ATRA’s Powertrain Expo 2008!atraonline.com/events/expo/expo_brochure.pdfand advertising methods so...

ATRA’s Powertrain Expo 2008!

Seminars

Trade Show

Golf Tournament

ATRA Luncheon

Exhibitor Receptions

ATRA Longtimer’s Meeting

ATRA Chapter Meeting

ATRA Member Meeting

Testing & Certification

Las Vegas, NevadaOctober 30 - November 2

Get ’em in the door

• Grassroots Marketing

• Customer Focus Group Results

• Proper Phone Procedures

• Customer Encounter

• And Much More!

Management Training designed to bring more customers to your business and increase your bottom line!

ATRA’s Powertrain Expo 20082

Registration opens June 1

Get ’em out the door

• Rebuilding The Latest & Most Common Transmis-

sions: Tools, Disassembly, Reassembly, V/B, TCC, Parts

• Diagnostic Techniques To A Faster, More Profitable

Approach To The Repair: Tools, Proper diagnostic

routines, Codes, Procedures

• How To Find The Easier Way To: Rebuild, Repair,

Service

• Top 10 Transmission Problems With The Most Com-

mon Repairs…TCC, Valve body, Hard Part

• And Much More!

Technical Training designed to get your customers back on the road quickly!

October 30 - November 2, 2008 3

Hotel AccomodationsDiscounted Room Rate

$179 single/doubleMention ATRA to get discounted rate

Las Vegas Hilton3000 Paradise Rd.

Las Vegas, NV 89109

Phone: (800) 732-7117

ATRA has reserved a block of rooms at $179 per night, but you must make your reservations

before September 27, 2008.

When making your reservations be sure to mention you are with the Automatic

Transmission Rebuilders Association group or ATRA to get your room rate.

October 30 - November 2, 2008 5ATRA’s Powertrain Expo 20084

5th Annual Red Girdley Memorial Golf Tournament Sponsored by Toledo Trans-KitThursday: 6:00 am-2:00 pmBring your A-game to play WildHorse. Its par-4 398-yard ninth hole is one of the most difficult in southern Nevada, and Vegas Golfer Magazine rated it one of the toughest holes in the Las Vegas area. The $99 registration fee includes lunch and transportation to and from the Las Vegas Hilton; quality club rentals are available at the golf club. Take a tour at http://www.golfwildhorse.com

ATRA Luncheon Sponsored by RaybestosFriday: 1:00 pm Included with your paid full registration! For many people, Expo doesn’t really begin until the ATRA Luncheon on Friday, sponsored once again by Raybestos Powertrain. And no wonder: A sumptuous, multi-course meal sitting with old friends and new, as we begin the countdown to the ribbon-cutting ceremony for the trade show floor.And while the lunch itself is enough to bring anyone in the door, the folks at Raybestos never stop there; they always have remarkable entertainment planned to make the kickoff luncheon a truly memorable event.

Cocktail Reception Sponsored by TranstarFriday: Following the Trade Show As the first full day of Expo draws to a close, there’s no better way to relax and unwind than the traditional cocktail reception hosted by Transtar Industries.This is where shop technicians and industry leaders meet in a social setting, sipping drinks and nibbling hor d’oeuvres, and getting to know one another as more than just a photo.


— 6:00 am - 2:00 pm

REGISTRATION — 7:00 am - 3:00 pm

What’s Working & Making it Work Management Presenters

Dennis Madden Rodger Bland Bob Cooper Maylan Newton Bob Spitz Thom Tschetter

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MANAGEMENT SEMINAR TRACK -- 9:00 am - 4:00 pm

GOLF TOURNAMENTSponsored by Toledo Trans-Kit


Get ’em In The DoorThe 2008 ATRA Powertrain Expo management program is based in large part on the discussions on ATRA’s What’s Working forum. The What’s Working forum offers transmission business owners a place to discuss problems and solutions with other business owners facing the same issues. This year’s management training is designed to address those issues and help you build an action plan to bring more customers to your business.

Each day has a specific theme, starting with discussions on the state of the industry, your business model, data tracking and analysis, business planning, employee relations, and what your customers really think about automotive repair and what influences their decisions when it comes to fixing their car. Next, we’ll cover advertising strategies and marketing plans that’ll get the attention of perspective customers, followed by ways to turn them into customers. Finally, one of the most often overlooked topics: car delivery that turns your customers into sales agents.

Business is great... somewhere in your town— Be a part of it!

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Thursday, October 30Management Seminars


MANAGEMENT SEMINAR — 9:00 am - 12:00 pmWhat’s Working Report & State of the IndustryFind out what successful shop owners are doing today to keep their business growing, based on ATRA’s What’s Working study. We’ll compare the results from last year’s study to the results from this year. We’ll also look at the data collected from recently-held customer focus groups (with video from the actual groups) and the ATRA online consumer surveys. You’ll be amazed at what customers really think about you and your business!

