Atm wrap report final

Wednesday, 30 July, 14

Final numbers show we had over 10,000 attendees including:

• Over 1,850 Digital, Sponsorship, Social & Music Matters conference attendees from 33 countries and 420 companies

• 65 bands from 18 countries playing 170 live shows to over 6,000 fans over four nights - broadcast live on YouTube

• 18 YouTube creators boasting over 50 Million subscribers and over 5 billion views with over 3,000 of their fans

• Over 200 YouTubers and young creators at the Music Matters & FanFest Academies • 220 Speakers• 36 Individual networking events• Our social media results were off the charts trending #1 in Singapore over the weekend and we also continue to

receive some great press coverage

GLOBAL PR VALUE OVER US$ 3.5 MILLION

All That Matters is Asia’s only business-to-business-to-fan experience. During the day conference tracks covering Digital, Social, Sponsorship and Music provided insight, debate and networking whilst at night the Music Matters Live with HP festival rocked Singapore before thousands of screaming fans went crazy at the YouTube FanFest with HP at SCAPE over the weekend. Over 24 hours of live streamed events continue to register hundreds of thousands of online viewers around the world.

86%

6%7% 1%

WHO WAS WHO?

27%

18%14%

8%

8%

6%6%

6%4%4%

Agency: Marketing/PR/Branding/AdvertisingOtherMusic - Record Label/Manager/A&RMusic - Artist Development/Management/AgentTechnology - Service Provider/Social Media PlatformConsumer FMCGBroadcasterMusic - Musician/ArtistContent DistributionDigital Content Creation/Consultancy

BY INDUSTRY

BY COUNTRY

Asia Pacific EuropeAmericas Other

It brings together peers, clients and innovators together to drive the industry forward like no other format. With the addition of YouTube FanFest, ATM is truly remarkable. ”“ Susana Tsui, CEO, PHD asia pacific


Music Music Matters is the pioneer music industry event in the Asia Pacific region that gathers the most influential figures in the global music scene.Topics addressed in 2014 included the growth potential in Asia’s developing markets and their unique music scenes, live music and touring, the vast differences in business models and diverse rates of digital adoption. The conference also focused on issue of metadata - ensuring the money goes to the right people and working against piracy, mobile and streaming services, publishing and the key issues affecting business in APAC amongst many other topics. Delegates were treated to performances by Lyon Apprentice (Australia), Naoto (Japan), MC HotDog (Taiwan), Fresh (Philippines) and Gentle Bones (Singapore). 2014 speaker highlights included: · Daniel Glass, Glassnote Entertainment Group· Apl.de.ap, Co-Founder BMBX Entertainment, BMBX/Black Eyed Peas· Marc Geiger, Worldwide Head of WME Music· Max Hole, Chairman and CEO of the Universal Music Group International

Digital Digital Matters, Asia’s leading regional forum is where creative online content makers and the digital entertainment industry come together to collaborate and to innovate the future of online entertainment. Digital Matters 2014 drilled down on topics covering diverse subjects such as the revolution in online video and the Asian YouTube scene, content curation in a digitally cluttered world and the changing needs of clients. Discussions also included building fans vs audiences, pay TV engagement, marketing effectiveness and how Asian consumers are different to the rest of the world. Delegates were treated to performances by local Singaporean artist Monster Cat and the Art of Fresh (Canada). 2014 speaker highlights included: · Rene Rechtman, President of International, Maker Studios· Nicholas Wodtke, VP Media Solutions Centre, Southeast Asia & Oceania, Samsung· Thomas Dolby, Founder, Beatnik· Doug Scott, President & Founder, OgilvyEntertainment

Social Social Matters, a joint venture between Branded and Social@Ogilvy is Asia’s only executive-level business event presented by brands, for brands to critically examine the use of social media as a powerful business tool. The 2014 conference discussed current challenges in social media focusing on content innovation, intelligent audience engagement, understanding what motivates consumers to share, building and retaining audiences, the science of content and how to get consumers hooked. Further analysis was on revolutionising mobile engagement, using meta-analysis data and the new concept of reaching consumers using emotions. 2014 speaker highlights included: · Guy Nicolucci, Hollywood Emmy winning screenwriter· Dave Goldberg, CEO, SurveyMonkey· Pete Mitchell, Global Media Innovations Director, Mondelez· Michael Stevens, creator of Vsauce· Keith Hernandez, VP, International Accounts, BuzzFeed

SponsorshipThe Asian Sponsorship Association (ASA) was founded in 2014 to transform sponsorship practices and grow the business sector in Asia. Headquartered in Singapore, the ASA is an independent organisation that offers services benefits and community to both the buy and sell side of the marketing industry in the region as well as agency intermediaries.

Sponsorship Matters presented by FOX International Channels kicked off its first invitation only conference discussing the importance of sponsorship in this dramatically changing age of engagement. This paved the way for further debate on how to use sponsorship to build long-term value for brands, what makes up a sponsorship deal, what’s new in engaging social media, gaming and other digital applications and stating a case for measurements, metrics and ROI. Finishing off the day was a lesson in understanding how to activate sponsorship and a solid brainstorming session. 2014 speaker highlights included: · Giles Morgan, Global Head of Sponsorship & Events, HSBC· Vipul Chawla, Managing Director, Pizza Hut, Asia, FBU· Fernando de Matos, Head of Sponsorships, Asia Pacific, Visa Worldwide· Craig Law-Smith, Head of Strategy and Business Development Global Advertising, SingTel

…I thought the event was very nicely done. Great production quality and the buzz seemed great. ”“ Rahul Welde,Vice President Media, Unilever


WORKSHOPSSold Out: The future of live music in AsiaA closer look at the current growth and market potential of live music in Asia.

