Attendee experience ii_slideshare
31
The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back By Michelle Bruno Event Organizer
-
date post
19-Oct-2014 -
Category
Technology
-
view
561 -
download
0
description
The attendee experience is everything and it's a large part of the decision making that event organizers should undertake for planning, programming and selecting technology. This PowerPoint offers a framework for building better events.
Transcript of Attendee experience ii_slideshare
The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back
By Michelle Bruno
EventOrganizer
Takeaways
• TSNN Survey Results• Moving attendees into the community• Quick review of Hierarchy of Attendee Needs• 4 Ways to Impact “secondary” attendees• 5 Ways to Enhance the Virtual Attendee
Experience• 6 Ways to Accommodate International Attendees• 7 Ways to Create a Continuum of Experience
Internet Access
Free Wi-Fi
Paying for Wi-Fi
Platform Integration
Most Useful Technologies
QR Codes
Security System
Social Coach
Post-Show Content
Mobile Apps
Maslow’s Hierarchy of Needs
Image Courtesy of Wikipedia
Attendee Hierarchy of Needs
Utility
BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE
EVENT: food and beverage, registration, signage,
charging stations, wi-fi, maps, transportation, exhibitor directory, conference agenda, floor Plans, ADA accommodations...
Justification
INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI
OF TIME AND RESOURCES: content consumption, QR
codes, digital tote bags, session speakers, programming, show features, content capture, post-show content access...
Connection
HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,
SHARE THE EXPERIENCE, LEARN FROM PEERS: matchmaking, social media platforms, receptions, games, flash mobs, golf tournaments, collaboration exercises, place settings...
Recognition
PARTICIPATION FOR SELF ESTEEM: Speaker’s Corners, Twitter falls, Q & A, text walls, leader boards, crowdsourcing idea innovation booth...
Understanding
HIGH-LEVEL TRANSFORMATION:charity outreach, keynote speaker, mentoring...
Ways to Impact “Secondary” Attendees
“Secondary” Attendees
• Continuous content generation• Blogger/thought leader outreach• Community building initiatives• Testimonials, attendee reviews
Ways to Enhance the Virtual Attendee Experience
Virtual Attendees
Then There’s Olly
Ways to Accommodate International Attendees
International Attendees
Ways to Create a Continuum of Experience
Continuum of Experience
• Persistent Business Environment• Post-Event Mobile Content• Post-Event Video Distribution• Year Round Social Networking• Extra-Event Matchmaking• Game Mechanics• Tweet Chats
The Future is Now
Google Me
Michelle Brunomichelle@brunogroup.comForkintheroadblog.comBrunogroup.comTwitter: @michellebrunoLinkedin.com/in/michellejbrunoFacebook: Bruno Group Signature Events