Your Customers, Your Business.Thursday’s sessions are based on your customers and the business you’ve created to serve them. These programs

are designed to learn more about your customers and find ways to improve your business model.

MANAGEMENT SEMINAR — 1:00 pm - 4:00 pm

Making it WorkArmed with the information shared during the morning, this session will highlight strategies to collect and analyze data for areas of your business you want to focus on first. We’ll look at way to assess the effectiveness of your business processes, and how your employees fit into your plan.

Unlocking The Secrets To A Successful WebsiteDesigning great websites is only half of the solution – getting top positions from the various search engines actually gets people to read and use the site. That’s where ATRA takes over and you and your shop capitalize! Think ATRA’s sites don’t work? Just ask anyone who has one, and they will tell you! The best kept secret of your ATRA benefits will be out of the bag after this informative and profitable session Thursday morning. Your website is just one more way to Get ‘em in the door!

The first two days alone will have more information on marketing transmission repair shops than ever before in our industry’s history, but we’re just getting started...Remember too, that beginning on day one we introduce our ATRA What’s Working Panel - top shop owners with proven track records when it comes to generating more phone calls, more tow-ins, and more customers. Don’t take it from us: listen to those who are Making It Work everyday!


TRADE SHOW HALL OPEN — 2:00 pm

ATRA LUNCHEON — 1:00 pm - 2:00 pm

COCKTAIL RECEPTION — Following the Trade Show


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Friday, October 31Management Seminars


ATRA MEMBER MEETING — 7:30 am - 8:30 am ATRA Member MeetingHave you agonized over how to compete with the dealers? Let ATRA show you the results of our member poll. Stop by the annual ATRA Member Meeting and voice your opinion. At the end of the meeting you will feel a sense of relief by knowing what ATRA is doing to move forward with the industry trends.

Customer ContactsFriday’s sessions are designed to help you reach perspective customers. We’ll look at a wide range of marketing

and advertising methods so you can develop a plan that works best for you.

9:00 am - 12:30 pm

Grassroots Marketing So many times when we think of marketing our companies, the emphasis is on broad reaching media- but what about “ground zero”? Start in your own business neighborhood with community events and local sponsorships- you will be amazed at your ROI. And according to our most recent focus group studies this type of marketing drives trust within your existing and potential customer base.

Media Magic You might know what you want to say to potential customers, but do you know how to say it? In this workshop, we have invited a professional marketing/media company specializing in the automotive aftermarket to demonstrate some key points to consider in preparing your advertising message. Roadmap’s client list reads as a who’s who in the automotive world: From Roush-Fenway motorsports, Ford, NASCAR, to Nissan, Bosch and other world-class companies. One 90 minute consultation with this firm costs their clients literally thousands of dollars – money well spent too- but it is yours for just the cost of registration!

TRADE SHOW HALL OPEN — 11:00 am - 5:30 pm

LONGTIMERS’ MEETING — 4:00 pm - 5:00 pm


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Saturday, November 1Management SeminarsCHAPTER PRESIDENT’S MEETING — 7:00 am - 10:00 am


Creating A CustomerYou have an effective marketing plan but then what? Saturday’s sessions are designed to

help you turn “contacts” into “customers”.

9:00 am - 12:30 pm

Somebody Get The Phone!Unlike any phone procedure seminar you have ever attended before–why? Because this session is again, built on what your potential customers are thinking about when they call your shop. We know, because we asked them. What you thought you knew about your shop’s phone might go right out the window after this ground-breaking Expo session. If you want to generate more sales than you ever dreamed possible- then somebody better get the phone!

The Customer Encounter CE Up to this point on our collective journey towards getting more customers in your shop, we have focused on differentiating your shop from everyone else’s. In this session we look at the next step; the initial face-to-face contact of your potential customer. Learn processes and techniques guaranteed to reaffirm your potential customer’s decision. Here is where the rubber meets the road and you continue to earn that trust factor, so important to your customer base. Do this right and you enjoy the dividends that we call referrals or Word of Mouth. Do it wrong, and be prepared to suffer the damaging consequences that are sure to follow. This is the make-or-break stage of creating new customers and another seminar first at Expo.

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Management Seminars

TESTING & CERTIFICATON — 9:00 am


After The Sale Referrals are the most frequent method potential customer’s use for selecting an automotive repair shop. What you do and say after the sale has a huge impact on your ability to reach and create new customers.

9:00 am - 12:00 pm

The Car DeliveryDelivering the car may seem like the end of this sale, but it’s really the beginning of new sales. This is an often forgotten phase of creating and retaining great customers, but it’s one that the most successful in our industry acknowledge as being the most important. We’ll look at ways you can make your customers feel good about their decision to be your customer.

Staying In Contact These days, customers are looking to get more from an automotive repair shop than just getting their car fixed. They want the security of knowing you’ll be there if there’s a problem. Regular reminder and courtesy notices are a great way to let them know you’re still there… thinking of them. We’ll cover several ways to stay in contact and build your customer base.

