AT&T SHAPE Sponsor Prospectus · 2020-04-21 · Swag Sponsorship (five available) $2,500 Have your...
Transcript of AT&T SHAPE Sponsor Prospectus · 2020-04-21 · Swag Sponsorship (five available) $2,500 Have your...
AT&T SHAPE Sponsor Prospectus
Hackathon: July 7-9, 2017 Los Angeles
Expo: July 14-15, 2017 Warner Bros. Studios, Burbank
© 2017 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo, Mobilizing Your World and DIRECTV are registered trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective
owners. AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.
Table of Contents
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SHAPE 2016 By the Numbers………………………………………...……………….….………3
SHAPE 2017 Targets…………………………………………………………………….………...4
SHAPE Programming…………………………………………………………….………………5
Hackathon Sponsorship Packages…………………………….………...…………….…......…..6 Accelerator Exhibit Device A la Carte Packages
Expo Sponsorship Packages………………....……………………………...…….…………….12 Party Co-Host Studio Tour Beat the Heat Lanyard Session Co-Host Preferred Exhibitor A la Carte Packages
Custom Sponsor Packages……………..…………………...…...…………………..…..………21
Developer Program Contacts…………………………………...…………….….…....……..…23
SHAPE 2016 by the Numbers
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800+ KIDS PARTICIPATING
IN MAKER CAMP
5,500+ ATTENDEES
5,060 MAIN STAGE VIEWERS
50+ EXHIBITORS
47 SPEAKERS ACROSS 20
$100,000+ IN HACKATHON AND SHAPE CHALLENGE PRIZES
52 MEDIA HITS
6 MILLION+ SOCIAL IMPRESSIONS
1,120 SOCIAL ENGAGEMENTS
“Yesterday was easily the coolest one day conference I’ve been to.” – John Fletcher, Senior Research Analyst, SNL Kagan
“Listening to Nate Silver talk big data on a sunny afternoon at AT&T Park, and somehow all is right with the world #ATTShape” – Francesco Radicati, Senior Analyst, Ovum
SESSIONS AND 2 STAGES
SHAPE 2017 Targets
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500+ KIDS LEARNING
ABOUT FILMMAKING AT AT&T ‘S CREATOR CAMP
500+ DEVELOPERS
COMPETING FOR THE HACKATHON GRAND PRIZE
40+ EXHIBITORS WITH
ENGAGING DEMOS INTEGRATING TECH AND ENTERTAINMENT
3 FINALISTS FROM THE
AT&T ENTERTAINMENT PROJECT DEBUTING THEIR SHORT FILMS
5,000+ REGISTRATIONS
15 MAIN
STAGE SESSIONS
KEY AUDIENCE SEGMENTS 5
300+ PARTICIPANTS IN THE AT&T CREATE-A-THON
SHAPE 2017 Programming
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Main Stage
The SHAPE main stage will feature expert speakers and panels that will explore the creation and distribution of integrated entertainment experiences
Exhibits
The Expo will feature futuristic and interactive demos that best represent the areas in tech and entertainment that will have the biggest impact on the future
AT&T Creator Camp
The AT&T Creator Camp will introduce kids and teens to filmmaking with hands-on activities and mentors
Hackathon
Held the weekend prior to the main Expo, the hackathon will challenge developers to create solutions that impact how audiences interact with, and consume content
AT&T Create-a-thon
Participants in the AT&T Create-a-thon will use the iconic sets located on the Warner Bros. lot to capture footage for use in a short film competition
SHAPE explores the convergence of technology and entertainment. Be inspired by luminary speakers, interactive demos, and hands-on activities while surrounded by the celebrated history of Warner Bros. Studios.
Visit the registration site after May 5 for more information - https://shape.att.com/
Hackathon Sponsor Packages July 7-9, 2017 Los Angeles
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Accelerator Exhibit Device
$15,000 $7,500 In-Kind
Package Benefits
Lightning Talk (three minutes)
Promotional Blog Inclusion
Accelerator Prize
Social Media
Exhibitor Table
Branding
Event Passes (hackathon and expo)
Hackathon Sponsorship Packages
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Accelerator | $15,000 (five available)
Live three minute fast pitch to all developers to start the hackathon and share your
technology. Plus distribution to all developers of your SDK, code samples, etc.
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media content on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• Seven SHAPE hackathon and
expo passes
Key Benefits
• Three minute lightning talk during the
event kickoff
• $5,000 prize dedicated to the sponsor’s
technology
• One dedicated table in hackathon venue
• Inclusion in a promotional blog sent pre-event promoting sponsor activities
• One pop-up banner in venue (sponsor provides banner)
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Exhibit | $7,500 (five available)
Provide giveaways and loaner devices at your exhibit table to connect with developers
during the hackathon and promote the use of your technology. (Note: Sponsoring
company responsible for providing swag.)