Why metadata mattersDiscussions on the advantages of building global interoperability and scale through standardisation and how information infrastructure can increase margins whilst saving costs for content owners and music services.

Spotlight on Singapore: Back on track A breakfast and workshop to delve into conversation about the successful launch of several new distribution platforms for content in Singapore.

Emotion matters: Driving effective advertisingA closer look at what’s hot or not in the world of advertising.

Content innovation and strategies matterAn examination of Asian trends in the world of Digital Content Marketing sharing views on intelligent engagement of relevant audiences and cross platform delivery innovations.

Analytics matter: Leveraging big data for media and entertainmentA closer look at how companies should scale up their analytic capabilities in order to better understand their audiences.

Breakfast and Lunches

Known for our networking events and parties, our 2014 festival was no different!

Opening night began with a VIP party and cocktails, sponsored by Samsung. Digital Matters cocktails were sponsored by E!. KOCCA sponsored the Music Matters cocktails after which everyone headed to Clarke Quay for the opening nigh of Music Matters Live with HP with drinks sponsored by Pacific Beverages. Closing cocktails at the end of a great week were sponsored by HootSuite.

ESPN hosted a Digital Matters Insiders invitation only breakfast with leading high level advertisers and digital agencies.

Accenture hosted a high level luncheon for business leaders driving the digital entertainment space in Asia.

The YouTube Music team hosted an exclusive and intimate lunch for entertainment leaders.

CIMA hosted the Canadian International VIP lunch where members of the Canadian delegation presented to a select group of attendees, made new contacts and engaged information.

The YouTube FanFest team hosted a lunch and panel session featuring YouTube stars and entertainment leaders from across the world.

NETWORKINGParties

We were so pleased with the event and your team's support to make it go off so well.”“ Christopher Tarr, Samsung Wednesday, 30 July, 14

Designed to inspire a new generation of video content creators, the YouTube FanFest is a Google and Branded co-production which includes week-long activities in each country it visits including:

Live shows: Thousands of fans at events streamed live across the planet on YouTube

Meet & Greets: Fans get up close and personal with their online icons

The FanFest Creator Academy created by, with and for YouTube stars

Fan mayhem on the Red Carpet

The growth has gone global… In the spring a new traveling festival called YouTube FanFest sold thousands of tickets in Singapore, Sydney, and Mumbai”“

Mumbai, India

Singapore

Sydney, Australia

With over three thousand screaming fans on the red carpet for three sold out shows in 2014 Singapore has hosted no fewer than FIVE FanFests in twelve months

Selling out in just 48 hours, the YouTube FanFest ROCKED the Bandra Fort in Mumbai, India in early March 2014

Travelling Down Under in May 2014, 18 stars at the YouTube FanFest wowed screaming, sell-out Sydney crowds at the iconic Lunar Park

The inaugural FanFest sold out so quickly that organisers had to pull together another preview show to meet demand… ”“

YouTube stars are being heralded as the new Hollywood A-listers and, following on from the unprecedented success of the first ever Indian YouTube FanFest with HP which sold out within 48 hours, the YouTube FanFest with HP returns to Singapore for a second year. With over 55 million combined online subscribers, the YouTube FanFest with HP will bring together some of the biggest YouTube stars on the planet with their fans for over two days at *SCAPE!

- Yahoo FinanceWednesday, 30 July, 14

THANKS TO OUR PARTNERS

...I actually loved Social Matters and learnt a s*** load!”“ Gary Lim, Director, J&J


...I did THOROUGHLY enjoy Digital Matters.”“ Jason Kuperman, Vice President, OMG

...having all key representatives of the music industry of the region in one place made a big difference. The organization in general was excellent as was the location. ”“ Christophe Muller, Director, Global Music Partnerships - YouTubeIt was wonderful to work with you on Music

Matters, your team and the serious vitality of the event were great! ”“ Caryn Tomlinson, SVP, Communications, Universal Music

…overall we did both feel that the events were the most professional and well organised we’ve been a part of so far. ”“ Emma Jane Barnes, Manager, Troye Oakley

I am thrilled you are doing the conference as it is drawing to a region sorely lacking in attention and activity from the west. ”“ Marc Geiger, Worldwide Head of WME Music, WME Entertainment

We had a really great time at both YouTube FanFest’s. ”“Rome McElroy, Manager Jenna Marbles (13 Million YouTube Subscribers)

Social Media Matters is the quintessential in-person platform to see, hear, touch, learn, and connect with the very best the region has to offer in the social media space. It is the Davos of Digital tailored for the Asian Community. ”“ Pete Mitchell – Global Media Innovations Director, Mondelez International

I thoroughly enjoyed All That Matters. ”“ Benjy Grinberg, President, Rostrum Records


SEE YOUKelly Yau – Speakers & Programme [email protected]

Sammy Shirra-Moore - Band & Artist Enquiries [email protected]

NEXT YEAR!

Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.

Branded Matters

www.branded.asia Victoria Pawsey - [email protected]


mailto:[email protected]




http://www.branded.asia

http://www.branded.asia



Atm wrap report final

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