TECHNICAL SEMINARS TRACK — 9:00 am - 6:00 pm

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Thursday, October 30Technical Seminars


What Caused the Transmission to Fail?Lance Wiggins, ATRA Technical DirectorUnderstand the Powertrain components outside the transmission that can cause the transmission to fail.

Tips and Tricks for the R&R TechJohn Parmenter, Precision Int’l Tech AdvisorTime saving tricks that work and some new tools available to aid the R&R technician.

Fluid Contamination and The Dirty SecretGregg Nader, SonnaxResults of testing transmission fluid in rebuilt transmissions and how contamination affects wear and durability.

Check the GroundsDan Marinucci, CommuniqueVital ground checks that techs should know on common computers, sensors and actuators.

Mitsubishi Electrical Systems, A Little of This, A Little of ThatBob Nuttall, Technical Training ConsultantReading and using wiring diagrams to diagnose transmission and transfer case shifting problems.

Isolating TCC and Valve Body ConcernsBob Warnke, Sonnax V.P. Tech DevelopmentProcedures used to isolate TCC and Hydraulic problems.

Ford Transmission Problems and the Quick FixesBill Brayton, ATRA Technical AdvisorShift concerns, Engagement, TCC and various other problems & fixes will be discussed.

Torque Converters ….The Good The Bad and The Ugly Joe Rivera, Pro Torque OwnerLearn about real world torque converter issues and how to diagnose if the torque converter is the problem.

The Chrysler Doctor is in the HouseRandall Schroeder, ATRA Senior TechnicianDealing with troublesome Chryslers and understanding the diagnostic routine.

GM’s 6T40, A New Breed of Front Wheel Drive Steve Garrett, ATRA Service EngineerLearn the mechanical, hydraulic and the diagnostic procedures for the electronic control system.



COFFEE BREAK — 9:00 am - 9:20 am

Diagnosing Today’s Domestic Four Wheel Drive SystemsPete’s “keep it simple” approach to diagnosing four wheel drive system problems will surely save you time and money. Pete will also share some of the “Quick Fixes” gathered from your calls to the ATRA Hot Line. So be sure to bring your thinking caps because participation is always encouraged.

Pete HuscherPete started his automotive career in a local service station. After high school, Pete joined the U.S. Army where he earned his certifications in Gas Engine Repair, Diesel Engine Repair and Electrical System Diagnosis. After the Army, Pete found jobs with a Nissan dealer and then a Ford

dealership where he worked his way up through the industry. Pete joined ATRA’s technical staff in 2001. He has written numerous articles for GEARS Magazine and several technical bulletins for the association.

Essential Electrical Checks Diagnosticians Must Know (Part 1 of 2)Dan Marinucci shows vital volts and amps measurements technicians need to know to diagnose electrical problems quickly and more accurately. This class, which runs for two consecutive sessions, also covers series circuit operation and voltage drop testing.

Dan MarinucciDan Marinucci has reported on the auto repair industry for trade journals for 32 years. He has written MOTOR Magazine’s monthly import repair column, Foreign Service, for 19 years. Dan has presented tech training classes nationwide for more than 15 years and specializes in

electrical testing and Japanese driveability.

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TECHNICAL SEMINARS / SESSION 1 — 7:30 am - 9:00 am

Friday, October 31Technical Seminars



ATRA MEMBER MEETING — 7:30 am - 8:30 am

ATRA Member MeetingHave you agonized over how to compete with the dealers? Let ATRA show you the results of our member poll. Stop by the annual ATRA Member Meeting and voice your opinion. At the end of the meeting you will feel a sense of relief by knowing what ATRA is doing to move forward with the industry trends.

Knowing How To Fix Modern Medium Truck Transmissions Will Keep You GREENThis program on medium duty truck transmissions will give you a “Heads Up” on what to expect when one of these rolls into your shop. Along with this information, will be the lat-est hints and tips to save you time and money.

Dave SkoraDavid Skora is currently a senior technician at ATRA. David works the Hot Line, assists other technicians, writes for GEARS Magazine, helps his family grow spiritually and rides a Ducati for fun.

This seminar also presented on Sunday



German to German: O1J and the 09GThe 6 speed and the CVT transmissions are the wave of the future; German engineering continues to offer unique chal-lemnges in the aftermarket. Bill promises to offer rebuilding techniques for a faster and easier rebuild that can be ap-plied to most 6 speed and CVT units.

Bill AnthonyBill became a master technician in 1976 at the tender age of 17. In 1986 Bill opened his first business Wooddale Transmission Exchange. Shortly after he joined Toledo Trans Kit in 1993 and became the Director of Research and Development and was instrumental in establishing what are known as “aftermarket fixes” that differentiate Toledo Trans Kit from

other manufacturers. Through 1999 Bill obtained many patents and continues today as the Director of Research and Development for Seal Aftermarket Products of Parker Hannifin.