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media content on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• Five SHAPE hackathon and expo
passes
Key Benefits
• $2,500 prize dedicated to the sponsor’s
technology
• One dedicated table located in hackathon
venue
• One pop-up banner in venue (sponsor
provides banner)
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Device | In-Kind (three available & 300 device minimum)
Build excitement about your brand and wow the crowd with your latest devices. Note:
Requires sponsor to provide 300 units for the event
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media content on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• Five SHAPE hackathon and expo
passes
Key Benefits
• One dedicated table located in
Hackathon venue
• One pop-up banner in venue (sponsor
provides banner)
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Sponsorship Package
Price Description (One Available Unless Otherwise Indicated)
Midnight Snack $10,000 Give attendees the late night boost of nourishment (pizza, coffee, soda, etc.) they need to keep their coding skills sharp into the final hours of competition
Coffee Station $7,000 Put your logo on cups of complimentary coffee served throughout the Hackathon. Note: Co-branded cups provided by AT&T
LED Programmable Fans
$5,000 Put your logo on programmable LED fans and help keep hackathon attendees cool in the heat of competition
Energy Shots $2,500 Give attendees the burst of energy they need to continue coding through the night. Note: Energy shots are custom branded and provided by AT&T
Swag Sponsorship (five available)
$2,500 Have your company’s branded swag (e.g., logoed water bottle, T-shirt, etc.) given to all Hackathon attendees. Note: Sponsoring company responsible for providing swag
Table Top $2,500 Put your logo on the pens, paper and post-its provided on each attendee table in the Hackathon venue. Note: Sponsoring company responsible for providing swag
Boost engagement with attendees during the hackathon with one of the options below.
À la Carte Packages | (Price varies depending on selections below)
Key Benefits • Logo inclusion on the registration site and onsite signage • Three SHAPE hackathon and expo passes
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Expo Sponsor Packages July 14-15, 2017 Warner Bros. Studios
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Party Co-Host
Studio Tour
Beat the Heat Lanyard Session Co-Host
Preferred Exhibitor
$100K $75K $50K $30K $7,500 $2,500
Package Benefits
10x10 Exhibit Space
Branding
Social Media
Event Passes
Passport Challenge Inclusion
Promotional Blog Inclusion
Event App Banner Ad
Expo Sponsorship Packages
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Help us close out the event on Saturday evening with a party on an iconic Warner Bros.
Studios backlot. Attendees will have a true Hollywood experience while enjoying
appetizers, cocktails and entertainment features.
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Inclusion in a blog highlighting
sponsors of SHAPE sent pre-
event
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• 25 SHAPE passes for your team
to attend/staff the event
Key Benefits
• Servers wearing branded t-shirts for
duration of the party
• Signature drink named in sponsor’s honor
• Branded cups and napkins
• Branded DJ booth
• Custom gobo displayed for duration of the
party
• Event app banner ad
• 10x10 customizable exhibit space* (demo
requires AT&T approval)
• Inclusion in the Expo Passport Challenge
• Inclusion in pre-event promotions of the
party
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Party Co-Host | $100,000 (one available)
*Booth production costs are the responsibility of the sponsor
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Inclusion in a blog highlighting
sponsors of SHAPE sent
pre-event
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• 15 SHAPE passes for your team
to attend/staff the event
Key Benefits
• Branded flags indicating tour departure
area
• Logo on the photo guests receive after
participating in the Green Screen
experience during the tour
• Branded tour trams
• Name inclusion on tour promotions
• 10x10 customizable exhibit space* (demo
requires AT&T approval)
• Event app banner ad
• Inclusion in the Expo Passport Challenge
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Studio Tour | $75,000 (one available)
Give attendees the opportunity to see where movie and TV magic is made. On Saturday,
guests will be able to explore outdoor sets and soundstages used to create famous
productions and get an up-close look at authentic props and costumes from various
iconic films.
*Booth production costs are the responsibility of the sponsor
Keep attendees hydrated in the summer heat with branded water stations placed in
high traffic areas around the venue. The first 1,000 attendees on Saturday will also
receive a branded bag containing a reusable water bottle to help them stay hydrated
throughout the day.
