, J. M. (1987). Development and use of the ARCS model of motivational design. Journal of Instructional Development, 10(3), 2 – 10.

References

Image CreditsYawning baby http://www.flickr.com/photos/lambatofa/4739608314/Sleepy student http://www.flickr.com/photos/sveinhal/2533808944Eyeball http://www.flickr.com/photos/ngmmemuda/3870988403/Attention http://www.dailyhaha.com/_pics/attention-grabber.jpg