Essential Electrical Checks Diagnosticians Must Know (Part 2 of 2)Dan Marinucci shows vital volts and amps measurements technicians need to know to diagnose electrical problems quickly and more accurately. This class, which runs for two consecutive sessions, also covers series circuit operation and voltage drop testing.

Dan MarinucciDan Marinucci has reported on the auto repair industry for trade journals for 32 years. He has written MOTOR Magazine’s monthly import repair column, Foreign Service, for 19 years. Dan has presented tech training classes nationwide for more than 15 years and specializes in

electrical testing and Japanese driveability.

Complaint-Cause-CorrectionFocus on diagnostics in particular to 55/50SN, JF506E, 5L40E, 722.6, Honda TCC/CPC control, AX4N/AX4S, 5R110, and the 4R100.

Bob WarnkeBob started professionally in automatics in 1976. Previous positions include:Ford and GM service Tech, Ford Service Manager, Shop owner, automotive technical instructor, ATRA Hot Line technical advisor, and technical director for a volume remanufacturer. Prior to becoming the Vice President, Bob did product development for Sonnax industries beginning in 1997.


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TECHNICAL SEMINARS / SESSION 3 — 11:00 am - 12:30 pm


Updates in the RFE FamilyComparing the changes that happened in the RFE with the introduction of the NEW 68RFE introduced in the 2008 model year trucks. We will cover test updates and build procedures to make your job easier.

Randall SchroederRandall started working at ATRA in 1995. He’s a seasoned speaker, having presented literally hundreds of seminars for ATRA, including EXPO presentations, regional seminars, and small, localized events. He’s versed in all types of transmissions, but he’s quick to admit that his

favorites are Chrysler units. Today, he spends much of his time working in the background, creating and designing the seminar programs that display the ATRA logo.

Joe RiveraJoe Rivera owns ProTorque, a torque converter company focusing on high quality rebuild torque converters, which is located on Long Island, NY and can be reached at www.pro-torque.com. He has a “hands-on” approach and has become the trade industry’s “go to” person

for TC related tech. His presentations are optimistic, interesting, lively and downright fun. Joe is a member of the TCRA board of directors and his primary goal is for the TCRA to improve relations between the torque converter and transmission industry.

Torque Converters …The Good The Bad and The Ugly !Learn about real world torque converter issues, how to diagnose if the torque converter is the problem, techniques to improve your torque converter rebuilding process, and what is the “New” stuff coming through your door. So whether you are rebuilding torque converters or just want to keep up with the latest tech info related to torque converters this seminar is a must. This presentation is a culmination of the tech info provided by the TCRA.

Late Model Hondas and High-Tech DiagnosticsCome learn about the new Turbocharged Acura RDX and its 3-shaft 5-speed transaxle along with the new Honda CRV transaxle. The seminar will also include some high-tech diagnostic tools and techniques you can use to find those pesky transmission and drivability issues.

Sean BoyleSean Boyle is an Associate Professor at Southern Illinois University. He specializes in automatic transmissions, manual drivetrains, and compre-hensive vehicle diagnostics. He is a Master ASE technician and machinist with L1 certification.

ATRA LUNCHEON — 1:00 pm - 2:00 pm

COCKTAIL RECEPTION — Following the Trade Show

TRADE SHOW HALL OPEN — 2:00 pm



Computer Reprogramming: Earning Good Money Without Getting Your Hands DirtyThis is NOT a management seminar! Find out what it takes to do reprogramming in your shop. Tools, computers, repro-gramming services and more will be covered in this action packed seminar!

Bill BraytonBill has been in the transmission business for 30 years. Where he owned a transmission shop for 6 of those years. He has been an ATRA technician for 10 years and has written eight technical and rebuild manuals for ATRA.


CHAPTER PRESIDENTS’ MEETING — 7:00 am - 10:00 am

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Saturday, November 1Technical Seminars



Introduction to Toyota Hybrid Transaxles• How the P111 and P112 hybrid transaxles work• How to service the Lubrication and Cooling systems• Special Tools and equipment for hybrids

Jack RosebroJack is the founder of Perfect Sky, which develops and delivers training seminars on innovative automotive technology throughout North America.

6T40 from Beginning To EndIn this seminar you we will cover operation of the mechani-cal, hydraulic and electronic control systems. In addition the diagnostic procedures for the electronic control system and updates for the unit.

Steve GarrettSteve is a first-rate automotive engineer and technical trainer. He specializes in GM vehicles, and he’s just the guy you want on the other end of the line when you have a GM problem. Steve earned his BS in engineering and education, and an MS in business. After college, Steve went to

work for GM as an engineer and trainer. Steve has authored a number of books for GM and ATRA, as well as several college textbooks.





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U250E: Performance vs. ElectricalLine pressure test: how to understand and get the proper evaluation of pressure tes. Understanding performance codes vs. circuit codes, valve body assembly overhaul and check ball locations.