Package Includes:
• Logo inclusion registration site
and onsite signage
• Inclusion in a blog highlighting
sponsors of SHAPE sent
pre-event
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• 12 SHAPE passes for your team
to attend/staff the event
Key Benefits
• Logo on the water stations placed
throughout the venue
• Logo on the bag and water bottle handed
out to general admission attendees
• One postcard size collateral piece for
inclusion inside the bag (provided by
sponsor and requires AT&T approval)
• 10x10 customizable exhibit space* (demo
requires AT&T approval)
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Beat the Heat | $50,000 (one available)
*Booth production costs are the responsibility of the sponsor
Put your logo on the lanyard that attendees (2,500+) wear for the duration of the
conference for ultimate brand exposure.
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post
and one Facebook post –
content to be provided by
sponsor
• Seven SHAPE passes for your
team to attend/staff the event
Key Benefits
• Logo inclusion on the badge lanyard (one
color)
• Specialized branding in the registration
area
• 10x10 customizable demo space* (demo
requires AT&T approval)
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Lanyard | $30,000 (one available)
*Booth production costs are the responsibility of the sponsor
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• 10 SHAPE passes for your team
to attend/staff the event
Key Benefits
• Branding within the theater venue
• Name inclusion on promotional content of
sponsored session
• Company mention in two emcee
announcements prior to session start
• Promo interstitial slide
• Push notification on the official event app
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Session Co-Host | $7,500 (14 available)
Help AT&T welcome expert speakers, entertainers and visionaries exploring the
convergence of technology and entertainment to the SHAPE main stage. Sponsor an
individual session that closely aligns with your company’s goals. For more information
on the scheduled sessions, email Rachael Ambrose at [email protected] (maximum of
three sessions per sponsor).
Showcase your demo in our customizable 10x10 exhibit spaces. Whether you have a
demo booth built or need to partner with our production team to create one, we will
help you reach your goals. To be considered for inclusion in the expo, submit a brief
abstract describing your demo, including images if available, to Rachael Ambrose at
Package Includes:
• Logo inclusion on the
registration site and onsite
signage
• Social media on AT&T
Developer Program channels
pre-event: One Twitter post and
one Facebook post – content to
be provided by sponsor
• Seven SHAPE passes for your
team to attend/staff the event
Key Benefits
• 10x10 customizable exhibit space*
(requires AT&T approval)
• Open Wi-Fi access and one Ethernet line
• One 20 amp electrical connection with
four outlet power drops
• Targeted Demo Support
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Preferred Exhibitor | $2,500 (30 available)
*Booth production costs are the responsibility of the sponsor
Key Benefits • Logo inclusion on the registration site and onsite signage • Three SHAPE passes
Sponsorship Package
Price Description (One Available Unless Otherwise Indicated)
Transportation Branding
$30,000 Place your brand on the vehicles that will transport attendees from the registration area to Warner Bros. Studios
Ice Cream Station $25,000 Keep attendees cool during the heat of the day with tasty treats from a branded ice cream cart
Espresso Station $20,000 A fully equipped and custom branded espresso station will keep attendees energized throughout the day (sponsor logo on coffee cups and napkins)
Charging Station (two available)
$8,000 Get your brand noticed and keep attendees powered up for the day. These locker charging units can simultaneously charge all types of phones and devices.
Portable Fans $7,500 Put your logo on portable fans to help attendees stay cool in the summer heat
Sunscreen $3,500 Make sure attendees have protection from the sun’s rays. Put your logo on the mini bottles of sunscreen that will handed out during the event.
Room Block Drop $2,500-
$5,000
Your flyer or swag item will be delivered directly to the door of all those staying in the official hotel room block. (Giveaways are provided by sponsor and require AT&T approval, price is dependent on item being distributed.)
Exhibitor Addition: Passport Challenge (five available)
$2,500 Sponsors in the Expo can participate in the Passport Challenge. Attendees engage with participating sponsors, receive a stamp for their visit and turn-in completed passports for chances to win prizes.
Branding (10 available)
$1,500 Logo placement on the registration site and onsite signage
À la Carte Packages | (Price varies depending on selections below)
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Custom Sponsor Packages
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Custom Packages
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Don’t see a package that fits your needs? SHAPE’s tech and entertainment focused programming covers multiple audience segments and offers a variety of ways to increase brand awareness and engage with attendees. We can help guide you on how to put your brand and products with the right audience.
Consider a custom sponsorship of the AT&T Create-a-Thon, Entertainment Project and/or the AT&T Creator Camp for an impactful, highly targeted presence at the event.
For more information on creating a custom sponsorship, contact Rachael Ambrose [email protected]
Rachael Ambrose
Senior Product Marketing Manager
AT&T Developer Program
Laura Rohlman
Marketing Coordinator
AT&T Developer Program
Jason Unrein
Senior Product Marketing Manager
AT&T Developer Program
AT&T Developer Program http://developer.att.com
AT&T Developer Program Contacts
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