Mike BrownMike Brown got his first taste of the auto repair business when he was just a kid. His first job out of high school was in a local repair shop where he worked for nearly 16 years. He began as a general technician doing brake work, engine repairs, and more. Mike got his start

with automatic transmissions when he went to work for his brother at “Brown’s Transmission” Mike loves to play golf, and is an avid NASCAR fan.

Valve Body Techniques and ComplaintsAssembly and disassembly, what exactly are we fixing!Valve body diagnosis with proven restoration tech.

Steve YoungerSteve is the owner and president of RatioTek and Transel Incorporated. Steve has worked the Hotline at Transel for over thirty years and has done over 400 technical seminars.

Bob NuttallBob has been in the transmission business for over 36 years. After working as a transmission rebuilder for 15 years, Bob worked 4 years at AAMCO Transmissions, Inc. as a National Service Technician and Hotline Operator. For the past 21 years to the present, he has worked

as a Technical Training Consultant and support technician for an automotive company. Bob started AUTO-TECH Inc. in 1999, where he designed and patented the KM Series band adjusting tool along with designing the KM Series manual valve. Bob is an ASE Master Techni-cian and Advanced L1 Certified.

Diagnosing with Wiring DiagramsLearn how to use Mitsubishi’s wiring diagrams, component locators, and other valuable information that will help you diagnose electrical problems in these vehicles. Examine real-world problems that have tormented many technicians in the field. And learn how to make a few simple tools that will save you a lot of time and money.


TRADE SHOW HALL OPEN — 11:00 am - 5:30 pm

LONGTIMERS’ MEETING — 4:00 pm - 5:00 pm

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TECHNICAL SEMINARS / SESSION 3 — 11:00 am -12:30 pm

Tips & Tricks from the Builder’s Bench 2008John brings field experience into the classroom, giving real world information on units in shops now. Tech will include 55-50 SN, JF506E, and looking into the changes in the 4L60, 4L65 and 4L70 series of units.

John ParmenterJohn Parmenter is a rebuilder and shop owner on Long Island New York. John is an ASE certified technician; his shop handles large volumes of dealer warranty work. He is a technical advisor for Precision International and handles technical service calls as well as

answering questions on Precision International’s website.

“Fixing It Right The First Time” - Strategy Based Procedures and Diagnostic Routines for Late Model Ford Powertrain SystemsStay ahead of the competition! Learn methodology to quickly and accurately diagnose late model Ford transmissions in-cluding 4F50N, 5R55N/S/W, 5R110W, 6F50, 6R60, and the AW-F21. Discussion to include recommended electronic tools and equipment, OEM reference materials easily found via the Internet, the importance that flash reprogramming files have in resolving many electronic strategy concerns and more. You won’t want to miss this presentation!

Stevie LavalleeStevie Lavallee is the president of TEST Research in Salem, NH. He’s been in the transmission industry for over 33 years as a shop owner, technician, research engineer, product developer, and tool / equipment beta tester. He’s been a consultant for OEM as well

as several prominent after market manufacturers and has presented training seminars and clinics worldwide covering a variety of topics on many different models of transmissions. Stevie’s commitment to excellence has earned him high regard within the transmission indus-try.


Get Ready to Get Certified!These classes are intended to help you understand the test taking process as well as prepare you for the test. Steve will address any questions you may have and also cover portions of the prep-test. Get ready to pass the test!

Steve BodofskySteve has been a shop foreman and a shop owner, and has hands-on experience with nearly anything you can do with a car. For the last 20 years, Steve’s been a technical writer, course developer and marketing writer, primarily for the automotive industry. He’s

done work for just about everyone in the auto repair industry, from A to Z: AAA to Zoom.


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Randall SchroederSee Bio Page 14

Updates in the RFE FamilyComparing the changes that happened in the RFE with the introduction of the NEW 68RFE introduced in the 2008 model year trucks. We will cover test updates and rebuild procedures to make your job easier.

Bill BraytonSee Bio Page 15

Computer Reprogramming: Earning Good Money Without Getting Your Hands DirtyThis is NOT a management seminar! Find out what it takes to do repro-gramming in your shop. Tools, computers, reprogramming services and more will be covered in this action packed seminar!

Dave SkoraSee Bio Page 12

Knowing How To Fix Modern Medium Truck Transmissions Will Keep You GREENThis program on medium duty truck transmissions will give you a “Heads Up” on what to expect when one of these rolls into your shop. Along with this information, will be the latest hints and tips to save you time and money.

Pete HuscherSee Bio Page 12

Diagnosing Today’s Domestic Four Wheel Drive SystemsPete’s “keep it simple” approach to diagnosing four wheel drive system problems will surely save you time and money. Pete will also share some of the “Quick Fixes” gathered from your calls to the ATRA Hot Line. So be sure to bring your thinking caps because participation is always encour-aged.

ATRA TESTING AND CERTIFICATION — 9:00 am

TECHNICAL SEMINARS — 9:00 am - 11:30 amEncore Presentations


Get Ready to Get Certified!These classes are intended to help you understand the test taking process as well as prepare you for the test. Steve will address any questions you may have and also cover portions of the prep-test. Get ready to pass the test!

Steve BodofskySee Bio Page 17

A & Reds Transmission PartsAll Automatic Transmission PartsAllomatic Products CompanyAlto Products CorporationAmsoilATI Performance ProductsATRABorg WarnerBorg Warner, Morse TecBosch Diagnostics - Robert Bosch LLCCentral Valve BodiesChrysler-MoparDacco, IncDCM Tech Corp.Dynamic Manufacturing CompanyEASE DiagnosticsElite “The Success Tool Company”Engine & Transmission ExchangeEquipment Mfg. Corp.ESI Education Seminars InstituteEVT PartsFlo Dynamics, IncFord Customer Service DivisionGM Service and Parts / ACDelcoG-Cor Automotive Corp.G-Tec, IncHayden AutomotiveHecat, IncJasper Engines & TransmissionsJBH DistributingLubegard by Int’l Lubricants, IncManagement Feedback Systems, IncManagement SuccessMitchell 1Mustang DynamometerNATPRO

Northland Transmission, IncNTZ Micro Filtration, LLCOklahoma Transmission Supply, IncOmega Machine & Tool, IncPower Pusher by Nu*Star, IncPrecision InternationalPrecision of New HamptonProfitBoost LLCProUltrasonicsRaybestos PowertrainReam Man Valve BodiesReman IndustriesRostra Precision Controls, IncSeal Aftmkt/Parker Hannifin Corp.Slauson Transmission PartsSmart Blend Synthetics by Life Automotive ProductsSnapOnSonnaxSPX Service SolutionsSuperFlow Technologies GroupSuperior Transmission Parts, IncTransmex Transmission PartsTransmission DigestTransmission SpecialtiesTranstar IndustriesTransTecTri Component ProductsTRNW, IncValve Body ProVBX - Valve Body XpressWescoWhatever It Takes Transmission PartsZF Sales & Service NA, LLCZoom Technology, Inc

www.atraonline.com/events (800) 428-8489

Exhibitors as of 4/11/08



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Wednesday, October 296 pm - 8 pm Registration

Thursday, October 306 am Golf Tournament - sponsored by Toledo Trans-Kit

7 am - 3 pm Registration

9 am - 12 pm Management SeminarsWhat’s Working Report & State of the Industry

9 am - 6 pm Technical SeminarsWhat Caused the Transmission To Fail? - Lance WigginsTips and Tricks For The R&R Tech - John ParmenterFluid Contamination and The Dirty Secret - Gregg NaderCheck the Grounds - Dan MarinucciMitsubishi Electrical Systems, A Little of This, A Little of That - Bub Nuttall

Isolating TCC and Valve Body Concerns - Bob Warnke Ford Transmission Problems and The Quick Fixes - Bill Brayton Torque Converters ….The Good , The Bad and The Ugly - Joe Rivera The Chrysler Doctor is in the House - Randall Schroeder

GM’s 6T40, A New Breed of Front Wheel Drive - Steve Garrett1 pm - 4 pm Management Seminars

Making it WorkUnlocking the Secrets to a Successful Website

5 pm - 6 pm Reception

Friday, October 316:30 am - 2 pm Registration

7:30 am - 8:30 am ATRA Member Meeting

7:30 am - 9 am Technical SeminarsDiagnosing Today’s Domestic Four Wheel Drive Systems - Pete Huscher Knowing How to Fix Modern Med. Truck Transmissions Will Keep You Green - Dave SkoraEssential Electrical Checks Diagnosticians Must Know (Part 1 of 2) - Dan Marinucci

9 am - 9:20 am Coffee Break

9 am - 12:30 pm Management SeminarsGrassroots MarketingMedia Magic

9:20 am - 10:40 am Technical SeminarsGerman To German: O1J and the 09G - Bill AnthonyComplaint-Cause-Correction - Bob WarnkeEssential Electrical Checks Diagnosticians Must Know (Part 1 of 2) - Dan Marinucci

10:40 am - 11 am Coffee Break

11 am - 12:30 pm Technical Seminars Late Model Hondas and High-Tech Diagnostics - Sean Boyle Updates in the RFE Family - Randall Schroeder

Torque Converters...The Good, The Bad and The Ugly! - Joe Rivera


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1 pm - 2 pm ATRA Luncheon - sponsored by Raybestos2pm Trade Show Hall OpenFollowing Trade Show Cocktail Reception - sponsored by Transtar Industries

Saturday, November 17 am - 10 am Chapter President’s Meeting

7 am - 2 pm Registration

7:30 am - 9 am Technical SeminarsComputer Reprogramming: Earning Good Money Without Getting Your Hands Dirty - Bill BraytonIntroduction to Toyota Hybrid Transaxles - Jack Rosebro6T40 from Beginning to End - Steve Garrett

9 am - 9:20 am Coffee Break

9 am - 12:30 pm Management SeminarsSomebody Get The Phone!The Customer Encounter CE

9:20 am - 10:40 am Technical SeminarsU250E: Performance vs. Electrical - Mike BrownValve Body Techniques & Complaints - Steve YoungerDiagnosing with Wiring Diagrams - Bob Nuttall

10:40 am - 11 am Coffee Break

11 am - 12:30 pm Technical Seminars Tips & Tricks from the Builder’s Bench 2008 - John Parmenter Get Ready to Get Certified! - Steve Bodofsky

Fixing It Right The First Time: Late Model Ford - Stevie Lavallee

11 am - 5:30 pm Trade Show Hall Open

4 pm - 5 pm ATRA Longtimers’ Meeting

Sunday, November 29 am - 12 pm Management Seminars

The Car DeliveryStaying in Contact

9 am - 11:30 am Technical SeminarsUpdates in the RFE Family - Randall SchroederComputer Reprogramming: Earning Good Money Without Getting Your Hands Dirty - Bill BraytonKnowing How to Fix Modern Med. Truck Transmissions Will Keep You Green - Dave SkoraDiagnosing Today’s Domestic Four Wheel Drive Systems - Pete Huscher

Get Ready to Get Certified! - Steve Bodofsky

9 am ATRA Testing & Certification


Company Name ATRA Account Number

Contact Person: (will receive all correspondence)

Address

City State Zip

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Area Code Phone No. Fax No.

Email Address

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78 GEARSMay/June2007

Registration Form October 30th - November 2nd, 2008 • Las Vegas, Nevada

Register online and Save $10 per person for Complete Conference Registrants

CONFERENCES* OTHER CATEGORIES Badges will be issued from this list. Use a separate sheet for additional registrations.*PLEASE PRINT CLEARLY (Include Luncheon and Trade Show)

TOREGISTER:Calltollfree1-800-428-8489orFAXthiscompletedformto805-988-6761

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Complete Conference Technical Management TradeShow Luncheon Golf

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

NAME ___________________________________________________________________ £ £ £ £ £ £

PAYMENT INFORMATION*Checkenclosedpayableandmailto:ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check#___________________ Chargeto: *MasterCard *Visa *AMEX *Discover

CardNumber_______________________________________________________________ ExpirationDate _____________________________________

PrintNameonCard__________________________________________________________ Signature__________________________________________

BeforeSept.19th Sept.19th-Oct.17th ALLREGISTRATIONFEES Qty Member NonMem Member NonMem ON-SITE SUBTOTAL

CompleteConferenceRegistrant* _____ $295 $395 $345 $445 $495 $____________TechnicalorManagementConference* _____ 245 345 295 395 445 $____________TradeShow _____ 10 20 15 25 25 $____________Luncheon(Friday,October31st) _____ 45 45 55 55 55 $____________GolfTournament(Thursday,October30th) _____ 99 99 125 125 125 $____________CertificationTesting(Sunday,November2nd) _____ 0 50 0 50 50 $____________

TOTAL $____________*Conference Registrants may receive Trade Show Passes for spouse and/or children by contacting ATRA Registration at 1-800-428-8489.

Discount for current ATRA Members only. Join today and enjoy the member discount right away!

1-805-988-6761

4 Easy Ways to Register

www.atraonline.com/events/expo • 800-428-8489

Can I register at the door? Yes. The following are the dates and times for On-Site Registration:

Wednesday, October 29:Thursday, October 30:Friday, October 31:Saturday, November 1:

6:00 pm -7:00 am -6:30 am -7:00 am -

8:00 pm3:00 pm2:00 pm2:00 pm

What are the hotel rates? ATRA has negotiated a $179 per night room rate for single and/or double occupancy. These rates are good from October 27-November 3. The cut-off date for these special rates is September 27. To make your reservations, please call (800) 732-7117 and mention ATRA.

Does ATRA make hotel reservations or is it included in the cost of Registration?All attendees make their own hotel accommodations directly with the Las Vegas Hilton by calling (800) 732-7117. Mention ATRA to receive your discount room rate. Room reservations are not included with your conference registration.

Is there a charge for a guest at the Friday luncheon?Yes. The price of a lunch ticket for a guest before 9/19/08 is $45. After 9/19/08, and on-site, the ticket is $55. Pre-Registration is suggested, the Luncheon does sell-out.

What are the registration cut-off dates for Expo?The early registration cut-off date at the discount price is 9/19/08. The late registration cut-off date is 10/17/08. Any registrations be made after 10/17/08 will need to be done on-site at the event.

How many people are on a team at the Golf Tournament and is there a shuttle?The Golf Tournament is comprised of teams of four. There is shuttle service provided for the golfers from the Las Vegas Hilton to the golf course.

Did you receive my registration? Am I registered? If you have registered online, your confirmation will automatically be emailed to you. If you have registered by mail or phone, your confirmation will be faxed to you within 1-2 business days of your registration. Please contact ATRA at (800) 428-8489 if you have not received your confirmation.

Does my guest need to register? Yes, everyone attending the seminars or trade show must have an official badge and registration - except babies in strollers. Spouses and children of conference registrants may receive free trade show access. Please call for details.

Can I change one of my paid registrations from one person to another?Yes, you can switch the name on one or more of your registrations up to 10 days before the event at no charge. Any changes made within 10 days of the event will be charged $10 each. Call 1-800-428-8489 with any changes you’d like to make.

What if I want to attend more than one seminar in a session?There will be audio tapes available for most, but not all of the sessions. Please check at the tape sales desk in advance, so you know which sessions are being taped. All complete conference registrants receive a binder with all of the speaker handouts and free audio CDs will be mailed at the end of the Expo. All other registrants may purchase these CDs at the tape sales desk at the show.

REGISTRATION INFORMATION:Discount Qualification Special discount pricing exclusively for ATRA members! Check the order form inside this brochure. To qualify for a preregistration discount, you must register no later than September 19, 2008. Enrollment is on a first-come, first-serve basis. Seating is limited by room size. To avoid disappointment, register as early as possible, by phone, online, fax or mail. Seminars start promptly at their scheduled time. Arrive early to be sure of good seating, and to meet with instructors and other seminar attendees. No recording is permitted. Smoking is limited to designated

areas.

WHAT ARE THE DIFFERENCES IN THE TYPES OF REGISTRATIONS? Complete Conference: admission to all technical and management seminars, Friday Luncheon, coffee breaks, trade show admission, cocktail reception, complete binders of all speaker handout materials and audio CDs of all seminar sessions. Technical or Management Conference: admission only to technical or management seminars, Friday Luncheon, coffee breaks, trade show admission, cocktail reception and binder of management or technical speaker handout materials. Trade Show: admission to the trade show only.

CANCELLATION POLICYAll cancellation requests must be made in writing and mailed to: ATRA’s Powertrain Expo Registration, 2400 Latigo Ave., Oxnard, CA 93030 or FAX to 1-805-988-6761. Cancellations received before September 13, 2008 will be subject to a 5% cancellation fee. Cancellations received between September 13, 2008 and October 10, 2008 will be subject to a 15% cancellation fee. Cancellations received after October 10, 2008 will be subject to a 25% cancellation fee.

THERE WILL BE NO EXCEPTIONS TO THIS POLICY.

By Phone:

Online:

By Fax:

1-800-428-8489 or 1-805-604-2000

Receive a $10 discount for each complete registration when you register online at

www.ATRAonline.com/events

Complete and mail registration form to: By Mail:

October 30 - November 2, 2008 23


ATRA Powertrain Expo Registration 2400 Latigo Avenue Oxnard, CA 93030

Complete ConferenceAs a Complete Conference attendee you will have access to all technical and management seminars Thursday through Sunday, Friday Luncheon, Friday Cocktail Reception, coffee breaks, Friday and Saturday Trade Show Admission, complete binders of all speaker handout materials and audio CDs of all seminars at this year’s show!

Registration CategoriesWhich works best for you?

Technical or Management ConferenceAttend either the Technical or Management seminars Thursday through Sunday, Friday Luncheon, Friday Cocktail Reception, coffee breaks, Friday and Saturday Trade Show Admission and Technical or Management binder of speaker handouts.

Oct. 30 - Nov. 2Las Vegas, NVLas Vegas Hilton


Trade Show OnlyCheck out the hottest electronic diagnostic equipment converter rebuilding systems, specialty parts and repair tools! Meet OE and aftermarket suppliers, and a wide range of companies offering products and services to expand and improve your business. Take advantage of exclusive deals, available only once a year at ATRA’s Powertrain Expo!

Golf TournamentBefore 9/19/08 you can sign up to play golf for just $99* at this beautiful Wildhorse golf course. Fees include 18 holes of golf, catered lunch and transportation to and from the Las Vegas Hilton.*After 9/19/08 fees are $125. A $25 cancellation fee will apply.

ATRA’s Powertrain Expo 2008Las Vegas, NV • October 30th - November 2nd

Management Conference Materials

Sponsored and produced by the

Automatic Transmission Rebuilders Association


Technical Conference MaterialsBook 2








Management Conference Materials











ATRA’s Powertrin ExpoOct. 30 - Nov. 2, 2008

Management Program

ATRA’s Powertrin ExpoOct. 30 - Nov. 2, 2008

Technical Program

ATRA’s Powertrain Expo 2008!atraonline.com/events/expo/expo_brochure.pdfand advertising methods so...

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